A change in shopping trends
With consumers overwhelmed by choices and increasingly demanding seamless, engaging, and informative interactions, how a product is presented can significantly influence purchasing decisions. This includes everything from imagery and descriptions to personalization and consistency across channels. For brands, this means that delivering a compelling product experience is no longer optional; it’s essential to building trust, loyalty, and lasting market relevance. Brands that invest in creating rich, accurate, and emotionally resonant product experiences stand out, deepen customer relationships, and drive sustained growth in an experience-driven economy. Whether on an eCommerce site, mobile app, or physical shelf, the importance of product experiences is paramount. And those experiences begin with immaculate product content.
The Role of Product Experience Management in Brand Success
By bringing together the capabilities of Product Information Management (PIM), Syndication and Digital Shelf Analytics (DSA), PXM has become an invaluable tool in delivering consistent and compelling shopping experiences to improve shopping cart conversions, keep shoppers coming back, and ultimately increase brand loyalty.
PXM also provides insights on which products are being bought and where and by whom, so brands can adjust their marketing and operational strategies accordingly. Successful brands are ones that can teach themselves to leverage these insights to be agile in terms of their approach to the market.
PXM helps create a feedback loop for brands by letting them not only frame the best form of the argument for their product – through rich media or enhanced content or localized narratives – but also by iterating continuously to tweak their messaging to create the maximum commercial impact.
PIM is at the heart of PXM
PIM is an essential component of PXM. PIM helps brands streamline product management with seamless data connections to all internal systems to ensure that the product information is accurate and up-to-date. Automated governance and business rules not only improve speed to market by reducing slow manual approaches, but they also help keep product data clean and build confidence.
If you think of your PXM solution as your favorite new car, Analytics or DSA is the dashboard that gives you the most complete picture of what’s going on and lets you know when changes need to be made. Syndication is the transmission that gives you a smooth ride while being responsive to your actions as you adapt to the conditions of the road, giving you confidence while using the vehicle. PIM is the engine (or motor if you’re so inclined) that dictates the performance and effectiveness of the car.
With centralized data in a single platform, automated workflows that integrate seamlessly across channels, built-in intelligence, and connectivity to ensure your information is always accurate, synchronized, and readily available, PIM enables PXM to solve your complex business needs.
Your customers agree: PIM is important
When customers can easily find clear, accurate, and complete product information, they are significantly more likely to make a purchase.
In fact, studies show that a lack of product details is one of the top reasons for cart abandonment. In the latest State of Product Experience report, 74% of respondents indicated that finding product information easily would make it more likely for them to return to the brand. About half the respondents indicated that they would be less likely to purchase an item online if it has limited product information – description, specifications, etc.
A robust Product Information Management (PIM) system plays a vital role in ensuring customers have quick, consistent, and accurate access to the product information they need to make confident buying decisions. Without centralized and well-managed product data, brands risk frustrating potential buyers with missing details, outdated specs, or inconsistent messaging across channels. PIM empowers brands to deliver rich, reliable product content everywhere customers shop—driving higher conversions, reducing returns, and building trust at every touchpoint.
A good PIM is essential for good PXM
So, if PIM is at the heart of PXM, it stands to reason that the quality of PIM will set the tone for the performance of your PXM, much like the quality of an engine will determine the performance of your car.
Syndigo PIM has been designed to provide end-to-end product data management – everything from creation to consumption. AI-powered automation eliminates bottlenecks and reduces your time to market. Localization offered through Syndigo’s data models makes your information easier to consume for international growth. And most importantly, Syndigo’s integrated approach means that brands can trust their product information. By combining PIM, DAM (Digital Asset Management), and compliance tools Syndigo delivers richer experiences which are always accurate, consistent, and aligned with regulatory standards.
Syndigo’s Product Experience Cloud for Brands, by integrating Syndigo PIM, is designed for brands to maximize the power of their product data and ensure that every product reaches its full potential everywhere it is sold.
Contact us to learn more about the power of Syndigo PIM to improve the performance of your brands and how Syndigo PX Cloud for Brands can help you navigate the dynamic consumer marketplace.
