New brand encompasses capabilities for end-to-end product content management for a comprehensive client experience
CHICAGO, Illinois — Gladson, a Chicago-based portfolio company of The Jordan Company (“TJC”) and Wicks Capital Partners (“Wicks”), announced today that it will integrate its family of acquired companies under the new brand name Syndigo™. The rebrand reflects the company’s expanded role in the marketplace as an end-to-end provider of synchronized product content and syndication across one of the largest global networks of trading partners.
Syndigo is uniquely positioned to provide brands a platform to create, manage, verify and syndicate their product information to their customers, while also providing retailers and recipients the same platform to collect that information in a customized manner. Clients will realize improved efficiencies and an increase in the accuracy and breadth of product information in a single solution for all forms of product information.
“When our new management team joined Gladson in 2017, our mission was simple: to evolve the company to enable the efficient transfer of information from brands to their customers,” said CEO Paul Salay. “Our new brand will build upon the combination of strengths from our group of companies and will help the market understand that we are one company with one platform supported by a single team.”
Under its new name, Syndigo also introduced an integrated platform for syndication of all forms of product content, called Content Experience Hub (CxH). The platform will provide upgraded capabilities for integration between brands and their customers regardless of content type. CxH will support the collection, audit, and dissemination of GDSN, core product information, rich and digital media, and nutritional attributes in a single platform.
The launch of the Syndigo brand marks a significant stage in Gladson’s growth after the acquisitions of FSEnet, Webcollage, Nutritionix, Edgenet, and ItemMaster across the past 12 months. All companies are now integrated under the Syndigo brand.
Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power engaging experiences across brands, distributors and retailers. Clients in industries such as automotive, consumer goods, DIY, foodservice, grocery, hardlines, and healthcare all benefit from Syndigo’s integrated platform, Content Experience Hub – which enables clients to collect, store, manage, syndicate and publish their content for consumers across the largest trading network in the world.
Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to GS1 global standards via GDSN; store optimization services for effective in-store layouts and shelf merchandising; publishing of rich product content integrated into retail sites globally; and interactive tools to allow restaurant and foodservice brands to organize and share nutrition data with their customers.
About The Jordan Company
TJC (www.thejordancompany.com), founded in 1982, is a middle-market private equity firm that has managed funds with original capital commitments in excess of $11 billion since 1987 and a 36-year track record of investing in and contributing to the growth of many businesses across a wide range of industries including Industrials, Transportation & Logistics, Healthcare & Consumer, and Telecom, Technology & Utility. The senior investment team has been investing together for over 20 years and it is supported by the Operations Management Group, which was established in 1988 to initiate and support operational improvements in portfolio companies. Headquartered in New York, TJC also has an office in Chicago.
Wicks Capital Partners is a private investment firm based in New York City that invests in lower middle market information businesses that create and deliver niche content and services to the business, consumer and education markets. Since its founding in 1989, Wicks has invested over $1 billion of capital in more than 30 platform companies and approximately 100 add-on acquisitions. The firm has applied a consistent investment strategy since its founding, partnering with high-quality, experienced management teams to build businesses organically and through acquisitions. Learn more at www.wicksgroup.com.
Patrick Niersbach, Vice President, Marketing