Enhanced Content

Boost CPG eCommerce Experiences with Enhanced Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

The world of consumer-packaged goods (CPG) is a large one. From electric toothbrushes to lipstick, there’s always something for consumers to shop for in the CPG category. Ironically, one of the biggest benefits of shopping online for these items can also be the biggest challenge: endless assortment options. That’s why CPG brand owners know the importance of ensuring their products stand out from the competition.

Sifting through the choices

CPG brands need to identify their “wow factor” to pop in the crowded market. Moreover, they need to be able to communicate every last detail about their product for full transparency. Especially with the growing eCommerce activity, providing interactive content in lieu of an in-person experience is increasingly important.

Experience 30% conversion lift with Enhanced Content

Today’s digital shoppers crave product content that demonstrates exactly what they can expect from the item, helping them narrow down their options to a specific style, shade, or application. In the end, this means better buying decisions, reduced return rates, and higher sales.

Guarantee 100% visibility of your content with Engaging Hero

 

Bringing your products to life with Enhanced Content

Through the use of the Engaging Hero and In-Line Content from Syndigo’s Content Experience Hub (CXH), CPG brands can effectively create an immersive online product experience. Knowing that shoppers seek convenience, rich content like demonstration videos, lifestyles images, comparison charts, and other interactive elements can make the shopping experience—and the purchasing choice—that much simpler.

Drive conversion as much as 390% by leveraging engaging content

  • Engaging Content

As a CPG manufacturer, just submit your brand assets once to publish them in Syndigo’s retailer-optimized layouts and to syndicate to the recipients you need—all while maintaining full data accuracy.

19% conversion lift with comparison tables

 

Highlight when & how to use your product to drive trial, customer satisfaction, and conversion

  • Boost CPG eCommerce Experiences

 

Add recipes or pairing recommendations to entice purchase and add to the basket size

 

Demonstrate the steps needed to properly use the product

 

Keep your content fresh each season

 

Connect with your shopper—tell them your story!
  • Enhanced Content
We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your CPG products today!

 

Never miss an update

Sign up for our news

CXH Newest Feature – Enhanced Content: Collections Index

4 m Read
Category: Enhanced Content
Read Time: 4 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]

Easily find and manage the enhanced content associated with product collections.

[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Data quality, content maintenance, and leveraging enhanced content across products are advanced techniques that take up plenty of time and resources. However, the value provided is high and the need for these activities is critical.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Evolution of Syndigo’s Enhanced Content in CXH

[vc_empty_space height=”26px”][vc_column_text]Syndigo’s latest Enhanced Content innovations allow us to deliver better workflow efficiencies, so that our clients can gain greater visibility and effectively measure the impact of enhanced content.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Within most content management platforms, a user can create collections of items. However, consider this scenario: Over the last few weeks, a supplier has added video to the enhanced content of many of their products for a fall update.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]The video has been added at different times and by different people but the updated content is to be published on October 28th. Simply finding the collections with the new video to publish can be painful let alone coordinating to publish all of them in a synchronized fashion.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Introducing...Enhanced Content: Collections Index

[vc_column_text]Any feature that increases efficiency saves time and prevents frustration. Now, with Syndigo’s Collections Index, a user can now find, create, link, Enhanced Content Products from a single screen. This new tool exponentially reduces the risk and number of clicks associated with updating and managing enhanced content at scale.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Collections Index offers a way to more easily find and manage enhanced content associated with items in a product portfolio and bring more efficiency to a complex process.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]

With Collections Index capabilities, clients can more effectively manage Enhanced Content by filtering, grouping and performing bulk actions across collections.

[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner width=”1/2″]

Create & link Enhanced Content products
[/vc_column_inner][vc_column_inner width=”1/2″]
Find specific or similar collections and attain high level visibility
[/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner width=”1/2″]
Create a recipient specific collection across all products with a few clicks
[/vc_column_inner][vc_column_inner width=”1/2″]
Publish all collections targeting a locale or site
[/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner width=”1/2″]
Delete collections in bulk or cancel publication of collections sitting in review
[/vc_column_inner][vc_column_inner width=”1/2″]
Gain access to an index of all parent products
[/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Take Action On Multiple Collections Simultaneously

[vc_empty_space height=”26px”][vc_column_text]Managing multiple items – or one item across several collections – can be inefficient if it has to be done one-by-one. The same is true with adding a new recipient to the mix, if updates have to happen individually.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]However, with Collections Index enabled, a user can create a recipient-specific collection across all products with just a few clicks. This means that Enhanced Content can be managed in bulk much more efficiently, saving time and ensuring compliance in publishing requirements.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Users can now also perform bulk actions on multiple collections at a time, including search and filtering across collections, navigating to and through collections, and bulk creating, publishing, or deleting across many (or all) collections.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Elevate Enhanced Content With Advanced Filtering

[vc_empty_space height=”26px”][vc_column_text]Another key challenge – especially for larger data sets – is managing and navigating across items or groups to find specific content or make updates. And now, with Collections Index, users can significantly reduce the time to navigate through a group of advanced filters to highlight only the content they need to find, across products and collections.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]For example, a user may want to create enhanced content that many products share, and manage it efficiently across products. So a user can create Enhanced Content for a product, then assign that content to other products by linking them as child products. This is especially useful in situations that may have seasonal or event-specific enhanced content; where brand names or extensions have changed; or where rights-managed images are concerned. In each of these cases, users can search across an entire portfolio for specific Enhanced Content in order to change or remove it.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]In a typical platform, this could take hours or days to navigate through all the content to find and make such changes. Now, a user can create, link, and find enhanced content products easily on one screen, with additional advanced filtering capabilities.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Get a Bird’s-Eye View of Collections

[vc_empty_space height=”26px”][vc_column_text]Finally, users can view their collections as a whole, to monitor the different publication statuses at a macro level. Users can filter by locale, recipient, product, and other characteristics in order to make changes or updates at scale, quickly. This reduces the need to navigate to each collection and monitor one-by-one.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]This also allows a user to find collections that have (or do not have) specific Enhanced content, including hero content or widget specific, such as videos for example. This is a great way to view, across a portfolio at the highest level, the content that can still be implemented for better conversion.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

For CXH users, using Enhanced Content: Collections Index is easy. Simply click on the new “Enhanced Content” icon on the navigation menu and use the search and filters available to hone in on the content you want to analyze.

At Syndigo, we continue to make investments in technology, like Collections Index, to drive efficiencies for our clients. We take client and industry feedback very seriously and ensure that our solutions continue to lead in the market.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Make Your Shoppers Feel at Home with Rich Content Experiences

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]These days, home is where the heart is! Ever since the COVID-19 pandemic, people have taken more and more pride in their at-home spaces. Between the influx of remote work opportunities and the lack of public gatherings, boosting the appearance, functionality, and comfort of one’s home is an increasingly popular hobby—and a top priority.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]This of course means consumers have way more items to shop for, which can be fun, but overwhelming. The assortment is seemingly endless and the variety of brands across different items makes purchase choices that much harder.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Consumers need guidance in determining the best product for their needs, particularly when shopping for home items online. That’s why it’s so critical for brands to communicate all the differentiators and advantages of their product on those highly competitive product detail pages.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]So how can they effectively do this, with fewer people coming into stores to see things for themselves? Enhanced Content from Syndigo’s Content Experience Hub (CXH) is the way to go.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]

24% average cart lift for Home brands with Enhanced Content
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629151358672-92b55233-9862″][vc_single_image image=”21481″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1629769419989-b78a20d0-02a1″][vc_single_image image=”21482″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629151358587-740e079b-5a61″][vc_single_image image=”21483″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Home sweet home

[vc_empty_space height=”26px”][vc_column_text]Perhaps your consumer is searching for a vacuum cleaner. They’re going to want to know how much it weighs, whether it’s cordless or not, what colors it comes in, and a whole bunch of other attributes! It’s not enough to simply list these out. Hands-off, interactive elements that let the shopper explore those details on the page and get immersed in the experience are what lead to conversions.[/vc_column_text][vc_empty_space height=”26px”][vc_single_image image=”21479″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_empty_space height=”26px”]
92% conversion lift from interactive product tour
[vc_empty_space height=”26px”][vc_single_image image=”21484″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_empty_space height=”26px”][vc_column_text]Digital product tours have proven to be especially effective when they include 360-spins, which have shown a 27% conversion lift on average.[/vc_column_text][vc_empty_space height=”26px”][vc_single_image image=”21485″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_empty_space height=”26px”][vc_column_text]And the Enhanced Content features don’t stop there for home brands! Let’s say your shopper is looking at a microwave and wants to compare it with other, similar ones. Rather than risking them leaving the page, use a comparison table to demonstrate why your product is superior. Also consider image carousels, videos, and other lively Enhanced Content options to represent the ins and outs of your item.[/vc_column_text][vc_empty_space height=”26px”]
58% conversion lift by using comparison tables
[vc_empty_space height=”26px”][vc_single_image image=”21478″ img_size=”large” style=”vc_box_shadow”][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
93% conversion lift after engaging with image gallery
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1632257956774-0b70006a-dcdd”][vc_single_image image=”21477″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1632257956866-c033799e-d8a4″][vc_single_image image=”21476″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Improving home brand PDPs across retailer networks

[vc_empty_space height=”26px”][vc_column_text]CXH empowers brands to use Engaging Hero and In-Line Content to create impactful online product experiences. When key product specifications are shown, conversions triple—those are numbers you don’t want to miss. To get started, home brands can submit their brand assets to Syndigo and then syndicate them across retailer-optimized layouts. Better engagement, maintained data accuracy, and higher sales await![/vc_column_text][vc_empty_space height=”26px”][vc_single_image image=”21511″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
70% conversion lift when key features are highlighted. We suggest using our Feature Set or Video Widgets to showcase these elements.
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629768527452-4ff9c56a-eb6b”][vc_single_image image=”21475″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629768527562-00d35aca-4c13″][vc_single_image image=”21474″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1632320425460-f535943e-9a74″][vc_single_image image=”21472″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1632320443104-cc5d7f72-520e”][vc_single_image image=”21468″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
Be sure to tell your shoppers what they can expect with purchase
[vc_empty_space height=”26px”][vc_single_image image=”21471″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629767735194-9c966739-2b68″][vc_single_image image=”21469″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629767735264-be99099d-0f75″][vc_single_image image=”21470″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your home products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Send Sales Over the Top with Better Over-the-Counter Product Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]Online shopping can be overwhelming, especially when the products you’re looking for are health-related. Those extensive digital assortments can be reassuring when it comes to knowing you have options, but also challenging when it comes to choosing the right one for your immediate need.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Plenty of consumers are turning to websites, rather than physical stores, to find and purchase their over-the-counter products. Some may be looking for a simple thermometer while others might be seeking a particular cold medicine. Regardless of the particular item at hand, these shoppers are craving content that highlights key features and need-based marketing.[/vc_column_text][vc_empty_space height=”26px”]

Educate your shoppers
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1631137641337-8d8ff12c-20b3″][vc_single_image image=”21065″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1631137641310-670c6528-50bd”][vc_single_image image=”21071″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1632256289692-076c547d-62e5″][vc_single_image image=”21466″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Make your brand stand out

[vc_empty_space height=”26px”][vc_column_text]Rich content is the key to making brand experiences pop online. Today’s shoppers seek transparency, realistic visuals, and all their questions answered before making a purchase. With Syndigo’s Content Experience Hub (CXH), you can achieve all of this and more with Enhanced Content.[/vc_column_text][vc_empty_space height=”26px”]
Average 41% conversion lift for this category
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ active_section=”1″ pagination_color=”green”][vc_tta_section title=”Section 1″ tab_id=”1631211505823-50a9fcf5-1b3f”][vc_single_image image=”21074″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1631211505871-068fc8b6-209b”][vc_single_image image=”21087″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][vc_column_text]Building hands-off points of interaction makes a big difference. This empowers consumers to engage in an immersive experience with the product from the comfort of their own home, ultimately to gain a confident understanding of how safe, effective, and relevant that over-the-counter product will be for their unique needs. Use Enhanced Content features like videos, FAQ sections, drug facts, certifications, and product directions to maximize engagement opportunities.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
Tell your story with video galleries: 26% increase in conversions when shoppers engage with video
[vc_empty_space height=”12px”][vc_single_image image=”21193″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Drive conversions with better PDPs

[vc_empty_space height=”26px”][vc_column_text]Engaging Hero and In-Line Content enable the conversion lift that suppliers and retailers are after. By showcasing Enhanced Content in strategic areas of the PDP, you create more opportunities for interaction and increase add-to-cart rates. Other ways to drive such engagement include 360-spins, product tours, and comparison charts.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
61% conversion lift with 360-visuals
[vc_empty_space height=”12px”][vc_single_image image=”21073″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”]
10% lift in conversions when engaging with product tour
[vc_empty_space height=”12px”][vc_single_image image=”21088″ img_size=”large” alignment=”center” style=”vc_box_shadow”][vc_column_text]If you’re an over-the-counter brand owner, submit your brand assets to Syndigo so you can seamlessly syndicate them across your network in retailer-optimized layouts. Start bringing your product content to life to clearly show consumers what’s different and special about your product.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Highlight product comparisons
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1631560807371-b2835534-88e9″][vc_single_image image=”21195″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1631560807466-4545d9e8-07e7″][vc_single_image image=”21194″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner]
Showcase innovative capabilities
[vc_empty_space height=”12px”][vc_single_image image=”21069″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”]
Deliver key product features
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1631552800407-8a24ea0a-7960″][vc_single_image image=”21072″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1631552800520-21a9b655-fd09″][vc_single_image image=”21087″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][vc_row_inner row_content_width=”grid”][vc_column_inner]
and provide usage instructions
[vc_empty_space height=”12px”][vc_single_image image=”21068″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your over-the-counter products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Product Content Has Never Been So Fun: Playing Up Toy Brands with Enhanced Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]Few product lines bring as much joy as the toy sector. And with good reason! Toys are colorful, come in many shapes and sizes, include fun materials, and keep kids entertained. So why should a toys product detail page (PDP) be anything less than that?[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner width=”2/3″][vc_column_text]Parents should not only be able to view a toy online and feel excited themselves, they should be able to show that page to their child and get the same reaction. While product content may seem like a chore to some manufacturers, it definitely shouldn’t for toy brands.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20648″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]Especially when they have rich content capabilities at their fingertips, why would a toy brand owner ever need to leave their PDPs dull? Simply put: they wouldn’t.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]

See what to expect with a detailed product tour
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629151358672-92b55233-9862″][vc_single_image image=”20639″ img_size=”600×436″ alignment=”center” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1629769419989-b78a20d0-02a1″][vc_single_image image=”20640″ img_size=”600×436″ alignment=”center” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Play up your product content

[vc_empty_space height=”26px”][vc_column_text]You might be selling board games, dolls, or art kits—whatever they may be, your toy items can stand out from the competition. All you have to do is think about hands-off points of interaction for those online shoppers (which are most shoppers today). We’ve found that toy brands experience, on average, a 19% total increase in conversions when shoppers engage with rich content on a PDP. These are results you just can’t afford to miss out on.[/vc_column_text][vc_empty_space height=”26px”]
43% conversion lift from engaging with video gallery
[vc_empty_space height=”18px”][vc_row_inner equal_height=”yes” gap=”10″ row_content_width=”grid” content_text_aligment=”center”][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20642″ img_size=”medium”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”20641″ img_size=”medium”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]Parents essentially need to be served product content that narrows down their options with clear visuals of in-use application, key features, and what actually comes in the package.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
21% conversion lift with 360-spins
[vc_empty_space height=”26px”][vc_single_image image=”20656″ img_size=”large” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]Moreover, this content needs to address the evolving trends in the toy industry, as well as the latest priorities for encouraging kids’ development skills. Sharing the history of your toy brand resonates with shoppers, too, as parents might get nostalgic for toys they enjoyed as a child and wish to pass that experience along to their kids. These are the selling points that take toy PDPs to the next level and convince consumers why your product is the best![/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
26% conversion lift when key features are highlighted
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1630443219574-f79e28bc-f61c”][vc_single_image image=”20645″ img_size=”1012×507″ style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1630443219650-99ec826b-9f4d”][vc_single_image image=”20644″ img_size=”1012×507″ style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Enhance fun and games with Enhanced Content

[vc_empty_space height=”26px”][vc_column_text]Syndigo’s Content Experience Hub (CXH) is your ultimate platform to syndicate elevated product content to major retailers. With our Enhanced Content solution, toy suppliers can use Engaging Hero and In-Line Content to create an immersive, playful online shopping experience.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
See just how the product will go to use (and key developmental benefits!)
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1630443202039-9594de12-6201″][vc_single_image image=”20647″ img_size=”1013×413″ style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1630443202124-251a8849-6bb6″][vc_single_image image=”20646″ img_size=”1013×413″ style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_column_text]Just submit your brand assets once to Syndigo and we’ll empower you to syndicate them across retailer-optimized layouts with clear data accuracy (and best-in-class content) throughout your network.[/vc_column_text][vc_empty_space height=”26px”]

Highlight your strengths and differentiators

[vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
12% conversion lift when consumers engage with comparison tables
[vc_empty_space height=”12px”][vc_single_image image=”20649″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Show how to assemble with ease
[vc_empty_space height=”12px”][vc_single_image image=”20650″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Connect with your shopping community
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1630442908063-69e05bf0-464a”][vc_single_image image=”20652″ img_size=”1238×387″ style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1630442908132-40067dab-ec3d”][vc_single_image image=”20651″ img_size=”1238×387″ style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your toy products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Bringing Hardlines Experiences Online with Enhanced Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]Home improvement and DIY are areas people always seem to be working on. That makes the need for compelling hardlines product pages high, as consumers need to know exactly what they’re getting when they buy a hardlines item.[/vc_column_text][vc_empty_space height=”26px”][vc_single_image image=”20343″ img_size=”large” style=”vc_box_shadow”][vc_empty_space height=”26px”][vc_column_text]Of course, the assortment options are widespread. Many consumers will begin searching for the right product only to be overwhelmed by the choices, which leads to uncertainty around the best purchase decision. Points of interaction on a product page are key to overcoming those challenges, as today’s shoppers need product content that is designed to build engagement and fully inform them.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]

In-Use Product Applications
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629151358672-92b55233-9862″][vc_single_image image=”20327″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1629769419989-b78a20d0-02a1″][vc_single_image image=”20342″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629151358587-740e079b-5a61″][vc_single_image image=”20326″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

An immersive hardlines experience—online

[vc_empty_space height=”26px”][vc_column_text]Whether it’s a power tool, an appliance, or gardening equipment, the hardlines category is regularly sought after, and compelling online experiences only help drive those sales. With Enhanced Content, consumers are given a stellar shopping experience that gets them closer and closer to the feel of an in-store one.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner][vc_text_separator title=”38% average cart lift for Hardlines with Enhanced Content present” color=”custom” border_width=”2″ accent_color=”#173262″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]So what are those features of Enhanced Content that boost time spent on the page (and sales)? Compelling In-Line Content and the Engaging Hero, for instance, draw people to the most important parts of the product.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Installation & Measurement Guides
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629769519322-dc124321-362c”][vc_single_image image=”20357″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629769519446-20b0c2a4-7595″][vc_single_image image=”20337″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_column_text]Whatever you prefer to highlight for your hardlines brand can be the focus by using these Enhanced Content elements. Moreover, explore the application of demonstration videos, lifestyle images, comparison charts, and other rich, interactive content.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
37% increase in conversions when engaging with image carousel or product tour
[vc_empty_space height=”26px”]
Interactive Tour
[vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1629152493346-fe6bbaac-0e41″][vc_single_image image=”20350″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1629152493218-7ae51539-2f2b”][vc_single_image image=”20331″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable]
Image Gallery
[vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629818842326-ddbda897-5645″][vc_single_image image=”20349″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629818842499-b8d2af98-7981″][vc_single_image image=”20356″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Powering up ordinary product content

[vc_empty_space height=”26px”][vc_column_text]For hardlines brands that want to start maximizing this unique content for better shopping experiences, the next step is simple. All you need to do is submit your brand assets once to the Syndigo Content Experience Hub (CXH).[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
38% increase in conversions when engaging with 360
[vc_empty_space height=”12px”][vc_single_image image=”20328″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]From there, we can empower you to easily syndicate them across your recipient network in retailer-optimized layouts. Not only can you rest assured your data will remain accurate and complete wherever it goes, you will see higher add-to-cart lifts and improved customer satisfaction.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
27% increase in conversions when engaging with the document gallery
[vc_empty_space height=”12px”][vc_single_image image=”20329″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”]

Highlight your strengths and differentiators

[vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Comparison Charts
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629768527452-4ff9c56a-eb6b”][vc_single_image image=”20338″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629768527562-00d35aca-4c13″][vc_single_image image=”20339″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner]
Tech compatibility & connectivity
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1629767735264-be99099d-0f75″][vc_single_image image=”20345″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1629767735194-9c966739-2b68″][vc_single_image image=”20344″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner]
Product Features
[vc_empty_space height=”26px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626979963763-92758391-3e8f”][vc_single_image image=”20325″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626979963821-6fc714e3-25b6″][vc_single_image image=”20324″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your hardlines products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Stylize Your PDPs with Enhanced Content for Beauty Brands

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]The beauty industry is a competitive one. Not only are there multiple facets—make-up, hair care, skin products—there’s a large variety of types and sub-segments within each of those areas. Many sectors have a wide assortment of brands to choose from, but beauty products take that to another level.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Add in the fact that so many people are shopping online today, and the quest for the perfect beauty product becomes even more daunting. So when you manage product content for a beauty brand, how do you ensure your products stand out amongst the competition on retailer websites? Fortunately, Syndigo’s Content Experience Hub (CXH) has the tools to support you.[/vc_column_text][vc_row_inner row_content_width=”grid”][vc_column_inner][vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1628537999596-0eaf0c47-f378″][vc_single_image image=”20188″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1628537999686-e0a4aa68-f9fe”][vc_single_image image=”20187″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Drive beauty brand sales with Enhanced Content

[vc_empty_space height=”26px”][vc_column_text]Syndigo’s Enhanced Content is the key to enabling those smart purchase decisions. With Engaging Hero images and In-Line Content, beauty brands are able to give shoppers those tools to unveil whether a product fits their needs along with products that can complement their desired look. Such rich media creates an immersive online product experience that consumers will love. And it shows…as enhanced content, on average, increases conversion rates by 28% within the Beauty category! [/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Let’s say your shopper wants to see a “before and after” hair care comparison, or view different shades side by side. Try to showcase your product shades within the same PDP and on different skin tones to show how your product will apply.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626979963763-92758391-3e8f”][vc_single_image image=”20186″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626979963821-6fc714e3-25b6″][vc_single_image image=”20185″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1629150802742-ace5b826-585b”][vc_single_image image=”20184″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
Offer a guided shopping experience via a product selection tool
[vc_empty_space height=”12px”][vc_single_image image=”20189″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Beautifying product content is important

[vc_empty_space height=”26px”][vc_column_text]Your brand might sell eyeshadow, moisturizer, color-safe shampoo, styling tools, or all of the above—regardless, those products need to shine on their product detail pages. With eCommerce being so relevant in today’s world, building hands-off points of interaction with these products is pivotal.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
We’ve seen a 41% increase in conversions when product comparison tables are utilized for this purpose.
[vc_empty_space height=”12px”][vc_single_image image=”20183″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]When a consumer is searching for a beauty product on a website, they need to have the tools at their disposal to narrow down their decision. It might be a particular shade or application the shopper is looking for, so when the PDP allows them to see those options for themselves, more informed purchases can be made and customer satisfaction skyrockets.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Show how to get “the look” through best practice application for Skin Types & Customer Profiles
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1629151066679-ecf820b9-c916″][vc_single_image image=”20172″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1629151066764-39e46067-e9bd”][vc_single_image image=”20182″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section” tab_id=”1629151134511-1852990d-3a31″][vc_single_image image=”20180″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_column_text]Moreover, conversions almost triple when consumers engage with an interactive tour of the beauty item. Simply submit your brand assets to Syndigo once and see the results speak for themselves! Once you submit, you can syndicate across retailer-optimized layouts and keep data accuracy in check. Help your online shoppers find the look they’re seeking with Enhanced Content now.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629152493218-7ae51539-2f2b”][vc_single_image image=”20196″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629152493346-fe6bbaac-0e41″][vc_single_image image=”20197″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner]
Videos are a great way to connect with shoppers by demonstrating the ease of application via influencer content
[vc_empty_space height=”12px”][vc_single_image image=”20190″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Showcase Cutting-Edge Technology & its RESULTS!
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629151358672-92b55233-9862″][vc_single_image image=”20178″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629151358587-740e079b-5a61″][vc_single_image image=”20179″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Call-out what shoppers & industry professionals are saying about you!
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1629151393442-6450fd9e-1b99″][vc_single_image image=”20175″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1629151393549-de8bc426-b9a3″][vc_single_image image=”20174″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner]
Let shoppers know about the quality of your ingredients to showcase value and quality of your products
[vc_empty_space height=”12px”][vc_single_image image=”20176″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your beauty products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Safety and Style: Improve Online Shopping for Baby Products With Enhanced Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]New parents have plenty of responsibilities to juggle that can leave them feeling overwhelmed. So when it comes to searching for the right baby products, something to ease the anxiety is more than welcomed![/vc_column_text][vc_empty_space height=”26px”][vc_column_text]After all, shopping online for baby items can be overwhelming in and of itself due to the many options out there.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]

Product Comparison
[vc_empty_space height=”12px”][vc_single_image image=”19985″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]A solution to ensure these parents can find what they need, quickly and confidently, is essential for any baby brand. That’s where Enhanced Content from Syndigo’s Content Experience Hub (CXH) comes into play.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Peace of Mind
[vc_empty_space height=”12px”][vc_single_image image=”19991″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Getting there with Enhanced Content

[vc_empty_space height=”26px”][vc_column_text]By using Engaging Hero and In-Line Content, brands can create a truly immersive online product experience for consumers who are seeking safety and style in their baby products! From demonstration videos and lifestyle images to comparison charts and interactive media, brands all across the globe are using Enhanced Content to simplify the process of baby item shopping.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
How to Use
[vc_empty_space height=”12px”][vc_single_image image=”19992″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]As a brand, all you need to do is submit your brand assets to Syndigo once in order to syndicate them to the recipients of your choice. Our retailer-optimized layouts and effectively maintained data accuracy ensure a seamless, successful journey from item set-up to engaging PDPs. On average, we’ve seen a 60% lift in baby products’ add-to-cart rates through the use of Enhanced Content.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
In-Use Product Details
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1628537999596-0eaf0c47-f378″][vc_single_image image=”19986″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1628537999686-e0a4aa68-f9fe”][vc_single_image image=”19987″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 3″ tab_id=”1628537999776-824db7cb-2483″][vc_single_image image=”19988″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

The details matter

[vc_empty_space height=”26px”][vc_column_text]While imagery is important, it alone doesn’t guarantee baby item quality, durability, or comfort. Parents need to see product content that replicates an in-store shopping experience and provides realistic expectations of how the items will fit into their baby’s life. Ultimately, the ability to clearly offer this key information empowers the brand to support better buying decisions and peace of mind for their consumers.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Interaction is everything

41% increase in conversion for shoppers who engage with a product interactive tour.

[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626979963763-92758391-3e8f”][vc_single_image image=”19983″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626979963821-6fc714e3-25b6″][vc_single_image image=”19984″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_column_text]Think about the various life stages parents need to consider for their babies, and how each life stage correlates to another product (or set of products!). From repeat purchases like diapers to big-ticket items like cribs, shoppers need to be able to examine the safety and the effectiveness of these products intensely. Whether your consumer is a first-time mom or a parent of triplets, your baby brand needs to communicate all these crucial details so they can confidently make key purchases for their children.[/vc_column_text][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]
Development Stages
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”10″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 2″ tab_id=”1626970692001-3c5a64ea-cb19″][vc_single_image image=”20011″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1626970691953-f9aa78a6-aa85″][vc_single_image image=”19990″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_row_inner row_content_width=”grid”][vc_column_inner]
Device Connectivity
[vc_empty_space height=”12px”][vc_single_image image=”19989″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of serving Enhanced Content to amplify the shopping experience for two decades. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch and provide guidance on which templates to use and how to measure success along the way.

Start leveraging Enhanced Content for your baby products today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Cut the Cord on Plain PDPs With Enhanced Content

3 m Read
Category: Enhanced Content
Read Time: 3 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]In today’s digital-driven world, there’s no time for missing information on product detail pages. When consumers want a product, they want it now—and they need to have all the information at their disposal.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]From a cell phone to a wireless mouse, the electronics category is an extensive one. Online shopping makes it easier for consumers to sift through the options, but it’s still easy for a shopper to become overwhelmed. Especially if they’re not tech-savvy, this category can get awfully complex awfully fast. The trick to overcoming this, of course, is improving those PDPs with better information in more impactful ways.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]

Showcase what your product looks like within a given environment: at-home, at-work, on-the-run.
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626979963763-92758391-3e8f”][vc_single_image image=”19908″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626979963821-6fc714e3-25b6″][vc_single_image image=”19909″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Create electrifying experiences with best-in-class content

[vc_empty_space height=”26px”][vc_column_text]Whether your shopper is a tech genius or tech novice, they’re going to want to know just what to expect from their electronics product. There are infinite models and editions to choose between when browsing this category, so it’s up to the brand to make their online experience pop.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
43% increase in conversion when a video is engaged with.
[vc_single_image image=”19907″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]eCommerce shoppers seek product content that replicates a showroom experience as best as possible. After all, they need realistic expectations for whether that TV screen has the right dimensions for their living room (and how those dimensions are measured), or how well that laptop truly captures the sleek look they’re seeking. The more engaging the experience when searching on the website, the more likely the consumer is to buy the product—up to 390% more likely to be exact – and most importantly, to not want to return it![/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Present your shoppers with options.

14% increase in conversion when an image carousel is engaged with.

[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1627934271216-31b315e3-5cc5″][vc_single_image image=”19913″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1627934271316-fcf2e64a-f262″][vc_single_image image=”19914″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Plug in Enhanced Content to achieve these goals

[vc_empty_space height=”26px”][vc_column_text]So how can these electronics brands cultivate such experiences? With Enhanced Content: rich, interactive media that takes PDPs to the next level. It’s one of the multiple ways Syndigo’s Content Experience Hub (CXH) supports brands and retailers in product content management. Electronics brands that use Enhanced Content see an average cart lift of 23%! And in today’s mobile-first, digital era, there’s no time to miss out on results like that.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
35% increase in conversion when a 360 is engaged with.
[vc_empty_space height=”12px”][vc_single_image image=”19910″ img_size=”large” alignment=”center” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner][vc_separator color=”custom” border_width=”2″ accent_color=”#3fb2db”][vc_empty_space height=”8px”][vc_column_text]

Mobile shopping has taken off, now making up more than 50% of search! Make sure your content looks its best on every device.

[/vc_column_text][vc_empty_space height=”12px”][vc_separator color=”custom” border_width=”2″ accent_color=”#3fb2db”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][vc_column_text]Engaging Hero images and In-Line Content foster the immersive experience brands need for their products. Consumers who are navigating the world of electronics find these features incredibly helpful in making smart purchase decisions. The next step for electronics brands is simply to submit their brand assets once to Syndigo to syndicate them across their network—all in retailer-optimized layouts with maintained data accuracy.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]

Communicate versatility of end use & key features
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626970691953-f9aa78a6-aa85″][vc_single_image image=”19903″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626970692001-3c5a64ea-cb19″][vc_single_image image=”19905″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_row_inner row_content_width=”grid”][vc_column_inner]
Provide Unlimited Number of Product Views

40% increase in conversion when an image carousel is engaged with.

[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626970758320-88647fe3-19c6″][vc_single_image image=”19906″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626970758382-b42b2917-833f”][vc_single_image image=”19809″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner]
Communicate Ease of Connectivity to other devices or services
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1627934146919-a7086b2a-2b4c”][vc_single_image image=”19912″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1627934147010-dc93b8e1-8e2f”][vc_single_image image=”19911″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_row_inner row_content_width=”grid”][vc_column_inner]
Highlight what comes with purchase, warranty information, product instructions and specifications.

These details can drive up to 15% increase in conversion.

[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”5″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1627935003338-3e0cd9e4-b4cc”][vc_single_image image=”19915″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1627935003465-ad5916d0-62b5″][vc_single_image image=”19916″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

We’ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.

Start leveraging Enhanced Content for your electronics brand today!

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news

Back To School: Is Your Product Content an A+?

4 m Read
Category: Enhanced Content
Read Time: 4 minutes

[vc_section][vc_row row_content_width=”grid”][vc_column][vc_empty_space height=”12px”][vc_column_text]

How to ensure your product pages are the best for these shoppers

[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]The next big shopping season is fast approaching (for households with school-age children, anyway). Back-to-School season, wedged between Independence Day and Labor Day, is a prime selling season, especially for hardlines. Students of all ages – from elementary to college – will be looking at new apparel, school supplies, small electronics, bedding, and furniture to start the school year. According to estimates from credit company Mastercard, overall retail sales from July to mid-September are expected to rise more than 5% over last year, and nearly 7% up from 2019.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Competition will be tough as well – with more students moving back to in-person learning after a year of remote, demand is sure to be high and suppliers will need to be ready. Even retailers are getting in to the back-to-school game with their own lines. Walmart recently announced their back-to-school push with private brand Pen + Gear, for consumables like calendars, planners, and other necessities.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Now is the time to make sure your Enhanced Content is making the grade. Here are a few things to consider.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text css=”.vc_custom_1627412905999{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 0px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;}”]

In 2021, eCommerce sales are expected to account for 18.1% of retail sales worldwide.

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Show Your Intelligence & Style

[vc_empty_space height=”26px”][vc_column_text]Average or ‘good-enough’ product detail pages (PDPs) simply list out product details, features and benefits, and the standard required images. This is the kind of page that purely meets requirements for being listed. However, you don’t want to just be ‘on the page’. To drive better sales to an audience that is already primed to buy, you want to maximize your opportunity. Keep them on the page with a more intelligent approach that goes beyond the facts and figures.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Video & Image Galleries
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”3″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section” tab_id=”1627341704914-13e57c78-b172″][vc_single_image image=”19811″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 1″ tab_id=”1627341676376-79eacc16-abc1″][vc_single_image image=”19809″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_column_text]Although stores are beginning to open up, shoppers are also now used to viewing products online. If you can present them with a PDP that lets them dig deep to research the details of the item, as well as engage with it through interactive hotspots, videos, demonstrations, or other interactive features, you can help to increase your conversions.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid” content_text_aligment=”center”][vc_column_inner css=”.vc_custom_1627332669856{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #173262 !important;border-left-style: solid !important;border-right-color: #173262 !important;border-right-style: solid !important;border-top-color: #173262 !important;border-top-style: solid !important;border-bottom-color: #173262 !important;border-bottom-style: solid !important;}”]
Best Practices for Enhanced Content

Looking for an easy list that you can share with colleagues? Check out the Enhanced Content list.

[vc_empty_space height=”12px”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Educate with Different Content Types

[vc_empty_space height=”26px”][vc_column_text]Schools are a place to learn and grow, and your PDP should reflect that. Syndigo has found that simply having Enhanced Content on your page gives a conversion lift between 12%-50% when shoppers are exposed to it, based on A/B testing across multiple categories and content types. And, we have seen an up to a 390% conversion rate increase ​when shoppers engage with the rich content​ on your PDP. Two things are clear: You need Enhanced Content to boost your sales, and you need to experiment to see what works best.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Thankfully, Syndigo can support many different Enhanced Content widgets, including:[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Feature Sets with Visuals
[vc_empty_space height=”12px”][vc_tta_pageable no_fill_content_area=”1″ autoplay=”3″ active_section=”1″ pagination_color=”green” css_animation=”none”][vc_tta_section title=”Section 1″ tab_id=”1626970500458-bea4766f-5931″][vc_single_image image=”19808″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1626970500505-74e9f113-a06d”][vc_single_image image=”19806″ img_size=”large” style=”vc_box_shadow”][/vc_tta_section][/vc_tta_pageable][/vc_column_inner][/vc_row_inner][vc_empty_space height=”12px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Interactive Tours / Step-by-Step Tour
[vc_empty_space height=”12px”][vc_single_image image=”19807″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”12px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Engaging Hero with Interactive Content
[vc_empty_space height=”12px”][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid”][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”19805″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][vc_column_text]Make sure you’re mobile ready – leverage Syndigo’s new adaptive (Device Targeting) feature! [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Connect to the Shopping List

[vc_empty_space height=”26px”][vc_column_text]For college students, universities often provide lists of what to bring. How many related items does your company produce? Providing lifestyle images with multiple products (as Engaging Heroes) can highlight the value of multiple purchases.[/vc_column_text][vc_empty_space height=”26px”][vc_column_text]Even for those not about to leave home, fresh in-room items can be targeted to the pre-university set. To build excitement for back-to-school, new bedding or desk accessories can give any student’s room a fresh look. Consider imagery that includes different school-age groups to expand your audience.[/vc_column_text][vc_empty_space height=”26px”][vc_row_inner row_content_width=”grid”][vc_column_inner]
Comparison Charts
[vc_empty_space height=”12px”][vc_single_image image=”19810″ img_size=”large” style=”vc_box_shadow”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”26px”][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column]

Adapt to Different Devices

[vc_empty_space height=”26px”][vc_column_text]Syndigo’s CXH platform embraces adaptive technologies for your product detail pages, which means that you can deliver more personalized brand experiences dependent on each user’s device. You can optimize your product page with images built for specific viewing formats and device screen sizes. For example, mobile imagery can be sized appropriately for a vertical format while desktops can be formatted for wider two-column layouts. This helps to reinforce your overall brand standards while improving readability, which upholds the shopper’s experience. Learn more about Syndigo’s adaptive capabilities.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row row_content_width=”grid”][vc_column][vc_row_inner row_content_width=”grid”][vc_column_inner css=”.vc_custom_1606762257877{border-top-width: 2px !important;border-right-width: 2px !important;border-left-width: 2px !important;padding-top: 3% !important;padding-right: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-top-color: #fd7336 !important;border-top-style: solid !important;border-radius: 2px !important;}”][vc_column_text]

With CXH, you can control the entire product detail page from top to bottom. Leverage the core product information and enhanced assets you already have to drive more sales. Back-to-School offers a prime opportunity for Hardlines suppliers to leverage Enhanced Content and deliver on an eCommerce experience that improve sales.

Ask for a demo of CXH today and see how you can be a leader with A+ content.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner row_content_width=”grid” content_text_aligment=”center” css=”.vc_custom_1606768980508{border-radius: 2px !important;}”][vc_column_inner css=”.vc_custom_1606768996886{border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-right: 3% !important;padding-bottom: 3% !important;padding-left: 3% !important;border-left-color: #fd7336 !important;border-left-style: solid !important;border-right-color: #fd7336 !important;border-right-style: solid !important;border-bottom-color: #fd7336 !important;border-bottom-style: solid !important;border-radius: 2px !important;}”][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row”][vc_row disable_element=”yes” row_content_width=”grid”][vc_column]

[vc_empty_space height=”32″][/vc_column][/vc_row][/vc_section]

Never miss an update

Sign up for our news