{"id":61136,"date":"2024-06-03T05:40:00","date_gmt":"2024-06-03T05:40:00","guid":{"rendered":"https:\/\/syndigo.com\/news\/syndigo-appoints-kate-dilorenzo-vp-foodservice-2\/"},"modified":"2025-11-12T11:31:14","modified_gmt":"2025-11-12T16:31:14","slug":"syndigo-study-poor-product-content-hurts-sales","status":"publish","type":"news","link":"https:\/\/syndigo.com\/de\/news\/syndigo-study-poor-product-content-hurts-sales\/","title":{"rendered":"Syndigo Study: Incomplete, Inconsistent Product Content Impacts Retailers\u2019 Sales\u00a0"},"content":{"rendered":"\n
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83% of global respondents would abandon an e-commerce site with insufficient product information<\/strong><\/h2>\n\n\n\n

ATLANTA, Georgia & BARCELONA, Spain (Shoptalk Europe)
June 3, 2024<\/strong><\/p>\n\n\n\n

Syndigo, a leading SaaS commerce data management provider, today released new research pointing to the costs of incomplete, inconsistent product content and the shopper experience. The State of Product Content 2024<\/strong><\/a> also found 50% of respondents had abandoned a potential purchase online or in-store in the last six months because they couldn\u2019t find sufficient information about the product. Another 35% returned a product because it didn\u2019t meet their expectations based on the content they reviewed before purchase.<\/p>\n\n\n\n

Data Disconnects Risk Retailer Reputation<\/strong><\/h3>\n\n\n\n

In a marketplace where consumers have access to more information \u2014 and more vendors \u2014 than ever before, these data disconnects have long-term impacts on a retailer\u2019s and brand\u2019s reputation.  Eighty-three percent of respondents said they were likely to leave a website without comprehensive content around the product they\u2019d like to purchase, with 9 in 10 UK respondents agreeing. Seventy-three percent of respondents said they\u2019d think less of a brand if they find incomplete or inaccurate information about its products online \u2014 an increase of 11% from just one year ago.<\/p>\n\n\n\n

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\u201cProduct content is hugely influential in guiding consumers’ decision-making processes from purchase decisions to building brand loyalty, all underscored by the demand for unparalleled customer experiences,” said Simon Angove, CEO at Syndigo. \u201cThis research shows that businesses around the world can unlock the value of their product data to accelerate sales by delivering richer, more engaging product content.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Visual Content Goes the Distance with Consumers<\/strong><\/h3>\n\n\n\n

Forty percent of respondents said they expect 360-degree views of the product, while 39% said they need up-to-date images of the product and the packaging at a minimum. Nearly one in three want eye-catching graphics and photography displaying the product up-close.<\/p>\n\n\n\n

Consumers\u2019 Sustainability Information Demands are Rising<\/strong><\/h3>\n\n\n\n

For European countries in particular, eco-friendly-related information about products, such as how they impact environmental, social, and governance (ESG) initiatives, ranks high. Two-thirds of French respondents said ESG data is important, as did 58% of UK respondents.<\/p>\n\n\n\n

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\u201cWith growing regulatory demands across Europe, such as the new Digital Product Passport, it\u2019s understandable European consumers now expect more information on how the brands they buy act as good corporate citizens,\u201d said Karim Iskandar, President, Europe at Syndigo. \u201cAccurate ESG reporting can create shopper trust. It\u2019s important for both manufacturers and retailers to closely track and share this data across the enterprise.\u201d<\/p>\n<\/blockquote>\n\n\n\n

For more insights from The State of Product Content 2024 \u2014 including consumer thoughts on AI-generated product content \u2014 download the report here<\/strong><\/a>.<\/strong><\/p>\n\n\n\n

Survey Methodology<\/strong><\/h3>\n\n\n\n

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 6480 adults (aged 18+) from the U.S. and Europe (France, Germany, U.K.). Fieldwork was undertaken online between 15th – 23rd April 2024. The figures have been weighted and are representative of all sampled countries.<\/p>\n\n\n\n

About Syndigo<\/strong><\/h3>\n\n\n\n

Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a \u201csingle source of data truth\u201d inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.<\/p>\n\n\n\n

Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement\/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit www.syndigo.com<\/a> and follow us on LinkedIn<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

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Future-Proof
Your Product Experience<\/strong><\/strong><\/h3>\n\n\n\n

Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional experiences across organizations, domains, and customers. <\/p>\n\n\n\n

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Request a demo to<\/em> learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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83% of global respondents would abandon an e-commerce site with insufficient product information ATLANTA, Georgia & BARCELONA, Spain (Shoptalk Europe)June 3, 2024 Syndigo, a leading […]<\/p>\n","protected":false},"author":2,"featured_media":60954,"comment_status":"closed","ping_status":"closed","template":"","news-type":[],"class_list":["post-61136","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe Impact of Incomplete Product Content on Retail Sales<\/title>\n<meta name=\"description\" content=\"Learn how inadequate product info impacts retailers' sales. Discover consumer trends & insights. 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