{"id":64376,"date":"2024-10-06T05:40:00","date_gmt":"2024-10-06T05:40:00","guid":{"rendered":"https:\/\/syndigo.com\/news\/syndigo-joins-etim-north-america-2\/"},"modified":"2025-11-12T11:21:59","modified_gmt":"2025-11-12T16:21:59","slug":"generative-ai-trends-retail-customer-experience","status":"publish","type":"news","link":"https:\/\/syndigo.com\/de\/news\/generative-ai-trends-retail-customer-experience\/","title":{"rendered":"New Research Shows 9 in 10 Retailers Are Using Generative AI to Improve Customer Experience\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group group-spacer is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\" id=\"h-top-applications-include-personalization-search-amp-discovery-and-marketing-amp-promotions-nbsp-nbsp\">Top Applications Include Personalization, Search &amp; Discovery, and Marketing &amp; Promotions&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"news-single-date\">ATLANTA, Georgia<br><strong>October 7, 2024<\/strong>\u00a0<\/p>\n\n\n\n<p>Syndigo, a leading SaaS commerce data management provider, today released new research on ways in which retailers are leveraging generative AI to help them better meet customer needs in an increasingly changing marketplace. The <em>Generative AI Trends in Retail and eCommerce<\/em> report, fielded by WBR Insights, reveals what retailers are doing to effectively leverage AI and how they plan to expand their use of this game-changing technology.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overcoming-information-overload-nbsp-nbsp\"><strong>Overcoming Information Overload&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Flooded with advertising, choices, and recommendations, consumers are easily overwhelmed, which can lead to abandoning their shopping carts out of frustration, lack of product information, or disappointment.\u202f&nbsp;<\/p>\n\n\n\n<p>Using the power of AI, retailers can reduce the noise around decision-making and improve customer engagement through marketing strategies that can earn them higher sales revenue and more loyal customer relationships. In fact, nearly six in 10 retailers agree that the flexibility that AI can provide in eCommerce operations are a top generative AI investment.&nbsp;<\/p>\n\n\n\n<p>With 91% of retailers reporting they are in the early to mid-stages of using generative AI, the time to invest is now. Those doing so will have a leg up on the competition, capitalizing on its value sooner and at scale.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-redefining-product-search-amp-discovery-nbsp-nbsp\"><strong>Redefining Product Search &amp; Discovery&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Consumers want more natural, conversational, human-to-human-like interactions to help them research and buy products for a truly personalized shopping experience.\u202f&nbsp;<\/p>\n\n\n\n<p>Retailers are meeting this need by using machine learning algorithms and generative AI to analyze customers\u2019 past purchases, product preferences, and other data to generate custom-tailored recommendations and communications.&nbsp;<\/p>\n\n\n\n<p>Fifty-eight percent of retailers consider enabling interactive conversational chat experiences to improve site search as one of their best generative AI investments. Such interactions could replace traditional search bars with conversational AI that presents products and makes recommendations based on customer buying patterns.\u202f&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019re already starting to see retailers roll out AI-powered search capabilities within their apps. With so much information out there, it can sift through irrelevant content and get consumers answers faster,\u201d said Benny Blum, Senior Vice President, Product at Syndigo. \u201cAs these solutions advance, they promise a more well-rounded customer experience with shoppers able to browse or get immediate access to a customer service \u2018rep\u2019 at their leisure.\u201d&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>Retailers have their work cut out: 37% of respondents said they use generative AI for search and discovery, with 81% only somewhat satisfied with current capabilities in this area.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-applying-generative-ai-to-boost-capabilities-nbsp\"><strong>Applying Generative AI to Boost Capabilities<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Interestingly, 56% of respondents say they would apply generative AI to product information management if they could successfully do so to two of six capabilities within the business.&nbsp; In each case 44% would apply it to eCommerce content syndication and digital content creation. Nearly one-third (31%) would apply generative AI to master data management.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Survey respondents view generative AI as a turnkey method for improving product information on their eCommerce sites, along with search and discovery. They also recognize generative AI\u2019s creative potential because it has demonstrated strong applications in content creation.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ensuring-privacy-ethics-and-compliance-nbsp-nbsp\"><strong>Ensuring Privacy, Ethics, and Compliance&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Notably, 71% of retailer respondents are somewhat concerned with customer backlash regarding generative AI usage to support eCommerce or other data management efforts.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLike any new technology, there\u2019s some hesitancy to quickly adopt generative AI,\u201d Angove said.&nbsp; \u201cRetailers are still discovering the many ways they can integrate it into their operations, while also needing to take into account ethical and data privacy concerns at the same time.\u201d&nbsp;&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>AI\u2019s predictive analytics are transforming retail inventory management and pricing strategies by making stock optimization and dynamic pricing easier through operational efficiency. However, they also introduce risks like sophisticated pricing algorithms that may lead to unfair pricing practices, necessitating careful regulatory compliance and ethical considerations. In fact, one-quarter of retailers surveyed identified data privacy concerns as the biggest challenge to using generative AI.\u202f&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/syndigo.com\/ebook\/generative-ai-trends-retail-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Download a copy<\/a> of <em>Generative AI Trends in Retail and eCommerce<\/em> for more insights.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-study-nbsp\"><strong>About the Study<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Sponsored by Syndigo, <a href=\"https:\/\/www.wbresearch.com\/insights\" target=\"_blank\" rel=\"noreferrer noopener\">WBR Insights<\/a> conducted interviews with 100 retail leaders across the U.S. and Canada who work for companies with annual revenue from $100 million to over $10 billion.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-syndigo\"><strong>About Syndigo<\/strong><\/h2>\n\n\n\n<p>Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a \u201csingle source of data truth\u201d inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.<\/p>\n\n\n\n<p>Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement\/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit <a href=\"https:\/\/syndigo.com\/\">www.syndigo.com<\/a> and follow us on <a href=\"https:\/\/www.linkedin.com\/company\/syndigo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group home-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group wave-bg-section is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"59\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/loop.svg\" alt=\"\" class=\"wp-image-44\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-future-proof-your-product-experience\" style=\"font-size:28px\"><strong>Future-Proof<br><strong>Your Product Experience<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional experiences across organizations, domains, and customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/syndigo.com\/request-demo\/\"><em>Request a demo to<\/em> learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"669\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/wave-bg-light.svg\" alt=\"\" class=\"wp-image-45664\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Top Applications Include Personalization, Search &amp; Discovery, and Marketing &amp; Promotions&nbsp;&nbsp; ATLANTA, GeorgiaOctober 7, 2024\u00a0 Syndigo, a leading SaaS commerce data management provider, today released [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61720,"comment_status":"closed","ping_status":"closed","template":"","news-type":[],"class_list":["post-64376","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retailers Use AI for Better Customer Experience | Syndigo<\/title>\n<meta name=\"description\" content=\"New research shows 91% of retailers use generative AI to enhance personalization, search, and discovery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailers Use AI for Better Customer Experience | Syndigo\" \/>\n<meta property=\"og:description\" content=\"New research shows 91% of retailers use generative AI to enhance personalization, search, and discovery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/news\/generative-ai-trends-retail-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T16:21:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/06\/AI-Trends-in-Retail.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1932\" \/>\n\t<meta property=\"og:image:height\" content=\"1288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/\",\"name\":\"Retailers Use AI for Better Customer Experience | Syndigo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/AI-Trends-in-Retail.webp\",\"datePublished\":\"2024-10-06T05:40:00+00:00\",\"dateModified\":\"2025-11-12T16:21:59+00:00\",\"description\":\"New research shows 91% of retailers use generative AI to enhance personalization, search, and discovery.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/AI-Trends-in-Retail.webp\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/AI-Trends-in-Retail.webp\",\"width\":1932,\"height\":1288,\"caption\":\"AI Trends in Retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/news\\\/generative-ai-trends-retail-customer-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/syndigo.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Research Shows 9 in 10 Retailers Are Using Generative AI to Improve Customer Experience\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. 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