{"id":65446,"date":"2023-07-26T12:25:38","date_gmt":"2023-07-26T12:25:38","guid":{"rendered":"https:\/\/syndigo.com\/kroger-2\/"},"modified":"2026-01-21T11:42:58","modified_gmt":"2026-01-21T16:42:58","slug":"kroger-our-brands","status":"publish","type":"page","link":"https:\/\/syndigo.com\/de\/kroger-our-brands\/","title":{"rendered":"New Item Setup for private brand labeled suppliers"},"content":{"rendered":"\n
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New Item Setup for private brand labeled suppliers<\/h1>\n\n\n\n

Introduce new items, accelerate updates, and manage PDP content at Kroger from one easy place.<\/p>\n<\/div>\n\n\n\n

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Kroger Our Brands Suppliers and Partners<\/h2>\n\n\n\n

Hello!<\/p>\n\n\n\n

Kroger Own Brands is excited to announce the move to an improved platform for New Item Setup (NIS). Syndigo will be replacing Vendor Item Portal (VIP) as Kroger Own Brand\u2019s platform for new item setup. It will provide streamlined collaboration between the content you are responsible for versus the PL Marketing team (your Kroger Our Brands partner), making the requirements from you clearer and with far fewer attributes overall.<\/p>\n\n\n\n

If you are an existing Kroger Our Brands supplier<\/strong> transitioning from Vendor Item Portal to Syndigo, please complete this form<\/a><\/strong>. You will be contacted by Syndigo\u2019s onboarding team for Syndigo account setup and training.<\/p>\n\n\n\n

If you are a new Kroger Our Brands supplier<\/strong>, please complete this form<\/a> <\/strong>to get started with Syndigo.<\/p>\n\n\n\n

We appreciate your support in delivering great products to our Kroger shoppers!<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Complete the form to get started with Kroger Our Brands<\/strong> and Syndigo<\/p>\n\t<\/h3>\n\t\t