{"id":80999,"date":"2026-01-06T03:15:33","date_gmt":"2026-01-06T08:15:33","guid":{"rendered":"https:\/\/syndigo.com\/?page_id=80999"},"modified":"2026-01-19T23:07:19","modified_gmt":"2026-01-20T04:07:19","slug":"click-and-buy-vs-brick-and-buy","status":"publish","type":"page","link":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/","title":{"rendered":"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY"},"content":{"rendered":"\n<section class=\"hero-inner dark \">\n\t<div class=\"container-epic\">\n\t\t<div class=\"hero-inner__content\">\n\t\t\t\t\t\t\t<p class=\"hero-inner__subtitle\">ECC K\u00f6ln and Syndigo<\/p>\n\t\t\t\n\t\t\t\t\t\t\t<h1 class=\"hero-inner__title\">Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY<\/h1>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<a class=\"hero-inner__cta\" href=\"#download\" target=\"_self\">\n\t\t\t\t\tDownload the study \t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"hero-inner__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/hero-inner.svg\"\n\t\t\t\talt=\"Syndigo\"\n\t\t\t\tclass=\"shapes_hero\">\n\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/12\/Foodservice.webp\"\n\t\t\t\t\talt=\"Foodservice\"\n\t\t\t\t\tclass=\"main_image\" \/>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"white-box-text-image light\">\n\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/about-white-boxtextimage-shapes.png\" alt=\"Syndigo\" class=\"about-white-boxtextimage__shapes\">\n\t<div class=\"container-epic\">\n\t\t<div class=\"white-box-text-image-inner\">\n\n\t\t\t<div class=\"box-text\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"title\">The Importance of Online Information for Purchase Decisions and Shopping Experiences<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"description\"><p>Whether online or at the point of sale, today\u2019s customers expect product information that is complete, consistent, and engaging. Digital touchpoints have become a key driver of in-store purchases: many consumers research products online well before visiting a store. Once there, most continue to use their smartphones to compare prices, access additional product details, or manage loyalty programs\u2014across industries.<\/p>\n<p>The \u201eClick &amp; Buy vs. Brick &amp; Buy\u201c study reveals how digital information, social media, and the use of smartphones and QR codes influence consumer behavior in brick-and-mortar retail\u2014and why content quality and seamless touchpoint integration are key drivers of conversion and sales.<\/p>\n<p>Download the study now to gain exclusive insights, expert interviews, and practical recommendations for retailers, brands, and manufacturers!<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<div class=\"box-image\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" id=\"download\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"inner-page-form-multilang light study-form\">\n    <div class=\"inner-page-form-multilang__container\">\n                    <h2 class=\"inner-page-form-multilang__title\">Download the study now! <\/h2>\n                <div class=\"inner-page-form-multilang__form\">\n            <script src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3144\"><\/form> <script>MktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 3144);<\/script>        <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group shadowed-block has-white-background-color has-background has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-051e19ea wp-block-group-is-layout-constrained\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-key-findings-of-the-study\" style=\"padding-bottom:var(--wp--preset--spacing--sm);font-style:normal;font-weight:500\">Key Findings of the Study<\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--sm)\">Purchase decisions now happen everywhere\u2014online, offline, and on the go.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>Across industries, Instagram is the most-used source of inspiration before a purchase; TikTok is gaining particular traction in beauty and cosmetics.&nbsp;<\/li>\n\n\n\n<li><strong>91% <\/strong>of consumers abandon a purchase if product information is missing.&nbsp;<\/li>\n\n\n\n<li><strong>40% <\/strong>base their online purchase decisions primarily on high-quality product images.&nbsp;<\/li>\n\n\n\n<li><strong>66% <\/strong>of electronics shoppers consider customer reviews important even in physical stores.&nbsp;<\/li>\n\n\n\n<li><strong>28% <\/strong>now use their smartphone to pay when shopping.&nbsp;<\/li>\n\n\n\n<li><strong>81% <\/strong>of consumers find QR codes user-friendly.&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"921\" height=\"497\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png\" alt=\"click and buy\" class=\"wp-image-81055\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"syndigo-image-block\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/retail-report.svg\" alt=\"ECC K\u00f6ln and 1WorldSync\" title=\"retail report\" \/>\n\t<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"inner-text-cards-white light\">\n    <div class=\"container-inner-text-cards-white\">\n        <div class=\"inner-text-cards-white__content\">\n            <h2 class=\"inner-text-cards-white__title\">Three Must-Haves for Tomorrow\u2019s Retail <\/h2>\n            <p class=\"inner-text-cards-white__text\">From click to cart: how touchpoints work together  <\/p>\n        <\/div>\n        <div class=\"inner-text-cards-white__grid\">\n                            <div class=\"inner-text-cards-white__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/12\/Wishlist.svg\" alt=\"\" class=\"inner-text-cards-white__image\">\n                    <h2 class=\"inner-text-cards-white__title\">PIM &amp; Content<\/h2>\n                    <div class=\"inner-text-cards-white__content\"><p>Good product information convinces, great content inspires. Combining facts with emotion makes brands tangible and memorable.<\/p>\n<\/div>\n\n                    \n                <\/div>\n                            <div class=\"inner-text-cards-white__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/12\/Group-1000004224.svg\" alt=\"\" class=\"inner-text-cards-white__image\">\n                    <h2 class=\"inner-text-cards-white__title\">Smartphone at the POS<\/h2>\n                    <div class=\"inner-text-cards-white__content\"><p>The constant companion becomes a key decision-maker. At the shelf, the smartphone delivers product details, comparisons, reviews, and inspiration.<\/p>\n<\/div>\n\n                    \n                <\/div>\n                            <div class=\"inner-text-cards-white__card\">\n                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/12\/Group.svg\" alt=\"\" class=\"inner-text-cards-white__image\">\n                    <h2 class=\"inner-text-cards-white__title\">QR-Codes as Touchpoints<\/h2>\n                    <div class=\"inner-text-cards-white__content\"><p>Scan \u2192 Click \u2192 Added Value. QR codes connect the store floor to the digital brand world, building lasting customer relationships that go beyond the purchase itself.<\/p>\n<\/div>\n\n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.css\" \/>\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/swiper@11\/swiper-bundle.min.js\"><\/script>\n\n\n<section class=\"customer-stories-homepage light-version \" >\n    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/testimonials-left.svg\" alt=\"Syndigo\" class=\"customer-stories-homepage__shape-left\">\n    <div class=\"customer-stories-homepage__container\">\n        \n        <div class=\"customer-stories-homepage__slides swiper\">\n            <div class=\"swiper-wrapper\">\n                                                            <article class=\"customer-stories-homepage__slide swiper-slide\">\n                            <div class=\"customer-stories-homepage__slide-profile\">\n                                                                    <img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Martin-Gliesche.jpeg\" alt=\"Syndigo Customers\" class=\"customer-stories-homepage__profile-image\" \/>\n                                \n                                <h3 class=\"customer-stories-homepage__profile-name\">Dr.-Ing. Martin Gliesche<\/h3>\n                                <p class=\"customer-stories-homepage__profile-role\">Digital Product Communication Expert <\/p>\n                                <p class=\"customer-stories-homepage__profile-company\">Syndigo<\/p>\n\n                                                            <\/div>\n\n                            <div class=\"customer-stories-homepage__slide-content\">\n                                <blockquote class=\"customer-stories-homepage__quote\">\n                                    <p>\u201cThe results are clear: digital information and smartphones shape the shopping experience far beyond e-commerce. Brands that guide customers along their entire journey\u2014from online inspiration to in-store purchase\u2014build genuine connections. The key is to strategically link online and offline touchpoints and turn data, content, and interaction into one consistent brand experience.\u201d\r\n\r\n<\/p>\n                                <\/blockquote>\n\n                                                            <\/div>\n                        <\/article>\n                                                <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n        <\/div>\n\n            <\/div>\n<\/section>\n\n<script>\n    document.addEventListener('DOMContentLoaded', function() {\n        const customerStoriesSwiper = new Swiper('.customer-stories-homepage__slides.swiper', {\n            slidesPerView: 1,\n            loop: false,\n            autoHeight: true,\n            pagination: {\n                el: \".swiper-pagination\",\n                clickable: true,\n                renderBullet: function (index, className) {\n                return '<span class=\"' + className + '\"><\/span>';\n                },\n            },\n        });\n    });\n<\/script>\n\n\n<div class=\"wp-block-group shadowed-block has-white-background-color has-background has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-e9b74d4f wp-block-group-is-layout-constrained\" style=\"border-radius:20px;margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl);padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-why-this-study-matters-to-you\" style=\"padding-bottom:var(--wp--preset--spacing--sm);font-style:normal;font-weight:500\">Why This Study Matters to You<\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--sm)\">Purchase decisions now happen everywhere\u2014online, offline, and on the go.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li>See which digital touchpoints truly influence purchase decisions\u2014both online and in-store.<\/li>\n\n\n\n<li>Learn which content and formats prevent cart abandonment.<\/li>\n\n\n\n<li>Discover how smartphones and QR codes support shoppers at the shelf\u2014and how to turn them into new touchpoints along the customer journey.<\/li>\n\n\n\n<li>Get actionable insights to improve content quality, channel consistency, and PIM processes in measurable ways.&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Findings of the Study Purchase decisions now happen everywhere\u2014online, offline, and on the go.&nbsp; Why This Study Matters to You Purchase decisions now happen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"inner-page-redesign.php","meta":{"_acf_changed":true,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"none","program_name":"","program_hidden_field_name":"","footnotes":""},"class_list":["post-80999","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY - Syndigo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY\" \/>\n<meta property=\"og:description\" content=\"Key Findings of the Study Purchase decisions now happen everywhere\u2014online, offline, and on the go.&nbsp; Why This Study Matters to You Purchase decisions now happen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T04:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/\",\"name\":\"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY - Syndigo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/click-and-buy.png\",\"datePublished\":\"2026-01-06T08:15:33+00:00\",\"dateModified\":\"2026-01-20T04:07:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/click-and-buy.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/click-and-buy.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/click-and-buy-vs-brick-and-buy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY - Syndigo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY","og_description":"Key Findings of the Study Purchase decisions now happen everywhere\u2014online, offline, and on the go.&nbsp; Why This Study Matters to You Purchase decisions now happen [&hellip;]","og_url":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_modified_time":"2026-01-20T04:07:19+00:00","og_image":[{"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@syndigoLLC","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/","url":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/","name":"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY - Syndigo","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png","datePublished":"2026-01-06T08:15:33+00:00","dateModified":"2026-01-20T04:07:19+00:00","breadcrumb":{"@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/01\/click-and-buy.png"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/de\/click-and-buy-vs-brick-and-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"Joint Study by ECC K\u00f6ln and Syndigo: CLICK &amp; BUY VS. BRICK &amp; BUY"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/de\/#website","url":"https:\/\/syndigo.com\/de\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/de\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]}]}},"coauthors":[],"author_meta":{"author_link":"https:\/\/syndigo.com\/de\/author\/vignesh\/","display_name":"Vignesh Sivaraj"},"relative_dates":{"created":"Posted 4 months ago","modified":"Updated 4 months ago"},"absolute_dates":{"created":"Posted on January 6, 2026","modified":"Updated on January 19, 2026"},"absolute_dates_time":{"created":"Posted on January 6, 2026 3:15 am","modified":"Updated on January 19, 2026 11:07 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/pages\/80999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/comments?post=80999"}],"version-history":[{"count":9,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/pages\/80999\/revisions"}],"predecessor-version":[{"id":82558,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/pages\/80999\/revisions\/82558"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media?parent=80999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}