{"id":3023,"date":"2025-08-01T07:03:00","date_gmt":"2025-08-01T11:03:00","guid":{"rendered":"https:\/\/syndigo.com\/ecommerce-optimization-strategy-2\/"},"modified":"2025-10-15T09:11:35","modified_gmt":"2025-10-15T13:11:35","slug":"formatting-accessibility","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/guides\/formatting-accessibility\/","title":{"rendered":"Formatting for Accessibility"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">GUIDE<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-formatting-for-accessibility\">Formatting for Accessibility<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"463\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2019\/12\/Formatting-for-Accessibility.png\" alt=\"\" class=\"wp-image-77690\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>To ensure the greatest consumer awareness and retail coverage for your items, it is important to format your content to help shoppers with visual, hearing, motor or cognitive disabilities.&nbsp;<\/p>\n\n\n\n<p>Specifically, guidance for websites that cater to European customers or companies that do business in Europe is provided by the European Accessibility Act. The European Accessibility Act (EAA) is an EU directive that aims to make a wide range of products and services across the European Union more accessible to people with disabilities. The American equivalent to the EAA is a combination of U.S. disability rights laws and accessibility standards rather than one single directive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-suggestions-for-making-content-accessible-to-users-with-disabilities-nbsp\"><strong>Suggestions for making content accessible to users with disabilities<\/strong>&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-images-nbsp\"><strong>Images<\/strong>&nbsp;<\/h3>\n\n\n\n<p><strong>Minimize\/eliminate text that is embedded within an image.\u202f<\/strong>This text cannot be read by screen readers. For text on product packaging, it is better to include this text elsewhere, such as the Product Description page (PDP).&nbsp;<\/p>\n\n\n\n<p><strong>Include important item information on the PDP as text.\u202f<\/strong>Details such as dimensions, health claims, features, ingredients and other specific attributes should be included as text.&nbsp;<\/p>\n\n\n\n<p><strong>Include Alt text where prompted.<\/strong>\u202fThese short alternative descriptions (100 characters) can be included with any web image. Alt text is used to describe images for accessibility browsers with a screen reader. Adding Alt text by including a caption allows authors to keep images within a design and still provide the content in an accessible format.&nbsp;<\/p>\n\n\n\n<p><strong>Use descriptive text in calls to action.<\/strong>\u202fFor example, \u201cLearn More\u201d isn\u2019t always clear; \u201cLearn how to care for your product\u201d helps the reader understand the context.&nbsp;<\/p>\n\n\n\n<p><strong>Consider color contrast.<\/strong>\u202f Web Content Accessibility Guidelines (WCAG) 2.0, Level AA, requires a contrast ratio of at least 4.5:1 for normal text, 3:1 for large text, and at least 3:1 for graphics and user interface components. You can<a href=\"https:\/\/webaim.org\/resources\/contrastchecker\" target=\"_blank\" rel=\"noreferrer noopener\">\u202fcheck your contrast here.<\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Accessible Structure &amp; Navigation<\/strong>: Design website and webpages such that they are navigable with screen readers and keyboards.&nbsp;<\/p>\n\n\n\n<p><strong>Color and Contrast<\/strong>: Design your pages such that users can perceive text regardless of color blindness or low vision.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-videos-nbsp\"><strong>Videos<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>Videos should not include embedded text.<\/strong>\u202fSimilar to photos, they cannot be translated by screen readers. Use caption or transcripts (as expanded on in the point below).&nbsp;<\/p>\n\n\n\n<p><strong>Include Closed Captions and Transcripts.\u202f<\/strong>Closed captions are timed transcriptions of audio files. Transcripts are a complete translation of your video\u2019s audio into text. Transcripts differ from closed captions because they also can describe what\u2019s going on in the video (e.g. \u201coutside in a park\u201d). WebVTT format is designed to provide closed captions and transcripts for video content.&nbsp;<\/p>\n\n\n\n<p><strong>Audio Descriptions: <\/strong>Similar to transcripts, videos should include narration that describes visual details important for understanding the video (e.g., \u201cThe model turns the jacket inside out to show the lining\u201d). This is especially relevant for product demo videos where visuals explain features.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pdfs-nbsp\"><strong>PDFs<\/strong>&nbsp;<\/h2>\n\n\n\n<p><strong>Ensure PDFs are accessible when they are created.\u202f<\/strong>Your PDF creation software can help you address accessibility issues, such as a missing document description or title. It looks for common elements that need further action, such as scanned text, form fields, tables, and images.&nbsp;<\/p>\n\n\n\n<p><strong>Upload your PDFs.<\/strong>\u202fOnce your PDF is accessible, simply upload it as another one of your Enhanced Content assets. Please ensure to add a Caption (used as Alt text) for your PDF. It\u2019s the same process as described above for Images.&nbsp;<\/p>\n\n\n\n<p><strong>Tagged PDFs (Structure): <\/strong>PDFs must include tags that define the document\u2019s structure (headings, lists, tables, paragraphs) and allows screen readers to read content in the correct order.&nbsp;<\/p>\n\n\n\n<p><strong>Searchable Text: <\/strong>The text must be real, selectable text, not just an image of text. Scanned PDFs must use OCR (Optical Character Recognition) to make content readable.&nbsp;<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tMore Accessible Pages \t<\/div>\n\t<div class=\"description\">\n\t\t<p>Making your pages more accessible is not just compliance with regulations. It\u2019s smart business to open up your pages to a bigger segment of the market. <a href=\"https:\/\/syndigo.com\/contact-us\/\">Contact us<\/a> to learn more about how you can make your product pages more accessible for improved commercial success.<\/p>\n\t<\/div>\n\t<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to format images, videos, and PDFs for accessibility to meet EAA and WCAG standards and reach more shoppers.<\/p>\n","protected":false},"author":2,"featured_media":77692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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