{"id":3078,"date":"2020-09-14T07:03:00","date_gmt":"2020-09-14T07:03:00","guid":{"rendered":"https:\/\/syndigo.com\/guide\/taxonomy-101-2\/"},"modified":"2025-10-09T03:39:26","modified_gmt":"2025-10-09T07:39:26","slug":"evolving-face-of-ecommerce","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/","title":{"rendered":"The Evolving Face of eCommerce"},"content":{"rendered":"\n
\n
\n
\n

GUIDE<\/p>\n\n\n\n

The Evolving Face of eCommerce<\/h1>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
\n

Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends affecting their personal and business decisions in this fast-changing environment.<\/strong><\/strong><\/p>\n\n\n\n

The Modern PIM<\/h3>\n\n\n\n

57% said their biggest obstacle in increasing the value from their PIM is attributed to the effort involved in managing content.<\/strong><\/p>\n\n\n\n

Most PIM systems aren\u2019t designed for today\u2019s fast-moving retail market and are more focused on the input aspects of product content. They can be complex systems that require months and years to fully implement.<\/p>\n\n\n\n

Or they lack audit capabilities to identify whether the product content has gone live in retailer systems. This creates added complexity, and it\u2019s up to the supplier\u2019s Content, eCommerce, and Supply Chain managers to manage.<\/p>\n\n\n\n

74% said syndication is the most important feature in a modern PIM for their business.<\/strong><\/p>\n\n\n\n

The ability to syndicate product data to retailer partners depends on the level of retailer engagement you may be able to cultivate. For a modern PIM<\/a> to be a successful business solution, it also must be integrated into a syndication network. A PIM<\/a> with little to no syndication capabilities is not a successful solution.<\/p>\n\n\n\n

Challenges of Syndication<\/h3>\n\n\n\n

71% said their biggest challenge when syndicating content is keeping track of multiple, evolving recipient requirements.<\/strong><\/p>\n\n\n\n

The changes to retail workflows and requirements can happen unexpectedly and often. Without full-time monitoring and communication, items that once were listed and compliant may disappear online without much notice.<\/p>\n\n\n\n

\n
<\/div>\n\n\n\n
\t\t
\n\t\t\t\t\t\t
\n\t\t\t\tGUIDE: Truth in Syndication\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t

Three Options for Delivering Great Product Content<\/p>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tREAD MORE<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n


Creating Engaging Shopping Experiences<\/h3>\n\n\n\n

Enhanced Content tells engaging product stories that translate into best-in-class shopper experiences and checkouts. Since the advent of COVID-19, enhanced content \u2013 video, image galleries, comparison charts \u2013 has seen a dramatic uptick.<\/p>\n\n\n\n

74% said they are trying to recreate in-store shopping experiences online.<\/strong><\/p>\n\n\n\n

\n
\n

In recent months, there has been as much as 400% increases in visitors who engaged with Enhanced Content. Our clients see a lift of 90% on average in conversions when shoppers engage with Syndigo\u2019s Enhanced Content<\/a>.<\/p>\n\n\n\n

Enhanced Content helps shoppers engage with products online when they are less inclined to physically touch them or be in close proximity of in-store shoppers.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Ratings and review content is having a greater impact on consumer behavior in the COVID-19 era. Consumers are interacting more with product content, including review content.<\/p>\n\n\n\n

63% said ratings & reviews are the most valuable online shopping experiences<\/strong><\/p>\n\n\n\n

One example is to think about how low inventory levels are forcing shoppers to buy different products and seek validation accordingly from ratings and reviews.<\/p>\n\n\n\n

This is the perfect opportunity for you to capitalize on accurate, complete meaningful review content from consumers.<\/p>\n\n\n\n

Driving Sales with eCommerce Analytics<\/h3>\n\n\n\n

By using incremental lift, you can also calculate incremental revenue, which tells you exactly how much additional revenue is attributable because of incremental lift.<\/p>\n\n\n\n

75% said the impact of content changes on sales lift is the most critical analytic to measure for the future.<\/strong><\/p>\n\n\n\n

With an increase in online spending during COVID-19, this metric helps provide clear evidence and attribution of the returns for your business from your marketing investment. Our eCommerce Analytics<\/a> can provide many clear insights including incremental lift, to help you better understand what your consumers want and how you can reach them more effectively.<\/p>\n\n\n\n

58% said they assess their product\u2019s eCommerce strengths and weaknesses with content health rules and digital shelf analytics reports.<\/strong><\/p>\n\n\n\n

Leveraging analytics to navigate COVID-19 and the new normal has become non-negotiable. in today\u2019s unprecedented times, analytics is crucial for measuring shopper behavior and content performance against competitors. With our eCommerce Analytics, it is easy to understand and improve your product performance at a much deeper level.<\/p>\n\n\n\n

Our robust reporting capabilities answer important questions like \u201cIs my content performing as well as it should?\u201d or \u201cDid my search rank go down?\u201d<\/p>\n\n\n

\n\t
\n\t\t\t<\/div>\n\t
\n\t\t

Learn more about our eCommerce Analytics solutions<\/h3>\n

Compare with Live, Content Integrity, Digital Shelf Analytics, Add-On Reports<\/p>\n\t<\/div>\n\t\t\t

\n\t\t\tECOMMERCE ANALYTICS<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

GUIDE The Evolving Face of eCommerce Recently we had the pleasure of surveying several of our clients who shared some valuable insights around eCommerce trends […]<\/p>\n","protected":false},"author":2,"featured_media":45736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"yoast_head":"\nEvolving Face of eCommerce | Syndigo<\/title>\n<meta name=\"description\" content=\"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolving Face of eCommerce | Syndigo\" \/>\n<meta property=\"og:description\" content=\"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T07:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T07:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1315\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vignesh Sivaraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vignesh Sivaraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\"},\"author\":{\"name\":\"Vignesh Sivaraj\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85\"},\"headline\":\"The Evolving Face of eCommerce\",\"datePublished\":\"2020-09-14T07:03:00+00:00\",\"dateModified\":\"2025-10-09T07:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\"},\"wordCount\":636,\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png\",\"articleSection\":[\"Guide\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\",\"url\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\",\"name\":\"Evolving Face of eCommerce | Syndigo\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png\",\"datePublished\":\"2020-09-14T07:03:00+00:00\",\"dateModified\":\"2025-10-09T07:39:26+00:00\",\"description\":\"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.\",\"breadcrumb\":{\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png\",\"width\":1315,\"height\":921,\"caption\":\"Enhanced Content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/syndigo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Evolving Face of eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/syndigo.com\/de\/#website\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/syndigo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/syndigo.com\/de\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/syndigoLLC\",\"https:\/\/x.com\/syndigoLLC\",\"https:\/\/www.linkedin.com\/company\/syndigo\",\"https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85\",\"name\":\"Vignesh Sivaraj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Vignesh Sivaraj\"},\"url\":\"https:\/\/syndigo.com\/de\/author\/vignesh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Evolving Face of eCommerce | Syndigo","description":"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"The Evolving Face of eCommerce","og_description":"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.","og_url":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2020-09-14T07:03:00+00:00","article_modified_time":"2025-10-09T07:39:26+00:00","og_image":[{"width":1315,"height":921,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png","type":"image\/png"}],"author":"Vignesh Sivaraj","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Vignesh Sivaraj","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/"},"author":{"name":"Vignesh Sivaraj","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85"},"headline":"The Evolving Face of eCommerce","datePublished":"2020-09-14T07:03:00+00:00","dateModified":"2025-10-09T07:39:26+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/"},"wordCount":636,"publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png","articleSection":["Guide"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/","url":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/","name":"Evolving Face of eCommerce | Syndigo","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png","datePublished":"2020-09-14T07:03:00+00:00","dateModified":"2025-10-09T07:39:26+00:00","description":"Shoppers will continue to need the most accurate and complete data available. Making that a priority will build better relationships with shoppers.","breadcrumb":{"@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices.png","width":1315,"height":921,"caption":"Enhanced Content"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/de\/guides\/evolving-face-of-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"The Evolving Face of eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/de\/#website","url":"https:\/\/syndigo.com\/de\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/de\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85","name":"Vignesh Sivaraj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Vignesh Sivaraj"},"url":"https:\/\/syndigo.com\/de\/author\/vignesh\/"}]}},"author_meta":{"display_name":"Vignesh Sivaraj","author_link":"https:\/\/syndigo.com\/de\/author\/vignesh\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-Best-Practices-300x210.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/guides\/\" class=\"advgb-post-tax-term\">Guide<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Guide<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 6 years ago","modified":"Updated 6 months ago"},"absolute_dates":{"created":"Posted on September 14, 2020","modified":"Updated on October 9, 2025"},"absolute_dates_time":{"created":"Posted on September 14, 2020 7:03 am","modified":"Updated on October 9, 2025 3:39 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/comments?post=3078"}],"version-history":[{"count":2,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3078\/revisions"}],"predecessor-version":[{"id":77869,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3078\/revisions\/77869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media\/45736"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media?parent=3078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/categories?post=3078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/tags?post=3078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}