{"id":3169,"date":"2019-07-15T08:48:00","date_gmt":"2019-07-15T08:48:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/summer-checkup-driving-shopper-conversions-using-a-holistic-ecommerce-approach\/"},"modified":"2024-05-13T18:21:22","modified_gmt":"2024-05-13T18:21:22","slug":"holistic-ecommerce-approach","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/","title":{"rendered":"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach"},"content":{"rendered":"\n<p>The increased competition for shoppers\u2019 attention this week can serve as a wake-up call for your content: by providing shoppers the content they want to see, in the first screen or scroll, is critical to driving shopper conversion. Here are a few things to keep in mind when evaluating your content health:<\/p>\n\n\n\n<p><strong>1. Be Complete with the Core.&nbsp;<\/strong>Basics like your product\u2019s name, UPC, description, ingredients, size\/weight, and quality \u201cflat\u201d pictures (front, back, sides) are what get you in the game with most large eCommerce sites. Ensuring you are delivering the complete spectrum of content your retailer recipient needs, in the manner that they need, goes a long way. And having a well-defined taxonomy can help you understand what you need to deliver. Learn more about the importance of&nbsp;<a href=\"https:\/\/syndigo.com\/guides\/taxonomy-101\/\">Taxonomy<\/a>&nbsp;here.<\/p>\n\n\n\n<p><strong>2. Audit Your Content Health.\u00a0<\/strong>It\u2019s critical to deliver your product content completely. With Syndigo\u2019s platform, this is done in near real-time, saving you a lot of the trouble.<\/p>\n\n\n\n<p><strong>3. Use Enhanced Content to Convert.&nbsp;<\/strong>It is clear that the more engaging product pages drive better shopper conversion. enhanced content drives sales. Our client case studies show as average of 90% lift in conversions when shoppers are exposed to enhanced content. Even better, some of our retailer clients bring this interactive content (such as video galleries, interactive tours, or feature sets with visuals), above the fold to capture the shopper\u2019s attention. That\u2019s when shopper conversions can really take off: as much as 300% in some cases, when shoppers engage with this enhanced content. Check out our&nbsp;<a href=\"https:\/\/syndigo.com\/ebook\/mini-benchmark-study-engaging-with-enhanced-content\/\">benchmark study<\/a>&nbsp;on shopper behavior for more detailed analysis.<\/p>\n\n\n\n<p>As consumer interest and the availability of products online continue to grow, it will be critical for brands to have a thorough process for creating, maintaining and distributing their product content. Syndigo can help your company become more effective by connecting you to the largest global retail network, through a single platform to manage all your product information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to miss the focus this week on eCommerce. One simple idea \u2013 Amazon Prime Day \u2013 has become an annual online shopping frenzy. The increased competition for shoppers\u2019 attention this week can serve as a wake-up call for your content.<\/p>\n","protected":false},"author":1,"featured_media":44463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[34],"class_list":["post-3169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-product-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost Shopper Conversions with Holistic eCommerce Tactics<\/title>\n<meta name=\"description\" content=\"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Shopper Conversions with Holistic eCommerce Tactics\" \/>\n<meta property=\"og:description\" content=\"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-15T08:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T18:21:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Syndigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syndigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\"},\"author\":{\"name\":\"Syndigo\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340\"},\"headline\":\"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach\",\"datePublished\":\"2019-07-15T08:48:00+00:00\",\"dateModified\":\"2024-05-13T18:21:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\"},\"wordCount\":341,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg\",\"keywords\":[\"Product Content\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\",\"url\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\",\"name\":\"Boost Shopper Conversions with Holistic eCommerce Tactics\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg\",\"datePublished\":\"2019-07-15T08:48:00+00:00\",\"dateModified\":\"2024-05-13T18:21:22+00:00\",\"description\":\"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg\",\"width\":1200,\"height\":800,\"caption\":\"ecommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/syndigo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/syndigo.com\/de\/#website\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/syndigo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/syndigo.com\/de\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/syndigoLLC\",\"https:\/\/x.com\/syndigoLLC\",\"https:\/\/www.linkedin.com\/company\/syndigo\",\"https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340\",\"name\":\"Syndigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Syndigo\"},\"description\":\"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.\",\"sameAs\":[\"https:\/\/syndigo.com\"],\"url\":\"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Boost Shopper Conversions with Holistic eCommerce Tactics","description":"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach","og_description":"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.","og_url":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2019-07-15T08:48:00+00:00","article_modified_time":"2024-05-13T18:21:22+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg","type":"image\/jpeg"}],"author":"Syndigo","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Syndigo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/"},"author":{"name":"Syndigo","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340"},"headline":"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach","datePublished":"2019-07-15T08:48:00+00:00","dateModified":"2024-05-13T18:21:22+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/"},"wordCount":341,"commentCount":0,"publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg","keywords":["Product Content"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/","url":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/","name":"Boost Shopper Conversions with Holistic eCommerce Tactics","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg","datePublished":"2019-07-15T08:48:00+00:00","dateModified":"2024-05-13T18:21:22+00:00","description":"Ensure your content is primed for shopper conversion this summer. Learn how complete product details and enhanced content drive sales.","breadcrumb":{"@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce.jpg","width":1200,"height":800,"caption":"ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/de\/blog\/holistic-ecommerce-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"Summer Checkup: Driving Shopper Conversions Using a Holistic eCommerce Approach"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/de\/#website","url":"https:\/\/syndigo.com\/de\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/de\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340","name":"Syndigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Syndigo"},"description":"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.","sameAs":["https:\/\/syndigo.com"],"url":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"}]}},"author_meta":{"display_name":"Syndigo","author_link":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/ecommerce-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Product Content<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Product Content<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 7 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on July 15, 2019","modified":"Updated on May 13, 2024"},"absolute_dates_time":{"created":"Posted on July 15, 2019 8:48 am","modified":"Updated on May 13, 2024 6:21 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/comments?post=3169"}],"version-history":[{"count":0,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media\/44463"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media?parent=3169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/categories?post=3169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/tags?post=3169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}