{"id":3180,"date":"2019-11-25T08:48:00","date_gmt":"2019-11-25T08:48:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/how-content-drives-success-what-you-can-learn-from-kantars-poweranking-2019\/"},"modified":"2025-03-17T08:08:38","modified_gmt":"2025-03-17T12:08:38","slug":"kantar-poweranking-2019","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/","title":{"rendered":"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019"},"content":{"rendered":"\n

Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\u201d taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of being a top trading partner.<\/strong><\/p>\n\n\n\n

In their survey, both retailers and manufacturers were asked to evaluate each other on 10 different criteria across strategic and business fundamentals. What is one prevailing theme throughout? The ability of content to drive<\/strong> success<\/strong> among their peers and partners.<\/p>\n\n\n\n

The top ranked leaders:<\/p>\n\n\n\n

\n
\n
    \n
  1. Pepsico<\/li>\n\n\n\n
  2. Coca-Cola<\/li>\n\n\n\n
  3. Procter & Gamble<\/li>\n\n\n\n
  4. Kellogg\u2019s<\/li>\n\n\n\n
  5. Nestle<\/li>\n<\/ol>\n<\/div>\n\n\n\n
    \n
      \n
    1. Walmart<\/li>\n\n\n\n
    2. Kroger<\/li>\n\n\n\n
    3. Target<\/li>\n\n\n\n
    4. Amazon<\/li>\n\n\n\n
    5. Costco<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Source: Kantar PoweRanking 2019: Retail Climate Change<\/a><\/p>\n\n\n\n

      It should come as no surprise that each of these top manufacturers and retailers partners with Syndigo to manage at least a portion of their product content.<\/p>\n\n\n\n

      INSIGHTS AND RELEVANCE<\/h2>\n\n\n\n

      In this year\u2019s report, Kantar highlighted four \u201cRetail Climate Change\u201d factors exhibited by leading retailers and manufacturers. These were Location<\/strong> (how \u201cChannel-less Environments\u201d help drive Growth); Elevation<\/strong> (Heightened expectations around shoppers and shopper experiences; Atmosphere<\/strong> (Thriving in a \u201cPost-Omnicommerce\u201d environment); and Human<\/strong> Impact<\/strong> (The need for leadership).<\/p>\n\n\n\n

      Interestingly, each of these factors is directly influenced by having an integrated approach to product content. Here are a few examples:<\/p>\n\n\n\n

      To thrive in a \u201cChannel-less Environment\u201d, Kantar highlighted responses that included how specific retailer partners understood shopper connection points and where value can be created, as well as leadership in omnichannel thinking and enhancing the shopper experience. The takeaway?<\/strong> The next wave of shopping is here with an \u201cEcosystem reality of online\/mobile \u2192<\/strong> Click-and-Collect \u2192<\/strong> In store.\u201d<\/p>\n\n\n\n

      An end-to-end solution, from GDSN supply chain, to in-store shelf and merchandising, to online enhanced content is a trend we\u2019re seeing with leading clients Learn more about Syndigo Platform.<\/p>\n\n\n\n

      Regarding \u201cHeightened Expectations\u201d around shoppers and experiences, some manufacturers were called out as thought leaders for focusing strategies around families and nutrition, which was highlighting as an \u201coutstanding\u201d achievement. The takeaway<\/strong> here is how technology is invested in \u201cdriving shopper understanding, not just consumer.\u201d<\/p>\n\n\n\n

      As shoppers increase their attention to attributes related to wellness and nutrition, it can be a competitive advantage to highlight these characteristics. Learn more about\u00a0Wellness<\/a>.<\/p>\n\n\n\n

      In a \u201cPost-Omnicommerce\u201d environment, manufacturers in the Kantar report were praised for being collaborative and helping with shopper trip opportunities. Retailers were noted for embracing shopper insight, every day. The takeaway:<\/strong> Shopper conversion involves both risk management and basket management, rather than category management.<\/p>\n\n\n\n

      Since shoppers may mix online and offline purchasing, it is critical to ensure product images and information match, from shelf to screen. Content Health<\/a> analytics and reporting can provide a real-time look into how information is displayed, across retailers.<\/p>\n\n\n\n

      The fourth Kantar factor, \u201cHuman Impact\u201d, was related both to the high-performing individuals who work to make a difference, as well as the organizational focus on using trends and insights to bring together a shopper experience that connects. Here\u2019s the final takeaway<\/strong>: The most impactful skill separating partner leaders from others is their storytelling ability\u2026and retailers estimated only about 25% manufacturer partners do it well.<\/p>\n\n\n\n

      An easy way to tell your brand story is through content that goes beyond the label \u2013 such as interactive images, video, instructions\/recipes, and other topics. Syndigo\u2019s Enhanced Content<\/a> enables your best storytelling, above and below the fold on the page.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\u201d taking place within the consumer goods industry. In the 20+ years of publishing their rankings, Kantar shows the important aspects of being a top trading partner.<\/p>\n","protected":false},"author":1,"featured_media":44547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[40],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-retail"],"acf":[],"yoast_head":"\nKantar\u2019s PoweRanking 2019 | Syndigo<\/title>\n<meta name=\"description\" content=\"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kantar\u2019s PoweRanking 2019 | Syndigo\" \/>\n<meta property=\"og:description\" content=\"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change".\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-25T08:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T12:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Syndigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syndigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/\"},\"author\":{\"name\":\"Syndigo\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/person\\\/6a979e2ee10daa9d5e9cb730e09fb340\"},\"headline\":\"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019\",\"datePublished\":\"2019-11-25T08:48:00+00:00\",\"dateModified\":\"2025-03-17T12:08:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Kantar-PoweRanking.png\",\"keywords\":[\"Retail\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/\",\"name\":\"Kantar\u2019s PoweRanking 2019 | Syndigo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Kantar-PoweRanking.png\",\"datePublished\":\"2019-11-25T08:48:00+00:00\",\"dateModified\":\"2025-03-17T12:08:38+00:00\",\"description\":\"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\\\".\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Kantar-PoweRanking.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Kantar-PoweRanking.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/blog\\\/kantar-poweranking-2019\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/de\\\/#\\\/schema\\\/person\\\/6a979e2ee10daa9d5e9cb730e09fb340\",\"name\":\"Syndigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Syndigo\"},\"description\":\"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.\",\"sameAs\":[\"https:\\\/\\\/syndigo.com\"],\"url\":\"https:\\\/\\\/syndigo.com\\\/de\\\/author\\\/admin-aghoshx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kantar\u2019s PoweRanking 2019 | Syndigo","description":"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\".","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019","og_description":"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\".","og_url":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2019-11-25T08:48:00+00:00","article_modified_time":"2025-03-17T12:08:38+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png","type":"image\/png"}],"author":"Syndigo","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Syndigo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/"},"author":{"name":"Syndigo","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340"},"headline":"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019","datePublished":"2019-11-25T08:48:00+00:00","dateModified":"2025-03-17T12:08:38+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/"},"wordCount":592,"publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png","keywords":["Retail"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/","url":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/","name":"Kantar\u2019s PoweRanking 2019 | Syndigo","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png","datePublished":"2019-11-25T08:48:00+00:00","dateModified":"2025-03-17T12:08:38+00:00","description":"Kantar recently released the 2019 edition of their PoweRanking report, and in it they highlight the \u201cRetail Climate Change\".","breadcrumb":{"@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/de\/blog\/kantar-poweranking-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"How Content Drives Success: What You Can Learn from Kantar\u2019s PoweRanking 2019"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/de\/#website","url":"https:\/\/syndigo.com\/de\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/de\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340","name":"Syndigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Syndigo"},"description":"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.","sameAs":["https:\/\/syndigo.com"],"url":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"}]}},"author_meta":{"display_name":"Syndigo","author_link":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Kantar-PoweRanking-300x200.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Retail<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Retail<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 6 years ago","modified":"Updated 1 year ago"},"absolute_dates":{"created":"Posted on November 25, 2019","modified":"Updated on March 17, 2025"},"absolute_dates_time":{"created":"Posted on November 25, 2019 8:48 am","modified":"Updated on March 17, 2025 8:08 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/comments?post=3180"}],"version-history":[{"count":0,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media\/44547"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/categories?post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/tags?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}