We know that content drives purchase decisions, and that Core and Enhanced content are what shoppers use to engage and buy online and in stores. But there are other required data sets, including those used for the Global Data Synchronization Network, or GDSN. This GDSN-defined content uses some of the same types of attributes as Core and Enhanced content \u2013 but it is not the same.<\/p>\n\n\n\n
Syndigo is a GS1 Certified data pool, which means that we can handle any content requirements for the GDSN. But what specifically, do data pools do? Here\u2019s a handy overview:<\/p>\n\n\n\n
A:<\/strong> At its core, a data pool is a group of organizations that use agreed-upon means to communicate information among trading partners, to enable automatic synchronization of data across systems. This improves speed and reduces confusion based on formatting differences or the way information is provided.<\/p>\n\n\n\n Wikipedia says that a data pool is a \u201cGateway to access the GDSN\u201d \u2013 a group of solution providers and trading partners (such as food distributors and foodservice operators) who share data in a common and understood way.<\/p>\n\n\n\n A:<\/strong> The most basic piece of information exchanged in a typical data pool is the Global Trade Item Number (GTIN) and possibly Global Location Number (GLN). The GTIN refers to the specific item, such as a bottle of shampoo or pair of blue jeans. A GLN refers to a location \u2013 like a warehouse, store, or even an exact spot on a store shelf.<\/p>\n\n\n\n Other information used by data pools are standard descriptions of an item\u2019s physical attributes, like a product description, size dimensions, weight, how it is packaged, as well as things such as its product category, company address, or minimum order volume.<\/p>\n\n\n\n A:<\/strong> A data pool provider is a technology or solution provider with the ability to provide access and deliver information to the network of suppliers and data recipients who utilize the GDSN Network. A data pool is the common point in the communication between the trading partners, in order to synchronize partner data.<\/p>\n\n\n\n Suppliers upload their data to a data pool, which is pushed to retailers, distributors or other data recipients. This communication takes place under common rules and standards, with the consideration the business agreements between trading partners. Data pools can operate within or across geographic regions, allowing them to share data with other data pools within inside the same data-sharing organization.<\/p>\n\n\n\nQ: What information do data pools use?<\/h4>\n\n\n\n
Q: What is a data pool provider?<\/h4>\n\n\n\n
Q: What is a GDSN certified data pool?<\/h4>\n\n\n\n