{"id":3229,"date":"2021-04-05T08:49:00","date_gmt":"2021-04-05T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/enhanced-content-part-2-for-an-end-to-end-optimized-ecommerce-strategy\/"},"modified":"2024-05-13T17:27:43","modified_gmt":"2024-05-13T17:27:43","slug":"retailer-enhanced-content-for-ecommerce","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/retailer-enhanced-content-for-ecommerce\/","title":{"rendered":"Enhanced Content: Part 2 for an End-to-End Optimized eCommerce Strategy"},"content":{"rendered":"\n<p><em>A single platform for a single strategy:<\/em>&nbsp;Retailers everywhere know the appeal of this! Especially when that strategy is as lengthy and nuanced as the end-to-end eCommerce process, it\u2019s no wonder retailers prefer one powerful solution to take them through all the challenges involved.<\/p>\n\n\n\n<p>As mentioned in\u00a0<a href=\"https:\/\/syndigo.com\/blog\/building-organizing-retailer-core-content-for-ecommerce\/\">Part 1 of this series<\/a>, a strong foundation for your eCommerce process begins with building and organizing Core content\u2014from standard requirements to taxonomy practices. We\u2019ve discussed the benefits of using Syndigo\u2019s\u00a0Platform\u00a0for that step; now, let\u2019s review how that same platform can assist you with the next step: enhancing your content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-determine-those-differentiators\">Determine Those Differentiators<\/h4>\n\n\n\n<p>Once you have&nbsp;those key&nbsp;requirements&nbsp;in place&nbsp;for&nbsp;receiving&nbsp;Core content&nbsp;from your suppliers,&nbsp;it\u2019s time to think about how you can really differentiate those products as they appear on your website.<\/p>\n\n\n\n<p>While Core details are crucial to helping shoppers make informed, efficient purchase decisions,&nbsp;<a href=\"https:\/\/syndigo.com\/syndication\/\">Enhanced Content<\/a>&nbsp;provides that something extra, enabling shoppers to engage even more and possibly consider products in ways they wouldn\u2019t have otherwise. Greater engagement of course leads to more time spent on the page and ultimately, more conversions. At Syndigo, we\u2019ve observed a lift of as much as 36% when shoppers are exposed to such high-quality content!<\/p>\n\n\n\n<p>Ultimately, Enhanced Content is about completing the story. Put yourself in the position of the shopper when viewing the product page: What else would you want to know? Enable Enhanced Content on your product pages to optimize the product\u2019s story accordingly, and to ensure the content helps answer any questions or address ideas the shopper might have when checking it out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"475\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-1.gif\" alt=\"\" class=\"wp-image-44932\" title=\"Menards Enhanced Content GIF\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-own-your-product-page-from-top-to-bottom\">Own Your Product Page from Top to Bottom<\/h4>\n\n\n\n<p>While Core content includes a specific set of product images, Enhanced Content offers additional creative assets\u2014typically in the form of rich media like videos, side-by-side comparisons and more. These \u201cglamour shots\u201d help take the product page beyond basic imagery and descriptors, showing off more in-depth elements of the product. Enhanced Content also includes features like image galleries, 360-spins and Engaging Hero images (interactive images that communicate additional features or benefits within the image). These tools can also be used for a retailer\u2019s private brand items.<\/p>\n\n\n\n<p>Traditional product page layouts display a product image with basic Core content at the top and in-line Enhanced Content to follow. However, with mobile shopping becoming more frequent, as much as 57% of consumer time is spent above the fold (I.e., on the first screen or swipe). This means it\u2019s more important than ever to engage shoppers at that first glance, and&nbsp;<a href=\"https:\/\/syndigo.com\/syndication\/\">Enhanced Content tools like Engaging Hero<\/a>&nbsp;are excellent ways to accomplish that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"821\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Macys-Enhanced-Content-1.png\" alt=\"\" class=\"wp-image-44933\" title=\"Macys Enhanced Content Ninja\"\/><\/figure>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tEnhanced Content 101: What Suppliers and Retailers Need to Know\t<\/div>\n\t<div class=\"description\">\n\t\t<p>AND WHY YOU SHOULD CARE, EVEN IF IT&#8217;S NOT YOUR THING.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/guides\/enhanced-content-101\/\">GET THE GUIDE<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leverage-consumer-interaction\">Leverage Consumer Interaction<\/h2>\n\n\n\n<p>A key theme of Enhanced Content is the interactive component. It allows shoppers to experience the products for themselves in a digital way\u2014directly on your website! Contextual Hotspots in particular boost this type of interaction.<\/p>\n\n\n\n<p>By creating interactive areas on an Engaging Hero image, these hotspots highlight essential product information visually on the corresponding part of the product image. Such interaction proves to entice shoppers to engage quicker and helps them learn the details they need to make a buying decision. With a lot of information packed in a small space, Contextual Hotspots can open up different windows that can contain more Enhanced Content, including rich media like the product videos and 360-spins mentioned before, as well as feature\/benefit captions and other informative elements that consumers can engage with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhanced Content is about completing the story. Put yourself in the position of the shopper when viewing a product page. Learn how to showcase your brands&#8217; content.<\/p>\n","protected":false},"author":1,"featured_media":44365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[40],"class_list":["post-3229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhanced Content: End-to-End Optimized eCommerce Strategy<\/title>\n<meta name=\"description\" content=\"Enhanced Content is about completing the story. 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