{"id":3258,"date":"2022-04-28T08:49:00","date_gmt":"2022-04-28T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/stylize-your-pdps-with-enhanced-content-for-beauty-brands\/"},"modified":"2024-05-13T17:49:08","modified_gmt":"2024-05-13T17:49:08","slug":"stylize-pdps-with-enhanced-content-for-beauty-brands","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/stylize-pdps-with-enhanced-content-for-beauty-brands\/","title":{"rendered":"Stylize Your PDPs with Enhanced Content for Beauty Brands"},"content":{"rendered":"\n<p>The beauty industry is a competitive one. Not only are there multiple facets\u2014make-up, hair care, skin products\u2014there\u2019s a large variety of types and sub-segments within each of those areas. Many sectors have a wide assortment of brands to choose from, but beauty products take that to another level.<\/p>\n\n\n\n<p>Add in the fact that so many people are shopping online today, and the quest for the perfect beauty product becomes even more daunting. So when you manage product content for a beauty brand, how do you ensure your products stand out amongst the competition on retailer websites? Fortunately, <a href=\"https:\/\/syndigo.com\/solutions\/\">Syndigo\u2019s Platform<\/a> has the tools to support you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-1-1024x362-1.png\" alt=\"\" class=\"wp-image-44700\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-drive-beauty-brand-sales-with-enhanced-content\"><strong>Drive beauty brand sales with Enhanced Content<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/syndigo.com\/syndication\/\">Syndigo\u2019s Enhanced Content<\/a> is the key to enabling those smart purchase decisions. With Engaging Hero images and In-Line Content, beauty brands are able to give shoppers those tools to unveil whether a product fits their needs along with products that can complement their desired look. Such rich media creates an immersive online product experience that consumers will love. And it shows\u2026as enhanced content, on average, <strong>increases conversion rates by 35% within the Beauty category!<\/strong><\/p>\n\n\n\n<p>Let\u2019s say your shopper wants to see a \u201cbefore and after\u201d hair care comparison, or view different shades side by side. Try to showcase your product shades within the same PDP and on different skin tones to show how your product will apply.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"363\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-3-1024x363-1.png\" alt=\"\" class=\"wp-image-44701\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-4-1024x314-1.png\" alt=\"\" class=\"wp-image-44702\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"302\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-5.png\" alt=\"\" class=\"wp-image-44703\"\/><\/figure>\n\n\n\n<p><strong>Offer a guided shopping experience via a product selection tool<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"489\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-Shade-Finder-Gif.gif\" alt=\"\" class=\"wp-image-44705\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beautifying-product-content-is-important\"><strong>Beautifying product content is important<\/strong><\/h2>\n\n\n\n<p>Your brand might sell eyeshadow, moisturizer, color-safe shampoo, styling tools, or all of the above\u2014regardless, those products need to shine on their product detail pages. With eCommerce being so relevant in today\u2019s world, building hands-off points of interaction with these products is pivotal.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>You can increase your conversions when product comparison tables are utilized for this purpose.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-6-1024x456-1.png\" alt=\"\" class=\"wp-image-44706\"\/><\/figure>\n\n\n\n<p>When a consumer is searching for a beauty product on a website, they need to have the tools at their disposal to narrow down their decision. It might be a particular shade or application the shopper is looking for, so when the PDP allows them to see those options for themselves, more informed purchases can be made and customer satisfaction skyrockets.<\/p>\n\n\n\n<p><strong>Show how to get \u201cthe look\u201d through best practice application for Skin Types &amp; Customer Profiles<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-17-1024x411-1.png\" alt=\"\" class=\"wp-image-44707\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-7-1024x407-1.png\" alt=\"\" class=\"wp-image-44708\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-9-1024x359-1.png\" alt=\"\" class=\"wp-image-44709\"\/><\/figure>\n\n\n\n<p>Moreover, conversions jump by 20% when consumers engage with an interactive tour of the beauty item. Simply submit your brand assets to Syndigo once and see the results speak for themselves! Once you submit, you can syndicate across retailer-optimized layouts and keep data accuracy in check. Help your online shoppers find the look they\u2019re seeking with Enhanced Content now.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"881\" height=\"598\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-18.png\" alt=\"\" class=\"wp-image-44710\"\/><\/figure>\n\n\n\n<p><strong>Videos are a great way to connect with shoppers by demonstrating the ease of application via influencer content<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"365\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-Influencer-Video-GIF.gif\" alt=\"\" class=\"wp-image-44712\"\/><\/figure>\n\n\n\n<p><strong>Showcase Cutting-Edge Technology &amp; its RESULTS!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"423\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/EC-Beauty-11.png\" alt=\"\" class=\"wp-image-44711\"\/><\/figure>\n\n\n\n<p><strong>Call-out what shoppers &amp; industry professionals are saying about you!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1017\" height=\"313\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-14.png\" alt=\"\" class=\"wp-image-44713\"\/><\/figure>\n\n\n\n<p><strong>Let shoppers know about the quality of your ingredients to showcase value and quality of your products<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Beauty-13.png\" alt=\"\" class=\"wp-image-44714\"\/><\/figure>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tStart leveraging Enhanced Content for your beauty products today!\t<\/div>\n\t<div class=\"description\">\n\t\t<p>We\u2019ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 1,000 sites and partnering with over 2,500 brands across 6 million+ PDPs, we deliver more than 4 billion shopper impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/syndication\/\">Enhanced Content<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The beauty industry is a competitive one. Not only are there multiple facets\u2014make-up, hair care, skin products\u2014there\u2019s a large variety of types and sub-segments within [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stylize Your PDPs with Enhanced Content for Beauty Brands<\/title>\n<meta name=\"description\" content=\"Showcase your beauty brand with Enhanced Content and stand out amongst the competition. 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