{"id":3260,"date":"2022-08-24T08:49:00","date_gmt":"2022-08-24T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/bringing-hardlines-experiences-online-with-enhanced-content\/"},"modified":"2024-03-07T09:06:22","modified_gmt":"2024-03-07T09:06:22","slug":"bringing-hardlines-enhanced-content-experiences-online","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/bringing-hardlines-enhanced-content-experiences-online\/","title":{"rendered":"Bringing Hardlines Experiences Online with Enhanced Content"},"content":{"rendered":"\n<p>Home improvement and DIY are areas people always seem to be working on. That makes the need for compelling hardlines product pages high, as consumers need to know exactly what they\u2019re getting when they buy a hardlines item.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines.png\" alt=\"\" class=\"wp-image-44747\"\/><\/figure>\n\n\n\n<p>Of course, the assortment options are widespread. Many consumers will begin searching for the right product only to be overwhelmed by the choices, which leads to uncertainty around the best purchase decision. Points of interaction on a product page are key to overcoming those challenges, as today\u2019s shoppers need product content that is designed to build engagement and fully inform them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-use-product-applications\"><strong>In-Use Product Applications<\/strong><\/h2>\n\n\n<div class=\"image-slider\" >\n\t<div class=\"image-slider-div\">\n\t\t\t\t\t\t<div class=\"single-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"337\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/EC-Hardlines-5.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"single-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1332\" height=\"377\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/EC-Hardlines-6.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"single-image\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1137\" height=\"380\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/EC-Hardlines-13.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<div class=\"pager-div\">\n\t\t<div class=\"pager\">\n\t\t\t<div class=\"pages\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>An immersive hardlines experience\u2014online<\/strong><br>Whether it\u2019s a power tool, an appliance, or gardening equipment, the hardlines category is regularly sought after, and compelling online experiences only help drive those sales. With Enhanced Content, consumers are given a stellar shopping experience that gets them closer and closer to the feel of an in-store one.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>34% average cart lift for Hardlines with Enhanced Content present<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>So what are those features of Enhanced Content that boost time spent on the page (and sales)? Compelling In-Line Content and the Engaging Hero, for instance, draw people to the most important parts of the product.<\/p>\n\n\n\n<p><strong>Installation &amp; Measurement Guides<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"413\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-Installation-Gif.gif\" alt=\"\" class=\"wp-image-44749\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"487\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-9.png\" alt=\"\" class=\"wp-image-44750\"\/><\/figure>\n\n\n\n<p>Whatever you prefer to highlight for your hardlines brand can be the focus by using these Enhanced Content elements. Moreover, explore the application of demonstration videos, lifestyle images, comparison charts, and other rich, interactive content.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>20% increase in conversions when engaging with image carousel or product tour<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center\"><strong>INTERACTIVE TOUR<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"431\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-Tour-Gif.gif\" alt=\"\" class=\"wp-image-44751\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>IMAGE GALLERY<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"484\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-16-1024x484-1.png\" alt=\"\" class=\"wp-image-44752\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-powering-up-ordinary-product-content\"><strong>Powering up ordinary product content<\/strong><\/h2>\n\n\n\n<p>For hardlines brands that want to start maximizing this unique content for better shopping experiences, the next step is simple. All you need to do is submit your brand assets once to the Syndigo platform.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>38% increase in conversions when engaging with 360 Tours<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"467\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-4.png\" alt=\"\" class=\"wp-image-44753\"\/><\/figure>\n\n\n\n<p>From there, we can empower you to easily syndicate them across your recipient network in retailer-optimized layouts. Not only can you rest assured your data will remain accurate and complete wherever it goes, you will see higher add-to-cart lifts and improved customer satisfaction.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>46% increase in conversions when engaging with the document gallery<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"223\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-3-1024x223-1.png\" alt=\"\" class=\"wp-image-44754\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-highlight-your-strengths-and-differentiators\">Highlight your strengths and differentiators<\/h2>\n\n\n\n<p class=\"has-text-align-center\"><strong>Comparison Charts<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"432\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-11.png\" alt=\"\" class=\"wp-image-44755\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><br><strong>Tech compatibility &amp; connectivity<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"369\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-14-1024x369-1.png\" alt=\"\" class=\"wp-image-44756\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Product Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-8-1024x407-1.png\" alt=\"\" class=\"wp-image-44757\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/EC-Hardlines-7-1024x459-1.png\" alt=\"\" class=\"wp-image-44758\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Consumers need to know exactly what they\u2019re getting when they buy a hardlines item. Product page details are key to delivering content designed to fully inform shoppers.<\/p>\n","protected":false},"author":1,"featured_media":43629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bringing Hardlines Experiences Online with Enhanced Content<\/title>\n<meta name=\"description\" content=\"Consumers need to know exactly what they\u2019re getting when they buy a hardlines item. 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