{"id":3265,"date":"2021-09-13T16:31:00","date_gmt":"2021-09-13T16:31:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/vendorscor-the-retailers-solution-to-improving-content-health-at-scale\/"},"modified":"2024-01-20T12:00:17","modified_gmt":"2024-01-20T12:00:17","slug":"vendorscor-retail-solution-to-improve-content-health","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/","title":{"rendered":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale"},"content":{"rendered":"\n<p>Between vendor onboarding, operations, and selling (all covered in our blueprint for how to win in retail), retailers are kept quite busy. And the more successful they get, the heavier those responsibilities become.<\/p>\n\n\n\n<p>A significant part of maintaining that success is ensuring the content on your website is healthy. Of course, content health translates to a number of things: completeness being one of them. But how can a retailer realistically keep track of which of the tens of thousands of product detail pages are incomplete or simply need quality improvements?<\/p>\n\n\n\n<p>To help retailers with this enormous undertaking, Syndigo created VendorSCOR, a retailer-specific solution that enables effective monitoring and measuring of content health across an entire website.<\/p>\n\n\n\t<a href=\"https:\/\/player.vimeo.com\/video\/889287427\" \t\tclass=\"video-block shadowed-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/09\/score-card-1024x576.webp\" class=\"video-img\" alt=\"VendorSCOR\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287427\" \t\tclass=\"video-block shadowed-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/09\/score-card-1024x576.webp\" class=\"video-img\" alt=\"VendorSCOR\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287427\" \t\tclass=\"video-block shadowed-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/09\/score-card-1024x576.webp\" class=\"video-img\" alt=\"VendorSCOR\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287427\" \t\tclass=\"video-block shadowed-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/09\/score-card-1024x576.webp\" class=\"video-img\" alt=\"VendorSCOR\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-here-are-the-four-key-actions-that-vendorscor-delivers\">Here are the four key actions that VendorSCOR delivers:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-monitoring\">1) Monitoring<\/h3>\n\n\n\n<p>The first step to identifying content improvement opportunities is completing an audit of existing PDPs. By scouring the current status of all these product pages, Syndigo can spot areas of incompleteness or poor quality. For the retailer, this means simplified content monitoring through the delivery of reports that explain such content gaps. Ultimately, these get translated into customized Vendor Scorecards that communicate a retailer\u2019s unique requirements to the brands, as well as specific ways to better the page\u2019s content. Bottom line: This is the entry to aligning on overall content integrity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-measuring\">2) Measuring<\/h3>\n\n\n\n<p>After the monitoring comes the assessment. To offer actionable insights to brands, retailers need to have the data on what\u2019s converting\/engaging shoppers on a PDP and what\u2019s not. Without that information, who\u2019s to say what\u2019s incomplete or ineffective?<\/p>\n\n\n\n<p>Suppliers should care about these proof points just as much as retailers do because it plays into their brand content integrity. When a supplier receives a Vendor Scorecard with these analyses, they have the data they need to start optimizing their product pages. Especially with today\u2019s fast-paced eCommerce world, there\u2019s no time to waste when sales are at stake (a reality both brands and retailers have to face).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-prioritizing\">3) Prioritizing<\/h3>\n\n\n\n<p>The combination of monitoring and measuring brings tools for prioritization. It\u2019s at this point in the VendorSCOR journey that suppliers know what to focus on in order to publish higher-quality content.<\/p>\n\n\n\n<p>From adding more product details to providing clearer visuals, content completeness accelerates when retailers are able to give these valuable insights to their vendor communities. Delivering a customized set of prescriptive content integrity scores that empower vendors to fill gaps and address errors against a retailer\u2019s unique standards is pivotal in eCommerce success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-engaging\">4) Engaging<\/h3>\n\n\n\n<p>Finally, this culminates in engaging the brand network\u2014something that helps retailers stand apart from their competition. The results of boosting content integrity are really shared goals between retailers and their brands. Both care about PDP engagement, strong sales, and loyal, returning consumers.<\/p>\n\n\n\n<p>For retailers, it\u2019s also largely about understanding what\u2019s working on their website. When they can easily assess vendor progress on a recurring basis, they get a better view into how their shopper experiences stack up against others. Engaging and equipping brands with the powerful knowledge to make meaningful improvements helps this end goal as well.<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\t\t<\/div>\n\t<div class=\"description\">\n\t\t<p>Start evaluating\u2014and improving\u2014content health at scale. Your supplier community will have clear information on what\u2019s lacking on their PDPs and what\u2019s needed to make improvements. Take comfort as a retailer that no extra IT lift will be required on your part and your speed to value will drastically increase by putting this solution to use.<\/p>\n<p>With VendorSCOR, suppliers seamlessly join you in the race to win in retail.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/analytics\/\">Get Started With VendorSCOR<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR, a solution that enables effective monitoring and measuring of content health.<\/p>\n","protected":false},"author":1,"featured_media":2701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[40],"class_list":["post-3265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>VendorSCOR: The Retailer\u2019s Solution to Improving Content Health<\/title>\n<meta name=\"description\" content=\"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health\" \/>\n<meta property=\"og:description\" content=\"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-13T16:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-20T12:00:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Syndigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syndigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\"},\"author\":{\"name\":\"Syndigo\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340\"},\"headline\":\"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale\",\"datePublished\":\"2021-09-13T16:31:00+00:00\",\"dateModified\":\"2024-01-20T12:00:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\"},\"wordCount\":532,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg\",\"keywords\":[\"Retail\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\",\"url\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\",\"name\":\"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg\",\"datePublished\":\"2021-09-13T16:31:00+00:00\",\"dateModified\":\"2024-01-20T12:00:17+00:00\",\"description\":\"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.\",\"breadcrumb\":{\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg\",\"width\":1200,\"height\":628,\"caption\":\"VendorSCOR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/syndigo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/syndigo.com\/de\/#website\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/syndigo.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/syndigo.com\/de\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\/\/syndigo.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/syndigoLLC\",\"https:\/\/x.com\/syndigoLLC\",\"https:\/\/www.linkedin.com\/company\/syndigo\",\"https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340\",\"name\":\"Syndigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Syndigo\"},\"description\":\"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.\",\"sameAs\":[\"https:\/\/syndigo.com\"],\"url\":\"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health","description":"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale","og_description":"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.","og_url":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2021-09-13T16:31:00+00:00","article_modified_time":"2024-01-20T12:00:17+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg","type":"image\/jpeg"}],"author":"Syndigo","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Syndigo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/"},"author":{"name":"Syndigo","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340"},"headline":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale","datePublished":"2021-09-13T16:31:00+00:00","dateModified":"2024-01-20T12:00:17+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/"},"wordCount":532,"commentCount":0,"publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg","keywords":["Retail"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/","url":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/","name":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health","isPartOf":{"@id":"https:\/\/syndigo.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg","datePublished":"2021-09-13T16:31:00+00:00","dateModified":"2024-01-20T12:00:17+00:00","description":"Between vendor onboarding, operations, and selling, retailers are kept quite busy. To help retailers, Syndigo created VendorSCOR.","breadcrumb":{"@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi.jpg","width":1200,"height":628,"caption":"VendorSCOR"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/de\/blog\/vendorscor-retail-solution-to-improve-content-health\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"VendorSCOR: The Retailer\u2019s Solution to Improving Content Health at Scale"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/de\/#website","url":"https:\/\/syndigo.com\/de\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/de\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/de\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340","name":"Syndigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Syndigo"},"description":"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.","sameAs":["https:\/\/syndigo.com"],"url":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"}]}},"author_meta":{"display_name":"Syndigo","author_link":"https:\/\/syndigo.com\/de\/author\/admin-aghoshx\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Comment-augmenter-ses-ventes-grace-au-Contenu-Enrichi-300x157.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/syndigo.com\/de\/category\/blog\/\" class=\"advgb-post-tax-term\">Retail<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Retail<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on September 13, 2021","modified":"Updated on January 20, 2024"},"absolute_dates_time":{"created":"Posted on September 13, 2021 4:31 pm","modified":"Updated on January 20, 2024 12:00 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/comments?post=3265"}],"version-history":[{"count":0,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/posts\/3265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media\/2701"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/media?parent=3265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/categories?post=3265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/de\/wp-json\/wp\/v2\/tags?post=3265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}