{"id":3288,"date":"2022-01-04T08:49:00","date_gmt":"2022-01-04T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/optimize-step-5-to-close-the-loop\/"},"modified":"2025-01-21T08:55:41","modified_gmt":"2025-01-21T13:55:41","slug":"optimize-step-5-to-close-the-loop","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/optimize-step-5-to-close-the-loop\/","title":{"rendered":"Optimize: Step 5 to Close the Loop"},"content":{"rendered":"\n

Research shows that 58% of U.S. retail sales will be digitally influenced by 2023.1<\/sup> So, if you aren’t analyzing the impact of your digital shelf as part of your commerce strategy, it’s time to start.<\/p>\n\n\n\n

To finish out our series on closing the loop in commerce, let’s look at the final step \u2014 Optimize <\/em>\u2014 and how to ensure your product content checks the right boxes to win on the digital shelf.<\/p>\n\n\n\n

Optimize Your Digital Shelf<\/strong><\/h2>\n\n\n\n
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In Step 4 of Syndigo’s Growth Loop, we talked about Engage<\/em><\/a> and how delivering the right content in the right location on the product page helps you engage your customer. Now, let’s look at the bigger picture: How to optimize your content through digital shelf analytics (DSA).<\/p>\n\n\n\n

(Get an introduction to the Growth Loop <\/em>here<\/em><\/a>)<\/em><\/p>\n\n\n\n

Gartner identified the importance of DSA in the retail product content life cycle in their report on scaling digital commerce:<\/p>\n\n\n\n

“Brands and manufacturers need to analyze the quality of product content, ensure it matches the content they maintain internally, and continually optimize the content over time to effectively sell products online and increase revenue. This process is achieved through digital shelf analytics.” 2<\/sup><\/p>\n\n\n\n

Essentially, DSA is like the ‘check engine’ light for your products. This data tells you when something is not working well or an important piece of product data is missing. Responding to these reports can make all the difference to your bottom line.<\/p>\n\n\n\n

What Content Needs To Be Optimized?<\/strong><\/h3>\n\n\n\n

Digital commerce is ever evolving. Markets and customer expectations change \u2014 and retailers implement new data requirements on a weekly basis. Without real-time monitoring, you can’t keep up.<\/p>\n\n\n\n

Types of monitoring include tracking competitor pricing, performance metrics, out of stocks, your share of the digital shelf, and more to make content adjustments (and boost conversion rates). By acting on this active content, you Optimize <\/em>your performance.<\/p>\n\n\n\n

Digital Shelf Analytics is one of four areas of reporting that can help you to create an end-to-end approach to optimization \u2014 all made possible through Syndigo’s platform<\/a> Here is the complete list. <\/strong><\/p>\n\n\n\n

1. Digital Shelf Analytics<\/strong><\/h4>\n\n\n\n

DSA gives you real-time product performance stats, helps you see how you compare to your competition, and shows you what customers are saying about your product.<\/p>\n\n\n\n

Syndigo helps you take action with these reports:<\/p>\n\n\n\n