{"id":3299,"date":"2022-04-24T08:49:00","date_gmt":"2022-04-24T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/how-pim-and-mdm-boost-ecommerce-kpis\/"},"modified":"2023-08-08T05:24:26","modified_gmt":"2023-08-08T05:24:26","slug":"how-pim-and-mdm-boost-ecommerce-kpis","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/how-pim-and-mdm-boost-ecommerce-kpis\/","title":{"rendered":"How PIM and MDM Boost eCommerce KPIs"},"content":{"rendered":"\n

By Ben Rund, Syndigo VP Alliances, EMEA<\/em><\/span><\/strong><\/p>\n\n\n\n

There is one thing companies who subscribe to eCommerce solutions often do not see. Not only do they miss crucial business opportunities, but also eCommerce sales are impossible without it:<\/p>\n\n\n\n

Without correct, complete, and current data, eCommerce sales are not possible.<\/strong><\/p>\n\n\n\n

Selling fashion, or electronics\u2014or any product for that matter\u2014is not as simple behind the scenes as it may seem on a product page. And it is often the large datasets, like MDM<\/a> and PIM<\/a>, coordinated across departments, items and vendors that make it all work. These following examples are just a few of many that we have noted, and they show that the need for data to drive this market is bigger than you may realize, and how having good data can drive digital commerce success in the future.<\/p>\n\n\n\n

Shop the Look <\/strong><\/h2>\n\n\n\n

Online pure play marketplace, Zalando is an important influencer in the purchasing process of a fashion shopper in scores of European markets. To provide an amazing shopping experience on their platform, they launched their Shop the Look<\/em> offering in 2015 for the first time.<\/p>\n\n\n\n

With Shop the Look, <\/em>customers could combine items to order complete, coordinated outfits, rather than single items, or discover other looks that feature their favorite items of clothing.<\/p>\n\n\n\n

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Source: Zalando<\/figcaption><\/figure>\n\n\n\n

The above product page is just five articles of clothing, with three additional suggestions. But if you feature over 20 million products from over 1,000 suppliers, the challenge gets complex. You have to arrange and consolidate different color schemes, patterns, size charts, fabrics, styles and other important details to one common standard to enable these bundles to be shown. And it needs to be done in real-time, as the shopper browses.<\/p>\n\n\n\n

Let\u2019s consider a completely different industry, with even more complex dependencies such as the automotive aftermarket<\/a>, (think of windshield wiper blades, bulbs, gaskets, engine parts and every other spare part that must match a brand, model, series, etc.) building materials and construction (think of all large and small things needed to build a roof), or others.<\/p>\n\n\n\n

The point is, the massive amounts of data needed to be presented for shoppers (or B2B customers) must be accurately described, categorized, and connected to each other in ways that are meaningful to the customer. And it is PIM and MDM systems that make it happen.<\/p>\n\n\n\n

The Three Important eCommerce KPIs <\/strong><\/h2>\n\n\n\n

In an extensive survey that I conducted in collaboration with a local university, we polled 400 retailers and manufacturers in leading roles across 14 countries, to understand key business metrics before and after implementing a PIM\/MDM solution. The study delivered more than 30 pages of measurable results, divided into three main areas: revenue growth, cost savings and operational efficiency. While the press release summarizes the key findings or KPIs of the research<\/a>, The most compelling outcomes were:<\/p>\n\n\n\n