{"id":3312,"date":"2022-07-25T08:49:00","date_gmt":"2022-07-25T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/how-to-take-the-lead-on-product-content-syndication-in-a-real-time-economy\/"},"modified":"2024-01-21T10:40:17","modified_gmt":"2024-01-21T10:40:17","slug":"how-to-take-the-lead-on-product-content-syndication-in-a-real-time-economy","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/how-to-take-the-lead-on-product-content-syndication-in-a-real-time-economy\/","title":{"rendered":"How to Take the Lead on Product Content Syndication in a Real-Time Economy"},"content":{"rendered":"\n

The world of eCommerce is constantly shifting, presenting a perpetual challenge for brands and retailers to try and keep up. But what if you could change your position from being a follower in digital commerce to a leader?<\/p>\n\n\n\n

For dynamic businesses that would rather be the disruptor than the disrupted, the Syndigo team recently hosted The Evolution of the Real-Time Economy and Syndication: A Leadership Approach<\/em><\/strong><\/a>, a webinar focused on innovating and getting ahead.<\/p>\n\n\n\n

The session was packed with insights, ideas and inspiration for solving some of the most common and pressing challenges faced when competing in a fast-paced, cutthroat online marketplace. If you missed the webinar, it\u2019s not too late to watch a recording on demand\u2014or catch up with this recap.<\/p>\n\n\n

\n\t
\n\t\tWebinar: The Evolution of the Real-Time Economy and Syndication: A Leadership Approach\t<\/div>\n\t
\n\t\t\t<\/div>\n\t\t\t
\n\t\t\tWATCH IT NOW<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n

The State of eCommerce<\/strong><\/h2>\n\n\n\n

The state of modern commerce online can broadly be described by the tension between two forces.<\/p>\n\n\n\n

On one side, there are consumers who are increasingly picky and demanding about their online experiences and how they spend their money. They want a seamless UX, quick responses, personalized treatment, and complete information. The bar has been raised high, and customers will quickly bring their wallets elsewhere if expectations aren\u2019t met.<\/p>\n\n\n\n

On the other side, there are brands and retailers wrestling with the massive logistical challenges of meeting those expectations. The sheer amount of information, tools, systems, stakeholders and operations that all historically needed to align just to get bit of product content live is staggering\u2014and the result is often slow processes, bad data and unsatisfied customers.<\/p>\n\n\n\n

Syndigo CMO Paul Salay explained the challenges of working with this system using a (highly simplified) visualization.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cAll of our clients, when you go back and rewind the clock, had many providers, along your workflows to create content.\u201d Paul explained. \u201cYou manage that content for your internal purposes, as well as your external purposes, which then you had a syndicate that content to multiple retailers who had different requirements, who wanted to receive things differently. And then once you did that, you still had to use another provider to analyze it: Did it show up? What were the trends? How am I doing? So when you put it all together, it adds a lot of complexity because when you start moving data from system to system you\u2019re bound to have multiple problems in that.\u201d<\/p>\n\n\n\n

The Real Costs of Bad Data<\/h2>\n\n\n\n

This slow, convoluted process results in incomplete, incorrect, and outdated data at a time when consumers expect on demand convenience and accuracy. That results in real, tangible impact on your bottom line.<\/p>\n\n\n\n

Watch this clip to learn more about the costs of bad data from Paul Salay.<\/strong><\/p>\n\n\n\t\n\t\t\"Data\"\t\t

\n\t\t\t\"Play\"\n\t\t<\/div>\n\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t<\/a>\n\t\t\n\t\t\"Data\"\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t<\/a>\n\t\t\n\t\t\"Data\"\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t<\/a>\n\t\t\n\t\t\"Data\"\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t\t
\n\t\t\t\"Play\"\n\t\t<\/div>\n\t<\/a>\n\t\n\n\n

The Evolution of Product Content Syndication<\/strong><\/h2>\n\n\n\n

Fortunately, innovations in the world of eCommerce are streamlining once-convoluted systems and breaking down the barriers to meeting customer expectations across the digital ecosystem. Combining a one-stop platform with an unmatched two-sided network of brands and retailers, Syndigo makes it easy to syndicate the right product content<\/a> to the right place at the right time.<\/p>\n\n\n

\n\t
\n\t\tDiscover the History of Syndication (And Its Future)\t<\/div>\n\t
\n\t\t\t<\/div>\n\t\t\t
\n\t\t\tRead more<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n

Some of the trends highlighted in this evolution included the ability to:<\/p>\n\n\n\n