{"id":3574,"date":"2023-04-05T12:13:00","date_gmt":"2023-04-05T12:13:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/cub-2\/"},"modified":"2025-04-25T03:17:19","modified_gmt":"2025-04-25T07:17:19","slug":"weber","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/success-stories\/weber\/","title":{"rendered":"Weber Adds Irresistible Sizzle to the Customer Experience with Content"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-weber-adds-irresistible-sizzle-to-the-customer-experience-with-content\">Weber Adds Irresistible Sizzle to the Customer Experience with Content<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"450\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/09\/Weber-Syndigo.png\" alt=\"Weber\" class=\"wp-image-47859\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Weber, one of the world\u2019s leading providers of quality grills and unforgettable cooking experiences, is serving up an appetizing recipe of prime product content for its customers that is delivering sizzling results. Paired with precision content Syndication, the brand is ensuring no shopper misses the opportunity to head home with a new Weber grill. In partnering with Syndigo, the manufacturer has:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li>Improved operational efficiencies and reduced time spent publishing content by 20%<\/li>\n\n\n\n<li>Made its products\u2014including big-ticket items\u2014as shoppable online as in store, increasing add-to-cart rates by 25%<\/li>\n\n\n\n<li>Established a powerful brand presence that persists across a diverse range of categories and products<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"684\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Weber-Syndigo-Enhanced-Content.png\" alt=\"Customer Experience\" class=\"wp-image-3576\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Founded over 70 years ago, Weber has evolved into a household name with revenues topping $1.6 billion. Today the brand brings unmatched experiences to millions of current and aspiring grillmasters across 78 countries. With a broad portfolio and wide market presence, the Weber team is responsible for managing around 400 active SKUs at 30 retailers and marketplaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-lean-mean-content-machine\"><strong>A Lean, Mean Content Machine<\/strong><\/h3>\n\n\n\n<p>A broad catalogue with constant new additions means a lot of work creating, managing and updating product information and assets. \u201cIn the last year when we\u2019ve brought on new retailers, it saved about 20% of my day-to-day time, which is huge because then we can really prioritize quality over quantity.\u201d<\/p>\n\n\n\n<p>Previously, Weber struggled to keep up with the myriad demands of different retailers and manually sending updated content. Now, Syndigo\u2019s intuitive UI and seamless integrations empower the Weber team to operate as lean as a sirloin tip side steak.<\/p>\n\n\n\n<p>\u201cTalking about our limited bandwidth, our lean staff, we were churning through and burning a lot of internal calories on dissemination of content,\u201d explained Kyle Schlegel, Weber\u2019s VP of Marketing. \u201cIn working with Syndigo, now we can focus on optimization of content so we can think differently about what is it that we need to create. That\u2019s really great because we can kind of use the bandwidth and use the calories on the more logistical nature of getting content in front of consumers at every single retailer.\u201d<\/p>\n\n\n\n<p>A streamlined process and single point of access for their retail sellers makes Weber able to do more with less, improving efficiency and&nbsp;<strong>cutting time used sending content to stores by 20%<\/strong>. That translates to less effort spent marinating on repetitive, menial work and more time invested in strategy, creativity and quality.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/889287148\" \t\tclass=\"video-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"479\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-customer.webp\" class=\"video-img\" alt=\"syndigo customer\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287148\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"479\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-customer.webp\" class=\"video-img\" alt=\"syndigo customer\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287148\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"479\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-customer.webp\" class=\"video-img\" alt=\"syndigo customer\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287148\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"479\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-customer.webp\" class=\"video-img\" alt=\"syndigo customer\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cooking-up-a-mouthwatering-cross-channel-experience\">Cooking up a Mouthwatering Cross-Channel Experience<\/h3>\n\n\n\n<p>Digital commerce has exploded in most categories in recent years. But big, relatively pricey items have lagged behind in eCommerce: hardlines like large electronics, appliances, and durable manufactured goods like grills.<\/p>\n\n\n\n<p>This trend is shifting\u2014<a href=\"https:\/\/www.bain.com\/insights\/consumers-move-online-to-buy-appliances-snap-chart\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>26% of global consumers report more willingness to buy appliances online<\/strong><\/a>&nbsp;than before the pandemic, for instance. But the adaptation has been slow and Weber is faced with a tremendous challenge in persuading shoppers to feel comfortable buying online, especially for big-ticket items.<\/p>\n\n\n\n<p>Consumers are cautious about making big purchases before getting the opportunity to examine them in person. Before making a major investment they want to feel confident the product will fit their needs; for instance, ensuring that a grill is the right size to comfortably fit on a deck or sturdy enough to withstand local weather conditions.<\/p>\n\n\n\n<p>By providing an abundance of quality, up-to-date product data and comprehensive supporting assets, Weber is steadily bucking the trend and equipping shoppers with everything they need to make purchases as fearlessly online as they would in store.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Product-Content-1024x770.png\" alt=\"Weber\" class=\"wp-image-3581\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Product-360.gif\" alt=\"\" class=\"wp-image-3582\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThe grilling industry has changed a ton just on customer behavior,\u201d Schlegel says. \u201cThe main thing that changed is the continued blurring of the offline and online shopping experience. It used to be black and white. You either shopped in store or shopped online and consumers are now interchangeably using those environments and so. It\u2019s incumbent upon marketers to integrate that experience. It\u2019s not an in-store experience or an online experience. It\u2019s both and those need to connect for the consumer.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/889287136\" \t\tclass=\"video-block green video_file\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-ecommerce-1024x576.webp\" class=\"video-img\" alt=\"syndigo ecommerce\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287136\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-ecommerce-1024x576.webp\" class=\"video-img\" alt=\"syndigo ecommerce\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287136\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-ecommerce-1024x576.webp\" class=\"video-img\" alt=\"syndigo ecommerce\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287136\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-ecommerce-1024x576.webp\" class=\"video-img\" alt=\"syndigo ecommerce\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In addition to flawless execution on essential core product information and contents, Weber turns up the heat even further with Enhanced Content: enriched experiences built into product pages on retailer sites. Enabled by Syndigo, Enhanced Content can include vivid lifestyle images, interactive product tours, videos, 360\u00b0 views, and more. This capability is driving big results;&nbsp;<strong>Weber PDPs with Enhanced Content see a 25% increase in add-to-cart rate<\/strong>&nbsp;at high-profile retail sites like Lowes.com.<\/p>\n\n\n\n<p>\u201cWe\u2019ve gotten a lot more tools and insights on everything that we\u2019re putting out there,\u201d notes Digital Content Specialist Courtney Cheevers. \u201cThings like hotspots, things like product tours, new carousels, below the fold experiences, videos\u2026it just makes the whole experience of buying something online that much more reassuring, and you feel confident you\u2019re getting the product you want.\u201d<\/p>\n\n\n\n<p>Weber uses this capability to great effect. For example, it makes excellent use of Enhanced Content to show off the benefits and differentiations of its newest innovation: the Lumin Electric Grill.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Product-description-1024x403.png\" alt=\"Product Information\" class=\"wp-image-3597\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Critically, Enhanced Content helps Weber steer the story away from a simple list of features and express how its products benefit customers. It shows them how they\u2019ll feel, what their lives will be like. \u201cOur industry tends to be very feature-focused,\u201d says Schlegel. \u201cWe want to get above that fray a little bit and talk about what\u2019s in it for them; not who we are, but what they need. Features are not benefits, so how do we focus on what\u2019s really in it for the consumer?\u201d<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t<div class=\"syn-customer-content  empty-author-image \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>\u201cIt just makes the whole experience of buying something online that much more reassuring, and you feel like you\u2019re get your confident getting the product you want\u201d<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\"><\/div>\n\t\t<div class=\"syn-author-designation\"><\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bringing-a-broad-catalogue-under-one-brand-umbrella\">Bringing a Broad Catalogue Under One Brand Umbrella<\/h3>\n\n\n\n<p>Weber is unique in its industry in that it has products in every category across grills, smokers, griddles, electric grills, accessories and more. That means it has a solution for every customer and need\u2014but it also presents challenges in branding and scaling.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/889287160\" \t\tclass=\"video-block green video_file\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/weber-1024x576.webp\" class=\"video-img\" alt=\"weber\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287160\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/weber-1024x576.webp\" class=\"video-img\" alt=\"weber\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287160\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/weber-1024x576.webp\" class=\"video-img\" alt=\"weber\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889287160\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/weber-1024x576.webp\" class=\"video-img\" alt=\"weber\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Managing a broad product portfolio is a lot like preparing for a big cook-out, preparing burgers, brats, chicken breasts and veggie skewers all at once. They each get special attention and their own place on the grill, but all need to keep that same satisfying signature grilled flavor.<\/p>\n\n\n\n<p>In the same way, Weber\u2019s products each need a particular framing and presentation for specific audiences\u2014but all the messaging, assets and perspective must always be unmistakably \u2018Weber\u2019.<\/p>\n\n\n\n<p>Consistent product content is one critical way marketers can enforce a consistent voice and preserve a strong brand across a variety of channels and products\u2014whether it\u2019s a grill or a cookbook.<\/p>\n\n\n\n<p>\u201cEverybody\u2019s parents probably either as heard of Weber or owned Weber,\u201d Cheevers says. \u201cSo now in our generation it\u2019s the first thing we reach for. We want to really capture that in our content and make sure that we are showing up in a very quality format. We want to look professional, we want to have consistency across the web, anywhere you\u2019re shopping. We want to make sure that you know our brand, whether you\u2019re shopping for something small at Target or shopping for something huge at Lowe\u2019s.\u201d<\/p>\n\n\n\n<p>But it\u2019s not enough to just produce consistent product content. That content also has to arrive and at and appear uniformly across many different outlets: in various retail stores, eCommerce sites, marketing materials and more.<\/p>\n\n\n\n<p>The Weber team uses Syndigo\u2019s best-in-class syndication solutions to ensure its products get represented in the best possible light across the world\u2019s largest retail network at 1750+ stores and marketplaces. By automatically getting the product data and content delivered in the right format for each specific recipient, they can be confident items and supporting content appear consistently across channels and outlets.<\/p>\n\n\n\n<p>The one-stop-shop nature of the platform lets them easily share the latest data, descriptions, images and rich content to critical recipients like Target or Lowe\u2019s.<\/p>\n\n\n\n<p>\u201cSyndication is incredibly important to us,\u201d said Schlegel. \u201cWe don\u2019t have the bandwidth to individually drive content engagement and content updates across every single retailer. The one stop shop nature Syndigo is a huge help for us. Looking at the retailer coverage, Syndigo has really met our top retailers and you guys continue to expand. That\u2019s really important to us as we continue to expand our own business and our retail footprint.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Weber-Syndigo-1-1024x330.png\" alt=\"weber\" class=\"wp-image-3605\"\/><\/figure>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Weber, one of the world\u2019s leading providers of quality grills and unforgettable cooking experiences, is serving up an appetizing recipe of prime product content for its customers that is delivering sizzling results. 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