{"id":51605,"date":"2023-10-05T07:32:00","date_gmt":"2023-10-05T07:32:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/biocoop-2\/"},"modified":"2025-04-25T03:38:24","modified_gmt":"2025-04-25T07:38:24","slug":"now","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/success-stories\/now\/","title":{"rendered":"NOW Earns an Immediate Win in Product Content Performance"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">SUCCESS STORY<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-now-earns-an-immediate-win-in-product-content-performance\">NOW Earns an Immediate Win in Product Content Performance<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"1130\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Syndigo-Platform.webp\" alt=\"Nowfoods\" class=\"wp-image-51699\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group events-landing-sec-2  has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>When you make and sell products for health-conscious consumers, every detail matters. That\u2019s why NOW, a leading provider of natural foods, supplements and vitamins, keeps a focus on putting the most comprehensive, quality product information possible.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Previously, the CPG brand relied on a data management and delivery solution that was inadequate for NOW\u2019s ambitious and competitive plans for its product content. But upon partnering with Syndigo, it has been able to unleash the full potential of its product data and assets, achieving remarkable results:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li>Successfully transferred six years of product content to a new <strong>user-friendly data management system<\/strong><\/li>\n\n\n\n<li>Easily found optimized connections to its most important retail recipients and quickly began sending them custom product content<\/li>\n\n\n\n<li><strong>Saved hundreds of hours per year<\/strong> spent on manual data management, uploading and delivery tasks<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Nowfoods-1024x702.webp\" alt=\"Product Content\" class=\"wp-image-51700\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>NOW offers the most comprehensive selection in the natural products industry, with over 1,400 items in dietary supplements, sports nutrition, clean health &amp; beauty formulas, essential oils, organic and non-GMO foods, pet health and more.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t\t<div class=\"syn-customer-image\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"954\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/Patrick-Larson-1024x954.png\" class=\"testimonial-customer-image\" alt=\"Patrick Larson\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-customer-content \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img decoding=\"async\" width=\"167\" height=\"51\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/NowFoods.svg\" class=\"testimonial-customer-logo\" alt=\"NowFoods\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>We have greater confidence in the data, expertise, and Syndigo&#8217;s future plans compared to our previous provider. Recognizing the appropriate investments, we are more assured about our long-term growth potential with them.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Patrick Larson <\/div>\n\t\t<div class=\"syn-author-designation\">Digital Retail Marketing Content Specialist<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-adapting-to-a-new-e-commerce-reality-one-retailer-at-a-time\">Adapting to a New E-Commerce Reality, One Retailer At a Time<\/h2>\n\n\n\n<p>NOW operates in highly saturated and competitive verticals across a long list of retailers and e-commerce stores. In order to make its products stand out, it needs to take full advantage of their unique features and fully express what they can offer to shoppers, which means tailoring information, positioning and creative for a digital environment.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t\t<div class=\"syn-customer-image\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"954\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/Patrick-Larson-1024x954.png\" class=\"testimonial-customer-image\" alt=\"Patrick Larson\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-customer-content \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img decoding=\"async\" width=\"167\" height=\"51\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/NowFoods.svg\" class=\"testimonial-customer-logo\" alt=\"NowFoods\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>I think as manufacturers get more experience within the e-commerce realm, we definitely see creation of e-commerce specific marketing within the field where we might not have seen that even a year or two years ago.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Patrick Larson <\/div>\n\t\t<div class=\"syn-author-designation\">Digital Retail Marketing Content Specialist<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Customizing product content for e-commerce was just the start for NOW. As e-commerce has evolved and matured, leaders at the brand determined a need to shift their product content strategy for a new reality, adjusting their messaging and content not just for online commerce but even customizing it for each particular endpoint.<\/p>\n\n\n\n<p><strong><em>\u201cWhen I began the role, our main goal was to maintain content and just make sure that our content was distributed across all retailers,\u201d<\/em><\/strong> said Larson. \u201cNow we&#8217;re moving into how do we optimize that content for the e-commerce space and even more specifically, per retailer, how do we improve that content?\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/903604021\" \t\tclass=\"video-block green video_file\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-Syndication-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-Syndication\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604021\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-Syndication-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-Syndication\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604021\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-Syndication-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-Syndication\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604021\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-Syndication-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-Syndication\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>NOW recognized that as the portion of total sales on e-commerce has grown, various online retail stores and marketplaces have started adjusting and optimizing their sites to differentiate themselves from competition and create a distinct, familiar customer experience that matches their brand.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Thanks to Syndigo\u2019s world\u2019s-largest network of over 1750 data recipients, NOW can easily deliver product content for its entire catalog to all of its most important retail partners from a single interface. Data arrives to each retailer customized and transformed for its specific data requirements and preferences so it gets published quickly and tailored to get results in that environment.<\/p>\n\n\n\n<p><strong><em>\u201cWe&#8217;re now in a much better position to be connected with retailers than we were before,\u201d <\/em><\/strong>Larson shared. \u201cIt allows us to ensure that the content we&#8217;re sending out is reaching those retailers and it&#8217;s in the exact form what they want. You have all your retailers and these clear, concise attributes and you&#8217;re already working with them in the background. Say someone like Amazon or Walmart; Syndigo is working with them in the background to make sure you know exactly what they want, and you&#8217;re providing that to us as well\u2014&#8217;this is what Amazon needs or this is what Walmart needs.\u2019\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"750\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/NOW-Foods-1024x750.webp\" alt=\"Syndigo Customer\" class=\"wp-image-51696\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Larson found the two-sided nature of Syndigo\u2019s retail network to be especially empowering. With Syndigo, data Syndication isn\u2019t a one-way street\u2014retailers and recipients can also send feedback back to manufacturers like NOW with receipt confirmations, error notifications, feedback and suggestions that empower the brand to make updates that <strong>improve the user experience and grow sales <\/strong>at that retailer.<\/p>\n\n\n\n<p>\u201cIt&#8217;s just been amazing to not only enter our information incorrectly, we also then get feedback from those retailers if something is done incorrectly,\u201d he explained. \u201cIt has provided this extra benefit to us that we didn&#8217;t even see coming where we now have a secondary check on our data. So now we can depend on Syndigo as another as another set of eyes to our data to make sure that we are sending the correct thing to these retailers.\u201d<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-supplementing-with-syndigo-a-healthy-balance-of-efficiency-and-power\">Supplementing with Syndigo: A Healthy Balance of Efficiency and Power<\/h2>\n\n\n\n<p>Like many of its products, NOW\u2019s marketing team is potent but light on fluff. That makes it especially important to <strong>minimize manual tasks<\/strong> and ensure the team is getting the most impact for its efforts.<\/p>\n\n\n<div class=\"syndigo-testimonial-block\">\n\t\t\t<div class=\"syn-customer-image\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"954\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/Patrick-Larson-1024x954.png\" class=\"testimonial-customer-image\" alt=\"Patrick Larson\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-customer-content \">\n\t\t<div class=\"syn-author-logo\">\n\t\t\t<img decoding=\"async\" width=\"167\" height=\"51\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/NowFoods.svg\" class=\"testimonial-customer-logo\" alt=\"NowFoods\" loading=\"eager\" \/>\t\t<\/div>\n\t\t<div class=\"syn-author-content\"><p>As a small team, we\u2019re always looking for a way to gain an edge, and we really work hard to manage how we use our work hours.<\/p>\n<\/div>\n\t\t<div class=\"syn-author-name\">Patrick Larson <\/div>\n\t\t<div class=\"syn-author-designation\">Digital Retail Marketing Content Specialist<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>NOW competes with many large brands with lots of resources, so it needs every edge it can get. Transitioning to <strong>Syndigo has unlocked tremendous time savings and amplified the contributions of the marketing team<\/strong>, empowering NOW to do more with less. Larson compared the experience shifting to with Syndigo to with upgrading from a complex, manual and code-intensive operating system to one that just \u2018works.\u2019<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/903604054\" \t\tclass=\"video-block green video_file\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-PIM-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-PIM\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604054\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-PIM-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-PIM\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604054\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-PIM-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-PIM\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/903604054\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Syndigo-PIM-copy-1024x579.webp\" class=\"video-img\" alt=\"Syndigo-PIM\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cThe best way I can explain it is our previous provider was more like a Linux system where you have all these tools, but you have to create the code, you have to manipulate the software to do exactly what you wanted to do\u2026and you&#8217;re not exactly sure if what you&#8217;ve done is correct, or if the retailer is going to receive the content in the way you meant it to be received,\u201d he explained. \u201cWhen we&#8217;re looking at Linux on the other side, Syndigo is more like a Mac OS system. You have all your retailers and these clear, concise attributes and you&#8217;re already working with them in the background.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Syndigo-1-1024x683.webp\" alt=\"Syndigo\" class=\"wp-image-51701\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Syndigo\u2019s easy to use<\/strong>, intuitive technology has delivered so much efficiency, it has practically added a new member to the team! NOW was able to quickly transfer six years of accumulated product information, imagery, and other data from its previous solution into a new user-friendly interface that saves the brand precious time.<\/p>\n\n\n\n<p>\u201cThe biggest thing we saw when looking at Syndigo versus our previous provider was an increase in efficiency through both Core Content and the Analytical Suite offerings on the content side,\u201d Larson shared. \u201c<strong>We saw the potential to save not five hours, not 10 hours, but actually hundreds of hours over the course of a year<\/strong>.&#8221;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t<div class=\"green-border-column\" >\n\t\t\t\t\t\t<div class=\"gbc-content\">\n\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-51607\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/NOWfoods-300x93.png\" alt=\"NOWfoods\" width=\"300\" height=\"93\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW\u2019s state-of-the-art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry. The company has over 1500 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.<\/p>\n<p>Learn more at <strong><a href=\"https:\/\/www.nowfoods.com\/\" target=\"_blank\" rel=\"noopener\">NOWfoods.com<\/a><\/strong>.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>When you make and sell products for health-conscious consumers, every detail matters. That\u2019s why NOW, a leading provider of natural foods, supplements and vitamins, keeps a focus on putting the most comprehensive, quality product information possible.<\/p>\n","protected":false},"author":2,"featured_media":51706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[13,111],"class_list":["post-51605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-analytics","tag-syndication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NOW Optimizes Product Content with Syndigo<\/title>\n<meta name=\"description\" content=\"Discover how NOW partnered with Syndigo to optimize product 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