{"id":57037,"date":"2024-02-28T06:41:03","date_gmt":"2024-02-28T06:41:03","guid":{"rendered":"https:\/\/syndigo.com\/?p=57037"},"modified":"2024-06-05T08:45:19","modified_gmt":"2024-06-05T08:45:19","slug":"digital-product-passport-are-you-prepared","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/blog\/digital-product-passport-are-you-prepared\/","title":{"rendered":"Are You Prepared For The Digital Product Passport?"},"content":{"rendered":"\n

The Digital Product Passport (DPP) is coming to the European Union (EU) and will significantly impact the global data management processes and business operations of manufacturers and retailers. But what is it? Here\u2019s what you need to know so you can start getting ready successfully.<\/p>\n\n\n\n

\"Digital<\/figure>\n\n\n\n

Consumers want more sustainable products and transparency<\/strong><\/h2>\n\n\n\n

As a shopper, how important is product content transparency when you buy something? If you said \u201cvery\u201d you\u2019re not alone. There\u2019s a growing global shift in consumer expectations about knowing the content and origins of what\u2019s in the products they use. Many may switch to \u201cgreener\u201d brands if they aren\u2019t satisfied with the level of product content transparency. From foodservice and CPG to manufacturing, every sector is under greater scrutiny by buyers.<\/p>\n\n\n\n

According to a joint study <\/a>by McKinsey & Company and NielsenIQ, \u201cproducts making ESG-related claims averaged 28 percent cumulative growth over the past five-year period, versus 20 percent for products that made no such claims.\u201d Just think of the long-term growth potential that more transparency can yield!<\/p>\n\n\n\n

What is the Digital Product Passport?<\/strong><\/h2>\n\n\n\n

Here\u2019s some background: The DPP was created to help achieve the mission of The European Green Deal<\/a>, which strives for the European Union to become the first climate-neutral continent with net-zero greenhouse gas emissions by 2050. There are several initiatives to meet this ambitious goal. One of these includes updating the Ecodesign for Sustainable Products Regulation (ESPR), the European Commission\u2019s cornerstone policy to achieve more environmentally sustainable and circular products. During this update, the DPP will be introduced to help fulfill this directive.<\/p>\n\n\n\n

What type of data will the DPP require?<\/strong><\/h2>\n\n\n\n

The DPP will require key information about products throughout their lifecycle. This means data on where and how the product was produced, what material was used, what does the material contain, and how components should be repaired or recycled at the product’s end of life.<\/p>\n\n\n\n

The aim is to achieve full transparency and traceability on things like a products\u2019 origin, ingredients, and carbon footprint. This way, the passport gives a complete picture of the product’s history. But it should also include plans for the future, such as instructions for recycling or enabling circular products and business models.<\/p>\n\n\n\n

Some advantages of the DPP<\/strong><\/p>\n\n\n\n