{"id":63178,"date":"2024-08-14T07:32:00","date_gmt":"2024-08-14T07:32:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/victorinox-2\/"},"modified":"2025-04-25T04:02:17","modified_gmt":"2025-04-25T08:02:17","slug":"blount-fine-foods","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/success-stories\/blount-fine-foods\/","title":{"rendered":"Blount Fine Foods: Crafting a Recipe for Content Excellence"},"content":{"rendered":"\n
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SUCCESS STORY<\/p>\n\n\n\n

Blount Fine Foods: Crafting a Recipe for Content Excellence<\/h1>\n<\/div>\n\n\n\n
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Blount Fine Foods<\/a><\/strong>, a leading provider of premium soups and other refrigerated products, recently started their journey with Syndigo to ensure they had the same high-quality content as they did for their food products. Their fridge overflowed with mouthwatering offerings \u2013 soups, mac\u2019n\u2019cheese, and other homestyle comfort foods that time-crunched households crave. But how could they ensure their online presence matches the flavor-packed reality, leaving taste buds tingling and shopping carts overflowing?<\/p>\n\n\n\n

\u201cWe want to make sure that we\u2019re ahead of other brands, and we\u2019re best in class in regard to content.\u201d said Sasha Albuerme, Brand Manager at Blount Fine Foods.<\/p>\n<\/div>\n\n\n\n

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The Challenge: A Dash of Complexity<\/h2>\n\n\n\n

As the Brand Manager at Blount Fine Foods, Sasha\u2019s day-to-day routine is filled with optimizing marketing copy, setting up sponsored search and organic search, leaving in-store campaigns simmering on the back burner. With limited resources and support, it was challenging to orchestrate the flow of all their content and campaigns. Sasha and the team understood that maintaining consistency and quality across diverse retailer channels was crucial.<\/p>\n\n\n\n

\u201cI was not able to keep tracking inconsistencies on different sites, there were so many, and it was very hard to pinpoint by manual checking.\u201d said Sasha about maintaining content consistency and quality across sites manually.<\/p>\n\n\n\n

In addition, Sasha and the team, were in the dark about how their content was performing on retailer sites. Although retailer content scorecards are helpful, Sasha\u2019s team needed real-time insights, not just quarterly check-ins.<\/p>\n\n\n\n

Navigating retailer portals can be like decoding an ancient cookbook. Sasha’s daily routine includes figuring out these digital mazes, and finding essential elements \u2013 product descriptions, images, and details \u2013 was a day-to-day challenge.<\/p>\n\n\n\n

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I\u2019ve been in retailer portals where it\u2019s been very complicated, outdated and all these various steps on how to update imagery and product info.<\/p>\n<\/div>\n\t\t

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Enter Syndigo: The Content Secret Sauce<\/h2>\n\n\n\n

Content Health Report<\/strong><\/h3>\n\n\n\n

Syndigo\u2019s Content Health Report<\/a><\/strong> allows Sasha and the team to assess the performance of Blount Fine Foods\u2019 online content. This report intelligently identifies potentially outdated or inaccurate information, highlighting areas that need attention. By monitoring content health, Sasha ensures consistent and high-quality information across platforms, resulting in healthier content scores and an improved digital presence.<\/p>\n<\/div>\n\n\n\n

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I look at scoring whenever I receive the reporting directly from Syndigo. We have automated reporting set up and I share content health updates during our biweekly sales and marketing meeting. I also use content health scoring to highlight areas where I need help. For example, if my content health score towards a specific retailer review is down, I can share that scorecard with the appropriate team to action what they must do on their end.<\/p>\n<\/div>\n\t\t

Sasha Albuerme <\/div>\n\t\t
Brand Manager<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

Having the report available for me to either speak to the sales team or to use it to escalate any issues that need to be addressed is super helpful for me.<\/p>\n\n\n\n

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Streamlined Simplicity with a User-Friendly Flavor<\/h2>\n\n\n\n

The product index became Sasha\u2019s magic wand, she can easily tweak the titles, descriptions, and imagery, with no more portal puzzles \u2013 just smooth content updates.<\/p>\n\n\n\n

And with Syndigo\u2019s Compare with Live<\/a> real-time monitoring, Sasha and the team stay confident that the updates they make are being reflected on retailer sites by comparing the data side-by-side.<\/p>\n\n\n\n

The team is also happy with Syndigo\u2019s intuitive and easy-to-navigate platform, ensuring the right information reaches each platform seamlessly is no longer a dream!<\/p>\n\n\n\n

\u201cWith Syndigo, it\u2019s very easy. I can easily go in, make updates for the specific retailer and just publish it out.\u201d said Sasha.<\/p>\n\n\n\n

CSM Support<\/h2>\n\n\n\n

When things get spicy, Syndigo\u2019s Customer Success Managers swoop in. From implementation to troubleshooting, Sasha and the team can rest assured that Syndigo\u2019s CSMs will be there to solve their problems.<\/p>\n\n\n\n

Sasha and the team have been using Content Health Report and the other Syndigo products for more than two years now. They have a healthier content score to build a better online presence and stronger retailer relationships. At the same time, they have all the essential product info at their fingertips, just like a well-stocked spice rack ready for disposal.<\/p>\n\n\n\n

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We have four retailers today that we are leveraging Content Health Report for, and they do appreciate that we have a focus on our content health. When I showed the team our scoring from previous versus today, we are seeing a jump to 96%.<\/p>\n<\/div>\n\t\t

Sasha Albuerme <\/div>\n\t\t
Brand Manager<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Looking Ahead: A Flavorful Future<\/h3>\n\n\n\n

Sasha and the team eagerly anticipate the annual conference hosted by Syndigo\u2014a chance to deepen their partnership. But what truly ignites Sasha\u2019s curiosity? The upcoming AI capabilities that Syndigo is integrating into its platform. She envisions sizzling product content, infused with cutting-edge technology.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"

Blount Fine Foods, a leading provider of premium soups and other refrigerated products, recently started their journey with Syndigo to ensure they had the same high-quality content as they did for their food products.<\/p>\n","protected":false},"author":2,"featured_media":63180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[11],"tags":[13],"class_list":["post-63178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","tag-analytics"],"acf":[],"yoast_head":"\nBlount Fine Foods Enhances Content with Syndigo\u2019s Tools<\/title>\n<meta name=\"description\" content=\"Blount Fine Foods improves content quality and consistency with Syndigo\u2019s Content Health Report and user-friendly tools, ensuring a strong online presence.\" 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