{"id":78549,"date":"2025-11-16T03:57:00","date_gmt":"2025-11-16T08:57:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/data-driven-product-experience-2026-2\/"},"modified":"2026-02-10T10:29:24","modified_gmt":"2026-02-10T15:29:24","slug":"omnichannel-shopping-benchmarks","status":"publish","type":"post","link":"https:\/\/syndigo.com\/de\/ebook\/omnichannel-shopping-benchmarks\/","title":{"rendered":"2025 Omnichannel Shopping Benchmarks"},"content":{"rendered":"\n<section class=\"hero-inner hero-resources \">\n    <div class=\"container-epic\">\n        <div class=\"hero-inner__content\">\n                            <p class=\"hero-inner__subtitle\">Ebook<\/p>\n            \n                            <h1 class=\"hero-inner__title\">2025 Omnichannel Shopping Benchmarks<\/h1>\n                    <\/div>\n\n        <div class=\"hero-inner__image\">\n            <img decoding=\"async\"\n                src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/hero.svg\"\n                alt=\"Syndigo\"\n                class=\"shapes_hero\">\n\n                            <img decoding=\"async\"\n                    src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Consumer-Product-r.webp\"\n                    alt=\"Syndigo\"\n                    class=\"main_image\">\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"two-columns-form-text inner-page-form-multilang light \">\n    <div class=\"two-columns-form-text__container\">\n        <div class=\"two-columns-form-text__text\">\n                                        <div class=\"two-columns-form-text__text-content\">\n                    <p>In a crowded digital marketplace, brands have an incredible opportunity to earn customer trust and loyalty, and it all starts with product content. What used to be simple descriptions has now become the single most powerful tool for building purchase confidence, validating decisions, and inspiring a shopper to click &#8216;buy.&#8217;<\/p>\n<p>To help brands seize this opportunity, Syndigo surveyed 1,800 shoppers across the U.S. and Canada for the\u00a02025 Omnichannel Shopping Benchmarks\u00a0report. This study reveals exactly how the digital shelf influences spending habits, highlighting the power of rich media to drive unplanned purchases and the accelerating role of AI in product research.<\/p>\n<p>As we\u00a0venture\u00a0into 2026, the findings provide a data-backed roadmap, showing what content builds trust and how to create exceptional experiences that win on the digital shelf.<\/p>\n<p>Download the guide now for the complete results and analysis<\/p>\n<p><strong>Inside the\u00a02025 Omnichannel Shopping Benchmarks report<\/strong><\/p>\n<ul>\n<li>Where consumers are shopping<\/li>\n<li>What elements of the product detail page (PDP) influence shoppers to buy<\/li>\n<li>The rise of AI adoption and its growing role in the path to purchase<\/li>\n<li>Why social proof\u2014also known as user-generated content (UGC)\u2014is paramount<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n        <div class=\"inner-page-form-multilang__container\">\n            <div class=\"inner-page-form-multilang__form\">\n                                    <h2 class=\"inner-page-form-multilang__title-form\">Download Your Copy Now!<\/h2>\n                                <script src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_3100\"><\/form> <script>MktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 3100);<\/script>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-331fca18 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group grid-image-text-container is-layout-constrained wp-container-core-group-is-layout-639b5052 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-convert-hesitant-browsers-into-confident-buyers-on-the-digital-shelf\" style=\"font-style:normal;font-weight:500\">Convert Hesitant Browsers into Confident Buyers on the Digital Shelf<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-cb86e3d7 wp-block-group-is-layout-grid\" style=\"padding-top:var(--wp--preset--spacing--sm);padding-bottom:0\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group grid-image-text-container__card wp-container-content-49dddec4 is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-6aecca88 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--sm);padding-right:var(--wp--preset--spacing--sm);padding-bottom:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Group-2085665844.svg\" alt=\"\" class=\"wp-image-78633\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">How do shoppers use AI to research my products?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group grid-image-text-container__card is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-655e7f1f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--sm);padding-right:var(--wp--preset--spacing--sm);padding-bottom:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Group-2085665845.svg\" alt=\"\" class=\"wp-image-78632\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">What content mistakes cause shoppers to abandon my product page?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group grid-image-text-container__card is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-655e7f1f wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--sm);padding-right:var(--wp--preset--spacing--sm);padding-bottom:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"72\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Group-2085665846.svg\" alt=\"\" class=\"wp-image-78631\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">How can my online content drive in-store sales?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons resources-btn is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8177b73c wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Download Now: Omnichannel Shopping Benchmarks Report 2025<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-d13ff50b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center shadowed-block has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-1776f61a\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1182\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Content-Strategy.webp\" alt=\"Product Content\" class=\"wp-image-78634\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-build-your-product-content-strategy-on-real-shopper-data\" style=\"font-style:normal;font-weight:300\">Build Your Product Content Strategy on Real Shopper Data<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Hear directly from shoppers about what they really expect from product content. This report reveals what specific information builds purchase confidence, what drives unplanned sales, and what content gaps cause shoppers to abandon your page.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-eb92c545 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--lg);padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center shadowed-block has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-1776f61a\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-fifth-annual-north-american-consumer-study\" style=\"font-style:normal;font-weight:300\">Fifth Annual North American Consumer Study<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Now in its fifth year, this benchmark report features insights from 1,800 shoppers across the United States and Canada. It provides a comprehensive, data-backed look at how consumer behavior is evolving in today\u2019s hybrid retail environment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"1150\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Product-Content-1.webp\" alt=\"Product Content Strategy \" class=\"wp-image-78635\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-21b6535c wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center shadowed-block has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-1776f61a\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1240\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Product-Content-Strategy.webp\" alt=\"Product Content\" class=\"wp-image-78636\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-understand-the-trends-shaping-modern-commerce\" style=\"font-style:normal;font-weight:300\">Understand the Trends Shaping Modern Commerce<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Get a high-level view of how shopper sentiment is shifting. This report explores the most critical trends that will help you win the digital shelf in 2026, including the accelerating use of AI for product research, the impact of the economy on spending, and why UGC is a necessary component of the PDP.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out how product content, AI use, and UGC influence shopping decisions. Insights from 1,800 consumers across the U.S. and Canada.<\/p>\n","protected":false},"author":2,"featured_media":78724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[1],"tags":[40,186],"class_list":["post-78549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-retail","tag-product-experience-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Omnichannel Shopping Benchmarks Report 2025<\/title>\n<meta name=\"description\" content=\"Discover what 1,800 shoppers expect from product content and what drives trust, confidence, and purchases in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omnichannel Shopping Benchmarks Report 2025\" \/>\n<meta property=\"og:description\" content=\"Discover what 1,800 shoppers expect from product content and what drives trust, confidence, and purchases in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/de\/ebook\/omnichannel-shopping-benchmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-16T08:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T15:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/11\/Consumer-Product-r.webp\" \/>\n\t<meta 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