{"id":72950,"date":"2025-06-19T14:20:27","date_gmt":"2025-06-19T18:20:27","guid":{"rendered":"https:\/\/syndigo.com\/?post_type=glossary&#038;p=72950"},"modified":"2025-06-25T14:59:55","modified_gmt":"2025-06-25T18:59:55","slug":"artificial-intelligence","status":"publish","type":"glossary","link":"https:\/\/syndigo.com\/fr\/glossary\/artificial-intelligence\/","title":{"rendered":"Artificial Intelligence (AI)"},"content":{"rendered":"\n<p>The use of algorithms and machine learning to simulate human intelligence in tasks like automation, personalization, and data analysis.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ai-artificial-intelligence\"><strong>What is AI \u2013 Artificial Intelligence?<\/strong><\/h2>\n\n\n\n<p>Artificial Intelligence (AI) refers to the use of algorithms and machine learning to simulate human intelligence in tasks like automation, personalization, and data analysis. In PXM, AI enhances product content creation, improves data accuracy, and enables smarter syndication strategies that adapt to consumer behavior and market trends.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/988760775\" \t\tclass=\"video-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"326\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/11\/Syndigo-AI-Innovation.png\" class=\"video-img\" alt=\"Syndigo &amp; AI Innovation\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/988760775\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"326\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/11\/Syndigo-AI-Innovation.png\" class=\"video-img\" alt=\"Syndigo &amp; AI Innovation\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/1029737195\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"326\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/11\/Syndigo-AI-Innovation.png\" class=\"video-img\" alt=\"Syndigo &amp; AI Innovation\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/988760775\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"587\" height=\"326\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/11\/Syndigo-AI-Innovation.png\" class=\"video-img\" alt=\"Syndigo &amp; AI Innovation\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The use of algorithms and machine learning to simulate human intelligence in tasks like automation, personalization, and data analysis.\u00a0<\/p>\n","protected":false},"author":2,"template":"","glossary_category":[217],"class_list":["post-72950","glossary","type-glossary","status-publish","hentry","glossary_category-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artificial Intelligence (AI)<\/title>\n<meta name=\"description\" content=\"Learn how AI uses machine learning to boost automation, personalization, and product content accuracy in modern PXM strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence (AI)\" \/>\n<meta property=\"og:description\" content=\"Learn how AI uses machine learning to boost automation, personalization, and product content accuracy in modern PXM strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/fr\/glossary\/artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-25T18:59:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/artificial-intelligence\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/artificial-intelligence\\\/\",\"name\":\"Artificial Intelligence (AI)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-06-19T18:20:27+00:00\",\"dateModified\":\"2025-06-25T18:59:55+00:00\",\"description\":\"Learn how AI uses machine learning to boost automation, personalization, and product content accuracy in modern PXM strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/artificial-intelligence\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/artificial-intelligence\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/artificial-intelligence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Artificial Intelligence (AI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. 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