{"id":38009,"date":"2023-03-31T07:42:00","date_gmt":"2023-03-31T07:42:00","guid":{"rendered":"https:\/\/syndigo.com\/news\/syndigo-announces-additional-generative-ai-capabilities-to-its-client-platform-2\/"},"modified":"2025-11-12T12:05:15","modified_gmt":"2025-11-12T17:05:15","slug":"gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service","status":"publish","type":"news","link":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/","title":{"rendered":"GS1 UK appoints Syndigo to enhance productDNA data management and sharing service"},"content":{"rendered":"\n<div class=\"wp-block-group news-single-body is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"news-single-date\">LONDON<br><strong>March 31, 2023<\/strong><\/p>\n\n\n\n<p>After a thorough evaluation process, GS1 UK has appointed Syndigo to manage <a href=\"https:\/\/syndigo.com\/productdna\/\">productDNA<\/a>.<\/p>\n\n\n\n<p>Built and governed in collaboration with the UK grocery industry, productDNA was launched by GS1 UK in 2017 to provide a single catalogue of high-quality, independently verified product data underpinned by GS1 standards.<\/p>\n\n\n\n<p>Going forward, Syndigo will manage all sales, support, operation management, and further development of the productDNA platform to enhance its proposition and maximise value to industry.<\/p>\n\n\n\n<p>While close adherence to the GS1 UK data model and core functionality will be perpetuated in productDNA, the platform and the technology that powers it will switch to an improved industry solution delivered by Syndigo. This will ensure the service continues to evolve in-line with industry needs and the ever-growing demand for accurate, standardised, quality product data.<\/p>\n\n\n\n<p>GS1 UK will remain actively involved in maintaining the consistency of data standards, facilitating collaboration between stakeholders, and identifying new opportunities to support greater data sharing.<\/p>\n\n\n\n<p>In the years since launch, productDNA has allowed brands of all sizes, suppliers, and over 70% percent of UK grocery retail sector, including Tesco, Asda, Morrisons, Sainsbury\u2019s, Ocado, Booker, One Stop and Waitrose and Partners, to seamlessly share product information using one common technology platform and language. As well as building trust and transparency, this has enabled users to adapt to new legislation, streamline their operations and build more efficient supply chains.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><strong>\u201cWe are pleased to welcome Syndigo as the new platform partner for productDNA,\u201d said Anne Godfrey, CEO of GS1 UK.<\/strong><\/em>&nbsp;\u201cMany businesses are feeling overwhelmed by the challenges of the last two years so there has never been a greater need for taking a standardised approach to product data. By coming together, industry has made incredible progress in creating, capturing, and sharing accurate data that will enable businesses to respond to changing legislative and consumer demands, both now and in the future.\u201d<\/p>\n\n\n\n<p>\u201cWe are incredibly proud of everything productDNA has achieved but recognise that the platform must continually evolve in line with the needs of both the industry and their consumers. The appointment of Syndigo will allow productDNA to do just that and we look forward to seeing the platform develop to provide even greater value to users.<\/p>\n\n\n\n<p>\u201cTogether with industry, GS1 UK will continue to guide the future direction and functionality of the service. We remain committed to finding new opportunities for powering progress through collaboration and the sharing of trusted data.\u201d<\/p>\n\n\n\n<p><em><strong>\u201cSyndigo is honoured to have been chosen to manage the productDNA platform for the future,\u201d said Syndigo GM of Europe Karim Iskandar.<\/strong>&nbsp;<\/em>\u201cThe vast strides that the industry has taken in the UK and globally to align product information for greater efficiency is commendable, and we look forward to delivering a continued high standard for all users in the UK for years to come.\u201d<\/p>\n\n\n\n<p>In a joint statement, Tesco, Asda, Sainsbury\u2019s, Booker, One Stop, and Ocado said, \u201cWe are pleased to confirm our continued commitment to the productDNA platform under the new partnership between GS1 UK and Syndigo. We all recognise the business efficiencies which come from having access to a single source of complete, accurate product data as well as having a platform which enables us to work in parallel to meet the evolving range of regulatory and social obligations. Using the unified product data model in productDNA ensures manufacturers and suppliers to the UK grocery industry can all benefit.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>GS1 UK and Syndigo are working together to support users as they migrate, ensuring industry will continue to be powered by data it can trust with as little disruption as possible.<\/p>\n\n\n\n<p><em>For further information or requests for interviews, please contact.<\/em><\/p>\n\n\n\n<p><strong>GS1 UK press contact<\/strong><br>Alex Cox<br>+44(0) 7464 946 769<br>alexander.cox@gs1uk.org<\/p>\n\n\n\n<p><strong>Syndigo press contact<\/strong><br>Mark Chesney<br>+1 312 766 4717<br>Mark.chesney@syndigo.com<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-gs1-uk\">About GS1 UK\u202f<\/h2>\n\n\n\n<p>Whether online, in store or in a hospital, the common language of GS1 global standards is helping our community of more than 58,000 organisations across the UK to uniquely identify, describe and track anything, creating greater trust in data for everyone.<\/p>\n\n\n\n<p>From product barcodes to patient wristbands, GS1 standards have been transforming the way we work and live for nearly 50 years.<\/p>\n\n\n\n<p>GS1 UK is one of 116 neutral and independent GS1 organisations operating worldwide.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.gs1uk.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.gs1uk.org<\/a>\u202f\/\u202f@gs1uk<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-syndigo\">About Syndigo<\/h2>\n\n\n\n<p>Syndigo is the leading provider of MDM, PIM, and PXM, delivering data mastery and exceptional customer experiences across departments, organizations, and commerce platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution on the journey to data confidence and success. Whether an enterprise needs to achieve a \u201csingle source of data truth\u201d inside the organization or distribute it to an external network in pursuit of faster, more efficient commerce, Syndigo makes it happen.<\/p>\n\n\n\n<p>Syndigo serves more than 14,000 leading enterprises worldwide across key industries including grocery, foodservice, hardlines, home improvement\/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For more information, visit&nbsp;<a href=\"https:\/\/syndigo.com\/\">www.syndigo.com<\/a>&nbsp;or follow us on&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/syndigo\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LONDONMarch 31, 2023 After a thorough evaluation process, GS1 UK has appointed Syndigo to manage productDNA. Built and governed in collaboration with the UK grocery [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38011,"comment_status":"closed","ping_status":"closed","template":"","news-type":[],"class_list":["post-38009","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GS1 UK Chooses Syndigo to Manage productDNA<\/title>\n<meta name=\"description\" content=\"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GS1 UK Chooses Syndigo to Manage productDNA\" \/>\n<meta property=\"og:description\" content=\"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T17:05:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/\",\"name\":\"GS1 UK Chooses Syndigo to Manage productDNA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ProductDNA-GS1-UK-Syndigo.png\",\"datePublished\":\"2023-03-31T07:42:00+00:00\",\"dateModified\":\"2025-11-12T17:05:15+00:00\",\"description\":\"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ProductDNA-GS1-UK-Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/ProductDNA-GS1-UK-Syndigo.png\",\"width\":1200,\"height\":628,\"caption\":\"ProductDNA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/syndigo.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"GS1 UK appoints Syndigo to enhance productDNA data management and sharing service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GS1 UK Chooses Syndigo to Manage productDNA","description":"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"GS1 UK appoints Syndigo to enhance productDNA data management and sharing service","og_description":"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.","og_url":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_modified_time":"2025-11-12T17:05:15+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@syndigoLLC","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/","url":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/","name":"GS1 UK Chooses Syndigo to Manage productDNA","isPartOf":{"@id":"https:\/\/syndigo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png","datePublished":"2023-03-31T07:42:00+00:00","dateModified":"2025-11-12T17:05:15+00:00","description":"GS1 UK appoints Syndigo to oversee productDNA, offering high-quality, standardized product data for the grocery industry.","breadcrumb":{"@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png","width":1200,"height":628,"caption":"ProductDNA"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/fr\/news\/gs1-uk-appoints-syndigo-to-enhance-productdna-data-management-and-sharing-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/syndigo.com\/news\/"},{"@type":"ListItem","position":3,"name":"GS1 UK appoints Syndigo to enhance productDNA data management and sharing service"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/fr\/#website","url":"https:\/\/syndigo.com\/fr\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/fr\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]}]}},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/03\/ProductDNA-GS1-UK-Syndigo.png","coauthors":[],"author_meta":{"author_link":"https:\/\/syndigo.com\/fr\/author\/vignesh\/","display_name":"Vignesh Sivaraj"},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 6 months ago"},"absolute_dates":{"created":"Posted on March 31, 2023","modified":"Updated on November 12, 2025"},"absolute_dates_time":{"created":"Posted on March 31, 2023 7:42 am","modified":"Updated on November 12, 2025 12:05 pm"},"featured_img_caption":"","tax_additional":{"news-type":{"linked":[],"unlinked":[],"slug":"news-type","name":"News Type"}},"series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news\/38009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/comments?post=38009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media\/38011"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media?parent=38009"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news-type?post=38009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}