{"id":87005,"date":"2026-05-26T08:30:00","date_gmt":"2026-05-26T12:30:00","guid":{"rendered":"https:\/\/syndigo.com\/?post_type=news&#038;p=87005"},"modified":"2026-05-26T20:59:58","modified_gmt":"2026-05-27T00:59:58","slug":"syndigo-board-appointments-ai-commerce","status":"publish","type":"news","link":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/","title":{"rendered":"Syndigo Names Sona Chawla and Brian Tilzer to Board of Directors to Advance AI-Driven Commerce and Retail Innovation"},"content":{"rendered":"\n<div class=\"wp-block-group group-spacer is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"news-single-date wp-block-paragraph\">Chicago<br><strong><strong><strong><strong>\u2013 May 26, 2026<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/syndigo.com\/\">Syndigo<\/a>, a global leader in Product Experience Management solutions, today announced the appointment of Sona Chawla and Brian Tilzer to its Board of Directors. The additions bring deep expertise across digital commerce, retail transformation, customer experience and enterprise technology as Syndigo continues to expand its role helping brands and retailers deliver highly accurate, AI-powered product experiences across every channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appointments come at a time when companies are under increasing pressure to improve product data quality, accelerate omnichannel commerce initiatives, and meet rising consumer expectations for seamless digital experiences. As AI reshapes commerce, Syndigo continues to invest in helping enterprises modernize how they manage and distribute product information at scale.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/sonachawla\">Sona Chawla<\/a> is a seasoned technology and retail executive with leadership experience spanning digital transformation, e-commerce, data and customer experience strategy. She has held executive leadership roles at companies including Kohl\u2019s, Walgreens, Dell, and CDW, where she led large-scale digital and omnichannel initiatives designed to drive growth and customer engagement. Sona is also on the Board of Directors for CarMax, the innovative US-based used vehicle retailer.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/brian-t-1644662\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brian Tilzer<\/a> is a technology and digital commerce executive with deep expertise in retail transformation, customer engagement, and enterprise AI strategy. He previously held executive leadership roles at Best Buy, CVS Health and Staples, where he led digital and AI initiatives driving growth and customer experience. He also serves as an independent board director at Signet Jewelers, the largest jewelry retailer in North America and the UK.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSona and Brian each bring an exceptional track record helping global organizations navigate digital transformation and evolving customer expectations,\u201d said Simon Angove, CEO of Syndigo. \u201cTheir combined expertise across retail, commerce technology, data strategy and customer engagement will help guide Syndigo as we continue to scale our platform, expand our market leadership and help brands and retailers succeed in an increasingly complex commerce environment.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The board appointments reflect Syndigo\u2019s continued focus on helping global companies navigate a rapidly evolving commerce landscape, where AI-driven discovery, digital shelf optimization and connected product content are increasingly critical competitive differentiators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAgentic AI is changing how consumers discover and shop, and the brands and retailers that win will be the ones with product experiences that are accurate, rich, and connected across every channel. Syndigo is built for exactly this moment, and I look forward to working with the board and leadership team to help seize it,\u201d said Tilzer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs commerce continues to evolve, high-quality, connected product data is foundational to delivering exceptional product experiences. Syndigo is uniquely positioned to help brands and retailers navigate that complexity, and I\u2019m excited to support the company during this important phase of growth,\u201d shared Chawla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about Syndigo\u2019s Board of Directors, please visit: <a href=\"https:\/\/syndigo.com\/directors\/\">https:\/\/syndigo.com\/directors<\/a><\/p>\n\n\n\n<h2 id=\"h-about-syndigo\" class=\"wp-block-heading\"><strong>About Syndigo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Syndigo helps brands, retailers, and distributors drive growth and loyalty through exceptional product experiences. Connecting more than 15,000 brands and 3,500 retailers through the industry\u2019s leading commerce data pool, Syndigo delivers the most complete and composable Product Experience Management (PXM) and product MDM solutions. Companies rely on Syndigo to organize and enrich product data, publish it everywhere they sell, and optimize performance through AI\u2011powered insights. Brands and retailers including J.M. Smucker Company, Dole International, Stanley Black &amp; Decker, Colgate-Palmolive, L\u2019Occitane, Unilever, Weber, Boden, Kroger, Sprouts, Menards, and AutoZone drive growth with Syndigo. Learn more at <a href=\"https:\/\/www.syndigo.com\">www.syndigo.com<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Media Contact<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Walker Sands for Syndigo<br><a href=\"mailto:syndigo@walkersands.com\">syndigo@walkersands.com<\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.<\/p>\n","protected":false},"author":2,"featured_media":87006,"comment_status":"closed","ping_status":"closed","template":"","news-type":[232],"class_list":["post-87005","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Syndigo Board Appointments Strengthen AI Commerce Vision<\/title>\n<meta name=\"description\" content=\"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Syndigo Board Appointments Strengthen AI Commerce Vision\" \/>\n<meta property=\"og:description\" content=\"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T00:59:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1074\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/\",\"name\":\"Syndigo Board Appointments Strengthen AI Commerce Vision\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Syndigo-Directors.png\",\"datePublished\":\"2026-05-26T12:30:00+00:00\",\"dateModified\":\"2026-05-27T00:59:58+00:00\",\"description\":\"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Syndigo-Directors.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Syndigo-Directors.png\",\"width\":1074,\"height\":563,\"caption\":\"Board of Directors\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/news\\\/syndigo-board-appointments-ai-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/syndigo.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Syndigo Names Sona Chawla and Brian Tilzer to Board of Directors to Advance AI-Driven Commerce and Retail Innovation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Syndigo Board Appointments Strengthen AI Commerce Vision","description":"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Syndigo Names Sona Chawla and Brian Tilzer to Board of Directors to Advance AI-Driven Commerce and Retail Innovation","og_description":"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.","og_url":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_modified_time":"2026-05-27T00:59:58+00:00","og_image":[{"width":1074,"height":563,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@syndigoLLC","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/","url":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/","name":"Syndigo Board Appointments Strengthen AI Commerce Vision","isPartOf":{"@id":"https:\/\/syndigo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png","datePublished":"2026-05-26T12:30:00+00:00","dateModified":"2026-05-27T00:59:58+00:00","description":"Syndigo adds top digital commerce leaders to its board, advancing AI\u2011driven product experiences and helping brands scale omnichannel growth.","breadcrumb":{"@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png","width":1074,"height":563,"caption":"Board of Directors"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/fr\/news\/syndigo-board-appointments-ai-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/syndigo.com\/news\/"},{"@type":"ListItem","position":3,"name":"Syndigo Names Sona Chawla and Brian Tilzer to Board of Directors to Advance AI-Driven Commerce and Retail Innovation"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/fr\/#website","url":"https:\/\/syndigo.com\/fr\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/fr\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]}]}},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2026\/05\/Syndigo-Directors.png","coauthors":[],"author_meta":{"author_link":"https:\/\/syndigo.com\/fr\/author\/vignesh\/","display_name":"Vignesh Sivaraj"},"relative_dates":{"created":"Posted 2 days ago","modified":"Updated 2 days ago"},"absolute_dates":{"created":"Posted on May 26, 2026","modified":"Updated on May 26, 2026"},"absolute_dates_time":{"created":"Posted on May 26, 2026 8:30 am","modified":"Updated on May 26, 2026 8:59 pm"},"featured_img_caption":"","tax_additional":{"news-type":{"linked":["<a href=\"https:\/\/syndigo.com\/fr\/news-type\/press-releases\/\" class=\"advgb-post-tax-term\">Press Releases<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Press Releases<\/span>"],"slug":"news-type","name":"News Type"}},"series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news\/87005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/comments?post=87005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media\/87006"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media?parent=87005"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/news-type?post=87005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}