{"id":44116,"date":"2023-07-25T09:02:31","date_gmt":"2023-07-25T09:02:31","guid":{"rendered":"https:\/\/syndigo.com\/lowes-2\/"},"modified":"2024-02-12T10:39:41","modified_gmt":"2024-02-12T10:39:41","slug":"enhanced-content","status":"publish","type":"page","link":"https:\/\/syndigo.com\/fr\/lowes-old\/enhanced-content\/","title":{"rendered":"Publishing A+ Content to Lowes.com"},"content":{"rendered":"\n<section class=\"wp-block-group request-demo-sec-1 onboarding-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-publishing-a-content-to-lowes-com\">Publishing A+ Content to Lowes.com<\/h1>\n\n\n\n<p>Gain the full advantages of your branded rich media. With in-line and engaging hero content, brands can see as much as 125% ROI increase in their eCommerce sales online at Lowe\u2019s.<a href=\"https:\/\/syndigo.com\/lowes\/enhanced-content\/#form\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">GET STARTED<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"558\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Lowes-1.png\" alt=\"Lowes\" class=\"wp-image-39630\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group paid-campaign-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-drive-sales-and-engagement-with-immersive-product-experiences\">Drive Sales and Engagement With Immersive Product Experiences:<\/h2>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:600\"><strong>A+ Content Page Layout<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Shoppers spend&nbsp;<strong>102%<\/strong>&nbsp;more time on page when exposed to Enhanced Content on Lowes.com<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tSyndigo Lowes A+ Guide\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pages.syndigo.com\/rs\/539-CDH-942\/images\/Syndigo_Lowes_A%2B_Guide.pdf\">LEARN MORE<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-engaging-hero-and-hot-spots\">Engaging Hero and Hot Spots<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Lowe\u2019s is now accepting Engaging Hero and Hot Spot PDP content for all product categories. Start delivering this content and boost conversions by 57%!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p style=\"text-align: center;\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/889287197?autoplay=1&#038;loop=1&#038;autopause=0\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tA Guide to Engaging Hero Content on Lowes.com\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pages.syndigo.com\/rs\/539-CDH-942\/images\/Lowe%27s_Engaging_Hero.pdf\">LEARN MORE<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-inline-product-content\">Inline Product Content<\/h2>\n\n\n\n<p class=\"has-text-align-center\">A+ Content, should be laid out according to Lowes\u2019s requirements in this order:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:600\">Widget #1: Feature Sets<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"441\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/banner-image-logo.png\" alt=\"Lowes.com\" class=\"wp-image-44118\" style=\"width:679px;height:302px\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:600\">Widget #2: Feature Sets<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"983\" height=\"195\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/iconography-images.png\" alt=\"Enhanced content\" class=\"wp-image-44119\" style=\"width:665px;height:132px\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:600\">Widget #3: Images<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/product-feature-1024x620.png\" alt=\"Product Content\" class=\"wp-image-44120\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-style:normal;font-weight:600\">Widget #3: Comparison Tables<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"445\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/comparison-chart.png\" alt=\"Product comparison \" class=\"wp-image-44121\" style=\"width:674px;height:300px\"\/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tLearn more about Syndigo\u2019s partnership with Lowe\u2019s\t<\/div>\n\t<div class=\"description\">\n\t\t\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/lowes\/\">Learn more<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\t<a href=\"https:\/\/player.vimeo.com\/video\/889285410\" \t\tclass=\"video-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Enhanced-Content.png\" class=\"video-img\" alt=\"Enhanced Content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889285410\" \t\tclass=\"video-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Enhanced-Content.png\" class=\"video-img\" alt=\"Enhanced Content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889285410\" \t\tclass=\"video-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Enhanced-Content.png\" class=\"video-img\" alt=\"Enhanced Content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889285410\" \t\tclass=\"video-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/10\/Enhanced-Content.png\" class=\"video-img\" alt=\"Enhanced Content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-publishing-enhanced-content-to-lowe-s\">Publishing Enhanced Content to Lowe\u2019s<\/h2>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Content-Services-3-2.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tCreate New Enhanced Content\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tIn CXH, navigate to the Product Details page via the Products tab. Click the Enhanced Content tab on the left. Select Language, Locale, Recipient and click Continue.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Connectors-2.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tAdd Widgets\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tClick on the Add Widget button and select from the list of available Enhanced Content widgets (or types of content). Click Save Widget.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Learn-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tAdd Lowe\u2019s as an Enhanced Content Recipient\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tNavigate to the Recipients tab on the left. Click Add New Recipient. Select Enhanced Content from the Recipient Type dropdown menu and search for Lowe\u2019s. Select Lowe\u2019s from the list and click Add Recipient.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Contextualize-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tAdd to Product Page &amp; Link a Product to an Enhanced Content Recipient\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tOn the Product Details Page, click Add to product pages. Add the associated Recipient\u2019s Product Page URL and Submit Product Pages. Go to the Properties tab of a Product Details page and click Add Recipient. Select the Enhanced Content Requirement Set for that Recipient.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Source-1.svg\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tPublish\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tFor the Enhanced Content to be published, make sure the required attributes in the Attributes tab are complete. MFG Model #, Global Trade Item Number (GTIN), MFG Brand Name. Click Publish. In the pop-up window that appears, select Lowes as the linked Enhanced Content Recipient.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-enhanced-content-reporting\">Enhanced Content Reporting<\/h2>\n\n\n\n<p class=\"has-text-align-center\">All product pages enhanced with Syndigo Enhanced Content come with a suite of reports that allow you to measure and monitor your product page performance.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns report-section is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column content-col is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\" id=\"h-video-engagement\">Video Engagement<\/h4>\n\n\n\n<p><strong>Play Rate<\/strong>: The ratio of visitors who click \u2018Play\u2019 as a percent.<\/p>\n\n\n\n<p><strong>Average Playback: <\/strong>The average time videos are watched, in seconds.<\/p>\n\n\n\n<p><strong>Average Percent Complete:<\/strong> The ratio of average playback time to video length.<\/p>\n\n\n\n<p><strong>Completion Rate:<\/strong> The ratio of times a video is watched to completion to total Plays as a percent.<\/p>\n\n\n\n<p><strong>Viewable Impression:<\/strong> A visit during which enhanced content was visible on the user\u2019s screen.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"604\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Lowes-Enhanced-Content-Video-Engagement.png\" alt=\"\" class=\"wp-image-44122\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-product-summary\">Product Summary<\/h4>\n\n\n\n<p>Overview of product details for Lowe\u2019s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"168\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Lowes-Enhanced-Content-Product-Summary-1024x168.png\" alt=\"\" class=\"wp-image-54242\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column form-col is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:5px\" aria-hidden=\"true\" id=\"form\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"form-block single\" >\n\t<h3>\n\t\t<p>Fill out the form below and our team will be in touch shortly.<\/p>\n\t<\/h3>\n\t\t<script>\n\t\tfunction script() {\n\t\t\tMktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 1005);\t\t}\n\t<\/script>\n\t<script onload=\"script()\" src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n\t <form id=\"mktoForm_1005\"><\/form> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-performance-over-time\">Performance Over Time<\/h3>\n\n\n\n<p>Considerations: If average Interaction Time is going up then users are engaging with content more (and vice versa).<\/p>\n\n\n\n<p>Did you make any changes to your website or content? Check the Widgets tab to see what kind of Enhanced Content is getting more or less interactions and adjust accordingly.<\/p>\n\n\n\n<p>Note: Interaction Time is only available for widgets which require a user to \u201cInteract\u201d.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"517\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Lowes-Enhanced-Content-Performance-Over-Time.png\" alt=\"\" class=\"wp-image-44123\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tReady to Learn More?\t<\/div>\n\t<div class=\"description\">\n\t\t<p>Power your product content for Lowe\u2019s with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 3,500+ retailers, distributors and trading partners.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/request-demo\/\">Get Started<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Publishing A+ Content to Lowes.com Gain the full advantages of your branded rich media. 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