{"id":72473,"date":"2023-07-25T07:11:37","date_gmt":"2023-07-25T11:11:37","guid":{"rendered":"https:\/\/syndigo.com\/biecc-2\/"},"modified":"2025-09-25T14:40:52","modified_gmt":"2025-09-25T18:40:52","slug":"biecc","status":"publish","type":"page","link":"https:\/\/syndigo.com\/fr\/biecc\/","title":{"rendered":"BIECC"},"content":{"rendered":"\n<section class=\"hero-image-video dark\">\n    <div class=\"container-epic\">\n        <div class=\"hero-image-video__content\">\n            \n                            <h1 class=\"hero-image-video__title\">Get Beverage Products to Market Faster <\/h1>\n            \n                            <p class=\"hero-image-video__description\">\n                    Share essential product content across your market with the BIECC Master Catalog.                 <\/p>\n            \n                            <a class=\"hero-image-video__cta\" href=\"#form\" target=\"_self\">\n                    Get Started                 <\/a>\n                    <\/div>\n\n        <div class=\"hero-image-video__image\">\n            <img decoding=\"async\"\n                src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/hero-inner.svg\"\n                alt=\"Syndigo\"\n                class=\"shapes_hero\">\n\n                                                <img decoding=\"async\"\n                        src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/BIECC.png\"\n                        alt=\"BIECC\"\n                        class=\"main_image\" \/>\n                                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"wp-block-group paid-campaign-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1421\" height=\"303\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/09\/BIECC.svg\" alt=\"BIECC Master Product Catalog\n\" class=\"wp-image-76685\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns shadowed-block-event is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-what-is-the-master-product-catalog-mpc\">What is the Master Product Catalog (MPC)?<\/h2>\n\n\n\n<p class=\"has-text-align-center\">The Master Product Catalog is a collaborative effort endorsed by the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI). \u200b \u200b<\/p>\n\n\n\n<p class=\"has-text-align-center\">The primary objective of the MPC is to create a single source of truth repository of high-quality product content that can be accessed by retailers, distributors, and 3rd parties for use in e-commerce, marketing and planograms. \u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\t\t<div class=\"green-border-column\" >\n\t\t\t\t\t\t<div class=\"gbc-title\">\n\t\t\t\tView The Master Product Catalog\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"button-div\">\n\t\t\t\t\t<a class=\"button\" href=\"https:\/\/ecatalog.syndigo.com\/catalogs\/edae853f-8e2c-47b8-8f86-6d611299b36b\" target=\"_blank\"\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t> Click Here <\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\t\t<div class=\"green-border-column\" >\n\t\t\t\t\t\t<div class=\"gbc-title\">\n\t\t\t\tRequest an Update to Your Product Listings\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"button-div\">\n\t\t\t\t\t<a class=\"button\" href=\"#Master-Product-Catalog\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t> Click Here <\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" id=\"form\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\"><div class=\"form-block double\" >\n\t<h3>\n\t\t<p>Fill out the form below and our team will be in touch shortly.<\/p>\n\t<\/h3>\n\t\t<script>\n\t\tfunction script() {\n\t\t\tMktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 1153);\t\t}\n\t<\/script>\n\t<script onload=\"script()\" src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n\t <form id=\"mktoForm_1153\"><\/form> <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-populate-the-master-product-catalog-with-accurate-powerful-content-nbsp\">Populate the Master Product Catalog with<br> Accurate, Powerful Content&nbsp;<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Brewers can choose from several options to provide product content for the MPC:\u200b&nbsp;<\/p>\n\n\n<div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tSupply it yourself \t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tProvide your own images and attributes, reviewed and verified by Syndigo QA experts to meet industry standards. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tGet some help \t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tGet quality item content and information generated on your behalf, validated and ready for performance at any retailer. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-text-align-center\">Participating members are eligible for core content creation services, reduced rates and additional support. Complete the form to learn more.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-base-content-is-needed-to-add-an-item-to-the-master-product-catalog-nbsp\">What Base Content is Needed to Add an Item to the Master Product Catalog? &nbsp;<\/h2>\n\n\n\n<p>Research was conducted with key retailers, brewers and strategic 3rd parties to create a base level requirement set that would satisfy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1294\" height=\"300\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/BIECC-1.svg\" alt=\"\" class=\"wp-image-72487\"\/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-data-collection-for-syndigo-retail-programs-nbsp\"><strong>Additional Data Collection for Syndigo Retail Programs<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Major retailers such as Ahold, Wegmans &amp; Publix prefer all product content be created as part of the Syndigo verified data collection process. Samples may be required and\/or additional attributes will be collected for items sold at these retailers (additional fees apply). Identify your product mix at each of these retailers and consult with your Syndigo representative for more information.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-additional-image-views-gs1-compliant-product-image-set-nbsp\"><strong>Additional Image Views + GS1 Compliant Product Image Set<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Syndigo\u2019s 50+ year history of product content creation is centered around efficiently creating industry compliant content suitable for multiple applications \u2013 and capturing as much content as possible when a physical or digital sample is in our studio. Take advantage of a special pricing offer if you elect to have all content captured at one time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-e-commerce-optimized-imagery-nbsp\"><strong>E-commerce Optimized Imagery<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Some retailers have adopted the use of optimized imagery to improve product detail pages above the fold, and brewers are starting to make multiple versions of these images to meet the varying needs of retailers. Brewers can either supply these images, or optimized content can be created and made available to trade partners as part of the MPC so you can be ready as additional retailers widely adopt this type of imagery.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"300\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/Syndigo-BIECC.svg\" alt=\"\" class=\"wp-image-72488\"\/><\/figure>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-submit-your-products-for-image-and-data-capture-and-content-generation-nbsp\">Submit Your Products for Image and Data Capture and Content Generation&nbsp;<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Send your products to Syndigo to have verified images, essential data like weights and measures, package information, and more collected and uploaded to the Master Product Catalog.&nbsp;<\/p>\n\n\n<div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tSubmit Item Digitally for Content Creation \t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/pages.syndigo.com\/rs\/539-CDH-942\/images\/BIECCMPC%28Vendor%29-Syndigo-SyndigoDefault-Syndigo-Beer-Template.xlsx?version=0\">Click Here for Instructions <\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t\t\t\t\t\t<h4>\n\t\t\t\t\t\tSubmit Item Physically for Content Creation \t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/syndigo.com\/product-shipment-form-information\/\">Click Here for Instructions <\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" id=\"Master-Product-Catalog\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\"><div class=\"form-block double\" >\n\t<h3>\n\t\t<p>Learn more and get access to the Master Product Catalog<\/p>\n\t<\/h3>\n\t\t<script>\n\t\tfunction script() {\n\t\t\tMktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 2838);\t\t}\n\t<\/script>\n\t<script onload=\"script()\" src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n\t <form id=\"mktoForm_2838\"><\/form> <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column mobile-disable is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The Master Product Catalog is a collaborative effort endorsed by the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and Beer Institute (BI). \u200b \u200b<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"inner-page-redesign.php","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","program_name":"","program_hidden_field_name":"","footnotes":""},"class_list":["post-72473","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - 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