{"id":3031,"date":"2025-07-07T07:03:00","date_gmt":"2025-07-07T11:03:00","guid":{"rendered":"https:\/\/syndigo.com\/guide\/formatting-accessibility-2\/"},"modified":"2025-09-04T09:36:16","modified_gmt":"2025-09-04T13:36:16","slug":"enhanced-content-best-practices","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/guides\/enhanced-content-best-practices\/","title":{"rendered":"Enhanced Content Best Practices"},"content":{"rendered":"\n<section class=\"wp-block-group success-story-sec-1 resources-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"subtitle\">GUIDE<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-enhanced-content-best-practices-a-step-by-step-guide-to-pdp-optimization-nbsp\">Enhanced Content Best Practices: A Step-by-Step Guide to PDP Optimization&nbsp;<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/07\/Enhanced-Content-Best-Practices.png\" alt=\"Enhanced Content Best Practices\" class=\"wp-image-76146\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group paid-campaign-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-not-all-product-pages-are-created-equal-nbsp\">Not All Product Pages Are Created Equal&nbsp;<\/h2>\n\n\n\n<p>In 2025, Enhanced Content is a proven driver of performance, delivering a <strong>39% lift in PDP conversion rates<\/strong> and <strong>58% higher shopper engagement<\/strong> according to the latest<em> <\/em><a href=\"https:\/\/syndigo.com\/ebook\/state-of-product-experience-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>State of Product Experience<\/em><\/a><em> <\/em>report.&nbsp;<\/p>\n\n\n\n<p>In order to get the most out of your <a href=\"https:\/\/syndigo.com\/rich-media\/\">Syndigo Enhanced Content<\/a>, ask yourself these key questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>What is your product\u2019s most unique feature?&nbsp;<\/li>\n\n\n\n<li>Why does your product exist?&nbsp;<\/li>\n\n\n\n<li>Who is your product for?&nbsp;<\/li>\n\n\n\n<li>What are the key features of this product?&nbsp;<\/li>\n\n\n\n<li>How do you demonstrate it?&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Engaging Hero<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/07\/Engaging-Hero-1-1024x381.png\" alt=\"Engaging Hero\" class=\"wp-image-75640\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Comparison chart<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/07\/Comparison-chart-1-1024x381.png\" alt=\"Comparison chart\" class=\"wp-image-75641\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Product Features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/07\/Product-Features-1-1024x382.png\" alt=\"Product Features\" class=\"wp-image-75642\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>Galleries &amp; Videos<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2021\/07\/Galleries-Videos-1-1024x381.png\" alt=\"Comparison chart\" class=\"wp-image-75643\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Content That Converts<\/h2>\n\n\n\n<p>Being strategic with content is key to optimizing your product pages. using photos, videos, 360 views, and product documents helps to improve customer attention and increase engagement. Here are some best practices for the various types of content you should incorporate onto your product pages<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Video Content<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>Aim to deliver your key video message in the first five seconds.<\/li>\n\n\n\n<li>Leave off long branding or logo intros on your videos and get straight to the value propositions.<\/li>\n\n\n\n<li>Short videos that each convey a key value proposition.<\/li>\n\n\n\n<li>Short videos that each convey a key value proposition are best. Keep videos between 15 and 60 seconds.<\/li>\n\n\n\n<li>If you have longer videos showcasing multiple key features, consider trimming them and using snippets in different Contextual Hotspots.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Photos &amp; Galleries<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>Upload hi-res images that are at least 300 pixels by 300 pixels.<\/li>\n\n\n\n<li>Utilize photo captions instead of text on the image.<\/li>\n\n\n\n<li>Avoid uploading images with white borders.<\/li>\n\n\n\n<li>Aim to keep photo backgrounds consistent in slider galleries. Example: choosing all lifestyle images or all white backgrounds.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>360\u00b0 Views<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>Useful for big ticket items such as electronics, exercise equipment, appliances, jewelry, auto, outdoor recreational equipment, and home improvement tools.<\/li>\n\n\n\n<li>20+ images are optimal for a smooth 360 view.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Product documents<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>Include manuals for download if customers would hesitate to make a buying decision without looking at them first.<\/li>\n\n\n\n<li>Assembly guides can reduce returns by providing customers with a sense of the effort involved.<\/li>\n\n\n\n<li>Useful for quick-start guides.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Don\u2019t Forget About Accessibility<\/h2>\n\n\n\n<p>Web accessibility may seem like extra work for your e-commerce growth, but it\u2019s actually a positive addition for your business.<\/p>\n\n\n<div class=\"learn-more-card\" >\n\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/07\/Improved-coordination-across-all.svg\" class=\"attachment-full size-full\" alt=\"Improved coordination across all\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tExpand Your Consumer Audience\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tDisabilities that affect a customer\u2019s ability to shop online now impact over 61 million Americans, representing nearly 19% of the U.S. population. And e-commerce sites average 350 accessibility issues per page, making them the leading source of digital barriers across industries. With $13 trillion in global disposal income tied to the disability community and their allies, improving accessibility is a massive business opportunity. \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/07\/Data-Transparency.svg\" class=\"attachment-full size-full\" alt=\"Data Transparency\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tAdd Alt Text to all Images\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tAlt text provides the visually impaired with a description of your product images by allowing screen reading technology to describe your images verbally. Without alt text, these readers would simply recite the filename.\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"single-learn-more\">\n\t\t\t\t<div class=\"accordion-title\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/07\/Compliance.svg\" class=\"attachment-full size-full\" alt=\"Compliance\" \/>\t\t\t\t\t<h4>\n\t\t\t\t\t\tProvide Closed Captions for Videos\t\t\t\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"accordion-content\">\n\t\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\tAll videos should be accompanied with closed caption files in .VTT format. The .VTT file should match any spoken words, and describe any music or sounds in the video. Closed captions also need to be applied throughout the length of the video.\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-analytics-amp-optimization-nbsp\">Analytics &amp; Optimization&nbsp;<\/h2>\n\n\n\n<p>Never stop improving your product detail pages. Use <a href=\"https:\/\/syndigo.com\/rich-media\/\">Enhanced Content<\/a> Reporting to track how each widget performs, by format, retailer, and region. These insights help you understand what\u2019s working and where to optimize.&nbsp;<\/p>\n\n\n\n<p><strong>Pro Tips:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li>A\/B Test Content Variations: Experiment with different types of photos, videos, and layouts to see what resonates best with your audience. Test one variable at a time to isolate impact.&nbsp;<\/li>\n\n\n\n<li>Monitor Key Metrics: Use EC reports to track engagement, scroll depth, and conversion lift across PDPs.&nbsp;<\/li>\n\n\n\n<li>Optimize by Region: Compare performance by market to tailor content to regional preferences.&nbsp;<\/li>\n\n\n\n<li>Iterate with Confidence: Let data\u2014not guesswork\u2014guide your content updates.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>With the right analytics and testing strategy, you can continuously refine your Enhanced Content to drive higher conversion and engagement.&nbsp;<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\t\t<\/div>\n\t<div class=\"description\">\n\t\t<h3 style=\"text-align: center\">Bring your product pages to life with Syndigo Rich Media.<\/h3>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/live-content\/\">View Live Examples<\/a>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Boost conversions with Enhanced Content. Learn PDP best practices using videos, images, 360\u00b0 views, and analytics to drive shopper engagement.<\/p>\n","protected":false},"author":2,"featured_media":76146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-3031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhanced Content Best Practices | Syndigo<\/title>\n<meta name=\"description\" content=\"Product page optimization is not just about having the right technology, it\u2019s also about how that tech is applied.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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