{"id":3198,"date":"2020-05-15T08:48:00","date_gmt":"2020-05-15T08:48:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/real-world-examples-bringing-the-store-experience-online\/"},"modified":"2024-07-25T08:13:05","modified_gmt":"2024-07-25T08:13:05","slug":"bringing-the-store-experience-online","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/bringing-the-store-experience-online\/","title":{"rendered":"Real-World Examples: Bringing the Store Experience Online"},"content":{"rendered":"\n<p>We know that enhanced content is driving sales\u2026 So how can enhanced content technologies help bring shoppers even closer in a virtual shopping environment? And although shoppers right now are becoming more comfortable with shopping from a remote location, there is always the challenge of convincing them to complete the purchase online.<\/p>\n\n\n\n<p>A key measure for online marketing is engagement \u2013 the way a shopper interacts with the product information and images to make their purchase choices. In many cases, it is beneficial to help shoppers narrow their choices to provide information that is in line with what they are looking for. The\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Paradox_of_Choice\" target=\"_blank\" rel=\"noreferrer noopener\">paradox of choice<\/a>\u00a0shows that good marketers help to make shoppers make their choices simpler. Which helps to drive sales. In a store a good salesperson can help by understanding the shopper\u2019s needs, but online it\u2019s difficult. However, with advanced filtering technology it\u2019s possible to narrow down the optimal product for a shopper\u2019s particular taste and needs. iltering technology it\u2019s possible to narrow down the optimal product for a shopper\u2019s particular taste and needs.<\/p>\n\n\n\n<p>Product Selectors are one such capability. By building a selection path for shoppers through a series of questions and choices, a marketer can help shoppers get to the product they are searching for, more quickly. Here are some \u201creal-world\u201d examples of how Product Selectors can bring the shopper closer to the store experience and keep them engaged to drive more online sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-1-choosing-a-product-to-meet-a-specific-need\">Example 1 \u2013 Choosing a product to meet a specific need<\/h2>\n\n\n\n<p><a href=\"https:\/\/syndigo.com\/joann\/\">Joann Fabrics<\/a>\u00a0is a place where one can get lost among the variety of crafting ideas. But online, it often comes down to a shopper needing a particular item. And when it comes to equipment such as die cutting machines, Joann\u00a0<a href=\"https:\/\/mockspa.easy2.com\/?pageid=35855169#\/selector\/35855169\/\" target=\"_blank\" rel=\"noreferrer noopener\">gives its shoppers a way<\/a>\u00a0to find the machine type, price range and other features, in a few easy clicks. Once the features are chosen, shoppers can compare among the options in an easy interface.<\/p>\n\n\n\n<p>The consumer products company 3M is another great example. Given the broad and vast products they produce (easily more than 50,000), it can be a challenge to support the brand while grouping certain products around a shopper need. Take the Futuro\u2122 line of braces, sold at many retail outlets. 3M uses Product Selectors to\u00a0<a href=\"https:\/\/mockspa.easy2.com\/?pageid=36715392&amp;tracking=false&amp;dataoverride=mobileps-web.easy2.com#\/selector\/36715392\/\" target=\"_blank\" rel=\"noreferrer noopener\">help shoppers narrow down their choices<\/a>\u00a0by ailment and body part. This example is particularly interesting, in that 3M also created an \u201cIRL\u201d version of Product Selectors \u2013 in store, to help shoppers narrow down their choices when shopping the physical location.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-2-narrowing-down-choices-based-on-style-preference\">Example 2 \u2013 Narrowing down choices based on style preference<\/h2>\n\n\n\n<p>Perhaps your product line is one where shoppers do not buy often, but the choice is extremely important. Take bridesmaids dresses, for example. Of the many decisions to be made for the big day, making sure the bride and her party look their best can be a challenge. Given the hundreds of different options at David\u2019s Bridal, making that choice can be daunting. But with the\u00a0<a href=\"https:\/\/www.davidsbridal.com\/Content_BridesmaidDress_Quiz\" target=\"_blank\" rel=\"noreferrer noopener\">Style Quiz<\/a>, David\u2019s Bridal helps brides-to-be focus their choices around their own style preferences. The quiz provides options based on type of wedding venue, color groups, style preferences and budget, among other things, and shoppers are then shown a set of items that match their preferences. By focusing the new bride\u2019s attention on an acceptable set of choices \u2013 all of which are in their stated preference \u2013 it gives them more comfort in making a decision, while supporting the brand of David\u2019s Bridal as one that is helpful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-3-selecting-items-for-a-particular-application\">Example 3 \u2013 Selecting items for a particular application<\/h2>\n\n\n\n<p>With exciting new skin care brands like Versed, it\u2019s important to show how your brand can be used for particular skin types and uses. A Product Selector application here can highlight a shopper\u2019s main concerns, such as oily skin or sensitivity, in addition to the type of daily regimen they use. Answers to these questions\u00a0<a href=\"https:\/\/www.target.com\/p\/versed-day-dissolve-cleansing-balm-eucalyptus-oil-vitamin-e-0-6oz\/-\/A-78015293\" target=\"_blank\" rel=\"noreferrer noopener\">help build a skin care profile<\/a>\u00a0to direct shoppers to the products they will find most useful.<\/p>\n\n\n\n<p><a href=\"https:\/\/syndigo.com\/success-stories\/neutrogena\/\">Neutrogena<\/a>\u00a0has taken a similar approach, with a focus on skin tone for their product line. Their\u00a0<a href=\"https:\/\/www.neutrogena.com\/quiz\/shade-finder-quiz.html\" target=\"_blank\" rel=\"noreferrer noopener\">Shade Finder Quiz<\/a>\u00a0helps shoppers find the applications that will be the best match to their skin tone as well as the occasion they intend to use the products for. Again, using the Product Finder application, Neutrogena was able to help shoppers build a set of products to help them accomplish their beauty goals, in an engaging and interactive way.<\/p>\n\n\n\n<p>Using decision-driven applications online can help to recreate the engagement and interaction of an in-person visit and purchase of products. These above examples show how a little creativity and understanding of the shopper experience can help drive greater online sales for products that are typically challenging to sell without hands-on interaction from a shopper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Selectors are one of a number of Enhanced Content capabilities from Syndigo. Learn more about Product Selectors or other Syndigo Enhanced Content.<\/p>\n","protected":false},"author":1,"featured_media":37918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real-World Examples: Bringing the Store Experience Online<\/title>\n<meta name=\"description\" content=\"Product Selectors are one of a number of Enhanced Content capabilities from Syndigo. 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