{"id":3222,"date":"2021-02-22T08:49:00","date_gmt":"2021-02-22T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/are-your-marketing-images-helping-you-grow-foodservice-sales\/"},"modified":"2023-08-08T11:50:08","modified_gmt":"2023-08-08T11:50:08","slug":"marketing-images-helping-or-hurting-foodservice-sales","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/marketing-images-helping-or-hurting-foodservice-sales\/","title":{"rendered":"Are Your Marketing Images Helping You Grow Foodservice Sales?"},"content":{"rendered":"\n<p>We know that mobile search by shoppers has exploded in the past year. And nearly all major foodservice operators are buying products online. And even if your organization has strong imagery to drive online consumer sales, it\u2019s equally important to ensure you have the digital assets to meet your distributor partners\u2019 needs as well. So, what\u2019s online is what your consumer will see, and whatever your product looks like in the distributor\u2019s system is what distributors will see. As a supplier, it\u2019s important to ask yourself\u2026 what do my products look like to my buyer\u2026and am I providing the\u202fright\u202finformation? Are my images helping or hurting my sales?<\/p>\n\n\n\n<p>Over the last decade (and certainly in the last year), the world of content production has changed drastically. More and more, suppliers have moved from haphazardly collecting images and marketing content to satisfy the basic demands of distributors, to delivering a greater level of descriptions, identifiers and yes, also photos. As technology expands and food outlets shrink, it is important to deliver the type of content that can engage consumers, but also helps generate trust with distributors through completeness and accuracy. While simply providing\u202fsomething\u202fmay have satisfied compliance needs in the past, those times are long gone. Here are couple of things to think about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consider who you are not selling to (hint: Not the end consumer!)<\/h2>\n\n\n\n<p>As a brand owner, it\u2019s important to include engaging imagery around your items\u2026 Glamour shots of your product being enjoyed by a family at a dining room table, for example, or the latest video ad. This is essential today when selling to the end consumer, but in foodservice, a Chef and Distributor Sales Rep (DSR) have additional, specific information they need to know.<\/p>\n\n\n\n<ul class=\"checkmark-list wp-block-list\">\n<li>What does your product do \/ what is it for?<\/li>\n\n\n\n<li>What are the important features?<\/li>\n\n\n\n<li>How does it save time or money in preparation or output?<\/li>\n\n\n\n<li>How is it different than a competing item?<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s an example for a pre-made egg product that\u2019s popular in foodservice<\/strong><br>This kind of background information is extremely helpful for busy chef\/DSRs who are looking to build out their menus at a high volume.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"264\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Foodservice-Data.png\" alt=\"\" class=\"wp-image-45052\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The right images are critical \u2013 and one is not enough!<\/strong><\/h2>\n\n\n\n<p>In addition to knowing about the product they\u2019re purchasing (and what to expect it to look like), foodservice chefs and DSRs also need to know what\u2019s going to show up at the back door, how it can be stored, and what can be done with it. After all, different brands of food items essentially look the same; if a close up shot is all that is presented, it does not give the distributor the ability to understand how the product can be delivered, stored, or prepped.<\/p>\n\n\n\n<p>For great foodservice content, ensure you have answered these four questions:<\/p>\n\n\n\n<ul class=\"checkmark-list wp-block-list\">\n<li>What does it look like in the case box?<\/li>\n\n\n\n<li>What does it look like out of the box?<\/li>\n\n\n\n<li>What does it look like raw out of the packaging?<\/li>\n\n\n\n<li>What does it look like in use?<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s an example, with a single, simple item\u2026 Tortilla chips!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"425\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Tortilla-Chips.png\" alt=\"\" class=\"wp-image-45053\"\/><\/figure>\n\n\n\n<p>By including these images, it is easy for a chef\/DSR to understand what they will receive in back of house, the inner packs, as well as label information, the loose item and final product shots. By enabling this level of detail, suppliers can help their own cause by delivering the full transparency needed for foodservice industry.<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tWould you like to learn more?\t<\/div>\n\t<div class=\"description\">\n\t\t<p>If you would like to learn more about how Syndigo\u2019s content programs are specifically designed for Foodservice distributors and suppliers, visit our Foodservice page.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/industries\/foodservice\/\">FOOD SERVICE SOLUTIONS<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s online is what your consumer will see. As a supplier, it\u2019s important to ask yourself\u2026 what do my products look like to my buyer\u2026and am I providing the\u202fright\u202finformation?<\/p>\n","protected":false},"author":1,"featured_media":44381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[34],"class_list":["post-3222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-product-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Your Marketing Images Helping You Grow Foodservice Sales?<\/title>\n<meta name=\"description\" content=\"We know that mobile search by shoppers has exploded in the past year. 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