{"id":3276,"date":"2021-10-28T16:35:00","date_gmt":"2021-10-28T16:35:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/5-steps-to-close-the-loop-in-digital-commerce\/"},"modified":"2024-12-30T17:27:12","modified_gmt":"2024-12-30T17:27:12","slug":"5-steps-to-close-the-loop-in-digital-commerce","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/5-steps-to-close-the-loop-in-digital-commerce\/","title":{"rendered":"5 Steps to \u2018Close the Loop\u2019 in Digital Commerce"},"content":{"rendered":"\n

We\u2019re all aware of the digital commerce revolution. Businesses see it every day\u2014and, as shoppers, we live it every day. We know firsthand that our path to purchase has changed.<\/p>\n\n\n\n

Across B2C and B2B, buyers and consumers demand more information, richer experiences, and faster commerce. This shift isn\u2019t surprising, especially in the wake of a pandemic. But it does demand our attention.<\/p>\n\n\n\n

To compete, enterprises need their data to be dynamic to power the right product experiences and insights. Yet many businesses are struggling to keep pace. Fragmented data and technology gaps often hold them back.<\/p>\n\n\n\n

This is why Syndigo, including Riversand, is so powerful. We\u2019ve brought together two technology leaders to create one powerful, end-to-end commerce ecosystem. And the possibilities are endless.<\/p>\n\n\n\n

How does this ecosystem work? In this blog series, we\u2019re diving into how to address the complete product content life cycle with five essential steps.<\/p>\n\n\n\n

Why is Product Content Life Cycle Important in Digital Commerce?<\/h2>\n\n\n\n

Before discussing the how, it\u2019s helpful to understand why the product content life cycle is so crucial in digital commerce.<\/p>\n\n\n\n

Previously, implementing at least a basic Product Information Management (PIM) solution could help you compete with detailed product content. Now, businesses grapple with so much more than data quality\u2014and often try to cover the gaps with a piecemeal approach.<\/p>\n\n\n\n

In a recent report, Gartner states that organizations have various options for managing product data requirements (PIM, ERP, etc.). However, \u201cthey often struggle to choose between them or agree on a single approach across the business.\u201d<\/p>\n\n\n\n

Gartner explains, \u201cThis slows digital commerce initiatives and creates challenges, including unreliable reporting, improper recommendations, inability to drive personalization and compromised product search.\u201d<\/p>\n\n\n\n

The Answer: A Loop for Continual Improvement<\/h2>\n\n\n\n

So, what does your business need beyond basic PIM?<\/p>\n\n\n\n

Complete, accurate product content is table stakes, but you also need to build the contextual experiences that tell a story and convert shoppers into loyal customers. This requires capturing and unifying data, creating channel-ready content, disseminating the data to various endpoints, and leveraging insights to drive improvements.<\/p>\n\n\n\n

These are capabilities Syndigo and Riversand have mastered for years:<\/p>\n\n\n\n