{"id":3318,"date":"2022-10-07T08:49:00","date_gmt":"2022-10-07T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/the-beval-product-content-checklist-for-a-toast-worthy-q4\/"},"modified":"2024-04-18T18:44:06","modified_gmt":"2024-04-18T18:44:06","slug":"the-beval-product-content-checklist-for-a-toast-worthy-q4","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/the-beval-product-content-checklist-for-a-toast-worthy-q4\/","title":{"rendered":"The BevAl Product Content Checklist for a Toast-worthy Q4"},"content":{"rendered":"\n

Hot buttered rum by the fire. Fresh pumpkin ales on tap. Champagne to welcome in the New Year.<\/p>\n\n\n\n

OND (October\/November\/December) is a peak time of year for consumers to celebrate and enjoy the holiday season with their favorite beverages. And it\u2019s also a critical period for BevAl brands to grow their sales and finish strong. As the end of 2022 looms, there\u2019s still time to take action and make the most of every single purchase opportunity.<\/p>\n\n\n\n

Even with an uncertain economic future looming and lingering headwinds like labor shortages and supply chain disruptions, players in the beverage industry are poised for strong, consistent growth. After a spike in sales in 2020, growth potential has remained steady and is on pace to surpass $232 billion this year.<\/p>\n\n\n\n

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Chart and data from Common Thread<\/a><\/figcaption><\/figure>\n\n\n\n

That\u2019s a big pumpkin pie! But growth potential <\/em>doesn\u2019t guarantee results; if you want a big slice, you\u2019ve got to be ready for a fight.<\/p>\n\n\n\n

The beverage market has never been more competitive, with new entrants and established players introducing new products at a terrific pace. Beverage producers around the world are also increasingly looking across international borders to new markets, bringing new competition and market dynamics.<\/p>\n\n\n\n

Pressure to adapt and change is coming externally, too. Consumers\u2019 preferences for pricing, packaging, and flavor standards are shifting rapidly\u2014and so are requirements from retailers and distributors.<\/p>\n\n\n\n

Shelves, both physical and digital, are getting crowded and noisy. Are you standing out?<\/p>\n\n\n\n

Take Control Heading Into OND<\/h2>\n\n\n\n

Q4 has long been a make-or-break period for BevAl brands, often the difference between hitting your revenue goals or falling short.<\/p>\n\n\n\n

But as we approach the end of the year, the list of tools at your disposal to make a difference to revenue numbers gets pretty short.<\/p>\n\n\n\n

Retailers are busy and unable to accommodate changes or disruptions to their holiday strategies. ECommerce sites and digital platforms go into code freezes to avoid the risk of breaking under the stress of a flood of holiday shopping traffic. Launching a new promotion or campaign on short notice could be prohibitively expensive or logistically impossible.<\/p>\n\n\n\n

But there\u2019s still a powerful lever beverage and alcohol brands can pull to make meaningful improvements to your OND performance: product content.<\/strong> Follow these steps to develop a competitive content plan and end the year on a high note.<\/p>\n\n\n\n

1. Winning on a Crowded BevAl Shelf with Stellar Product Content<\/h3>\n\n\n\n

Strong product content is hugely important for making the most of every sales opportunity.:<\/p>\n\n\n\n