{"id":54648,"date":"2024-01-12T11:53:42","date_gmt":"2024-01-12T11:53:42","guid":{"rendered":"https:\/\/syndigo.com\/?p=54648"},"modified":"2024-01-12T14:34:19","modified_gmt":"2024-01-12T14:34:19","slug":"retail-data-success-stories","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/retail-data-success-stories\/","title":{"rendered":"Retail Excellence: 4 Innovative Retailers Overachieving With Data and Product Information"},"content":{"rendered":"\n

The world of retail is endlessly dynamic, and constant innovation is needed to stay competitive and keep up with mercurial consumer expectations.<\/p>\n\n\n\n

One of the best ways to adapt to such rapid change is to take inspiration from innovators that are finding demonstrable success and solving real problems common to retailers. The realms of data management and product content are particularly important for retail brands, and there\u2019s a lot of progress to be made by following in the footsteps of retailers taking strides to get better results. From improving efficiency to growing sales to minimizing waste, don\u2019t miss out on these recent examples of real retail innovation.<\/p>\n\n\n\n

\"Biocoop\"<\/figure>\n\n\n\n

Biocoop<\/h2>\n\n\n\n

As a network of over 700 independent organic shops in France, Biocoop<\/a> is dedicated to sustainable and ethical consumption. However, with product data scattered across Excel sheets and systems, they struggled to provide complete, accurate information to meet customer expectations. \u201cProduct data must be rich, complete and correct in order to maintain and guarantee our commitment to our customers,\u201d shared Referential Manager Anne-Laure Portrait.<\/p>\n\n\n\n

By implementing Product Information Management (PIM), Biocoop unified their data into a central, scalable system that enables them to compete with large privately owned companies. This drove remarkable improvements, including a 90% improvement in data entry and quality.<\/p>\n\n\n\n

With their complex needs addressed by the customizable Syndigo PIM, Biocoop set their teams up for even greater ecommerce success. Their story<\/a> shows the power of centralizing quality product content to improve employee productivity and customer satisfaction at the same time.<\/p>\n\n\n\n

\"Cub-food-Case-Study\"<\/figure>\n\n\n\n

Cub<\/h2>\n\n\n\n

Like many other prominent grocery supermarket chains, Cub<\/a> was slower to fully adopt e-commerce than some industries. It was dependent on a third-party solution to power its e-commerce platform for several years, and when it sought to become independent the retailer faced a major problem; it lacked all the product data and content needed to fully stock an online store.<\/p>\n\n\n\n

\u201cWe didn\u2019t have a content provider and didn\u2019t have the resources to do it ourselves,\u201d said Chad Bersie, Cub\u2019s Director of E-commerce.<\/p>\n\n\n\n

Cub tapped into Syndigo\u2019s Marketplace, a vast library of validated ready-to-publish product information, to catch up from its data deficit. Practically overnight, the supermarket was able to stock its digital shelves with comprehensive data and images for over 100,000 SKUs.<\/p>\n\n\n\n

But that wasn\u2019t all\u2014Cub would go on to run a major vendor engagement campaign to improve its PDPs and grow sales as much as 27% for some products. Learn how they did it in the complete case study<\/a>.<\/p>\n\n\n\n

\"Adorama-Retail-Case-Study\"<\/figure>\n\n\n\n

Adorama<\/h2>\n\n\n\n

As a top destination for photo and AV gear, Adorama depends on conveying every technical detail to serve its discerning customer base. But with product data scattered across outdated systems, they lacked flexibility to enrich content.<\/p>\n\n\n\n

Implementing Syndigo\u2019s PIM unlocked valuable new e-commerce capabilities:<\/p>\n\n\n\n