{"id":72496,"date":"2025-06-05T03:57:03","date_gmt":"2025-06-05T07:57:03","guid":{"rendered":"https:\/\/syndigo.com\/?p=72496"},"modified":"2026-02-26T02:38:50","modified_gmt":"2026-02-26T07:38:50","slug":"state-of-product-experience-2025","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/ebook\/state-of-product-experience-2025\/","title":{"rendered":"Consumer Research Report: The State of Product Experience 2025\u00a0\u00a0"},"content":{"rendered":"\n<section class=\"hero-inner hero-resources \">\n    <div class=\"container-epic\">\n        <div class=\"hero-inner__content\">\n                            <p class=\"hero-inner__subtitle\">Ebook<\/p>\n            \n                            <h1 class=\"hero-inner__title\">Consumer Research Report: The State of Product Experience 2025\u00a0\u00a0<\/h1>\n                    <\/div>\n\n        <div class=\"hero-inner__image\">\n            <img decoding=\"async\"\n                src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/hero.svg\"\n                alt=\"Syndigo\"\n                class=\"shapes_hero\">\n\n                            <img decoding=\"async\"\n                    src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/Product-Experience-Report-2025-.webp\"\n                    alt=\"Syndigo\"\n                    class=\"main_image\">\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"two-columns-form-text inner-page-form-multilang light \">\n    <div class=\"two-columns-form-text__container\">\n        <div class=\"two-columns-form-text__text\">\n                                        <div class=\"two-columns-form-text__text-content\">\n                    <p>Product content is more than just information\u2014it\u2019s the foundation of how shoppers and customers experience a brand. In this edition of our annual global consumer research study, we uncovered how consumers interact with product content, what they expect from brands, and how content influences their buying decisions across every channel.<\/p>\n<p>We surveyed more than 8,500 shoppers across six major markets around the world to understand how product experiences shape perception, loyalty, and sales in 2025. Their responses reveal powerful insights for retailers and consumer brands to shape strategy and optimize the customer journey.<\/p>\n<p><strong>Download the guide<\/strong>\u202fnow for the complete results and analysis.<\/p>\n<p>Inside The State of Product Experience Report<\/p>\n<ul>\n<li>How product content influences brand perception<\/li>\n<li>Which types of e-commerce content drive sales<\/li>\n<li>Differences in behavior and preferences across global markets<\/li>\n<li>How shoppers reconsider content in the face of uncertain market factors<\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n        <div class=\"inner-page-form-multilang__container\">\n            <div class=\"inner-page-form-multilang__form\">\n                                    <h2 class=\"inner-page-form-multilang__title-form\">Get your copy now!<\/h2>\n                                <script src=\"\/\/pages.syndigo.com\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_2933\"><\/form> <script>MktoForms2.loadForm(\"\/\/pages.syndigo.com\", \"539-CDH-942\", 2933);<\/script>            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-331fca18 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group grid-image-text-container is-layout-constrained wp-container-core-group-is-layout-639b5052 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-text-align-center has-x-large-font-size\" id=\"h-prepare-yourself-for-the-future-of-product-experiences-nbsp-nbsp\" style=\"font-style:normal;font-weight:500\">Prepare Yourself for the Future of Product Experiences&nbsp;&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-dd63fd6d wp-block-group-is-layout-grid\" style=\"padding-top:var(--wp--preset--spacing--sm);padding-bottom:0\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group grid-image-text-container__card is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/e-commerce-content.svg\" alt=\"e-commerce content\" class=\"wp-image-60956\" style=\"object-fit:cover;width:106px;height:107px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">What can I do to grow e-commerce sales?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group grid-image-text-container__card is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full is-resized wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/e-commerce.svg\" alt=\"e-commerce\" class=\"wp-image-60957\" style=\"object-fit:cover;width:106px;height:107px\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">How can I avoid negative product experiences?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group grid-image-text-container__card is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-full wp-container-content-69bc4bdf\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"96\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/12\/AI.png\" alt=\"Product content\" class=\"wp-image-60959\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Do my customers really care where a product is made?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons resources-btn is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#form\">Download Now: The State of Product Experience 2025<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-d13ff50b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-56e5e9f6\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-shape-your-product-experience-strategy-with-real-data-nbsp-nbsp\" style=\"font-style:normal;font-weight:300\">Shape Your Product Experience Strategy with Real Data&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Hear straight from your customers what they want and expect from your product data, descriptions, images, and multimedia.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/Product-Experience-2025-.webp\" alt=\"\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-d13ff50b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-56e5e9f6\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/Global-Consumer-Trends-.webp\" alt=\"\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-an-international-consumer-research-survey\" style=\"font-style:normal;font-weight:300\">An International Consumer Research Survey<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">This year\u2019s research covered broad consumer audiences across Brazil, France, Germany, Mexico, the US, and the UK to offer global and localized insights on improving the product experience.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-medium-font-size is-layout-constrained wp-container-core-group-is-layout-d13ff50b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns has-white-background-color has-background has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-39e0a8e1 wp-block-columns-is-layout-flex advgb-dyn-56e5e9f6\" style=\"border-radius:20px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-343acf9e wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-left has-x-large-font-size\" id=\"h-get-ahead-of-global-consumer-trends-nbsp-nbsp\" style=\"font-style:normal;font-weight:300\">Get Ahead of Global Consumer Trends&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Grab a high-level view of how consumer sentiment is shifting over time and see what your shoppers think about trending economic circumstances and topics like nation-of-origin information.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-3ca914a4 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/06\/Product-Experience-Strategy.webp\" alt=\"\" style=\"border-radius:20px\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n\n<section class=\"explore-homepage dark\">\n\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/explore-more.svg\" alt=\"Syndigo\" class=\"shape-explore-more\">\n\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/explore-more-right.svg\" alt=\"Syndigo\" class=\"shape-explore-more-right\">\n\t<div class=\"explore-homepage__container\">\n\t\t<h2 class=\"explore-homepage__title\">Explore More<\/h2>\n\n\t\t<div class=\"explore-homepage__cards\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/syndigo.com\/blog\/black-friday-cyber-monday-inventory-optimization\/\" target=\"_self\" class=\"explore-homepage__card-link-wrapper\">\n\t\t\t\t\t\t\t<article class=\"explore-homepage__card\">\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-image-container blog\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Digital-Shelf-Analytics.webp\" alt=\"Holiday Sales\" class=\"explore-homepage__card-image\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-label blog\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"explore-homepage__card-title\">\n\t\t\t\t\t\t\t\t\t\tEnhancing Stock Accuracy &amp; Shopper Satisfaction: Your Key to Holiday Sales Success\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"explore-homepage__card-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-link\">Read More<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/syndigo.com\/blog\/holiday-sales-predictions-2023\/\" target=\"_self\" class=\"explore-homepage__card-link-wrapper\">\n\t\t\t\t\t\t\t<article class=\"explore-homepage__card\">\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-image-container blog\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/11\/Holiday-Sales-Predictions.webp\" alt=\"Holiday Sales Predictions\" class=\"explore-homepage__card-image\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-label blog\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"explore-homepage__card-title\">\n\t\t\t\t\t\t\t\t\t\tSnapshot of Holiday Sales Predictions 2023 \t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"explore-homepage__card-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-link\">Read More<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/syndigo.com\/ebook\/unlocking-ecommerce-success\/\" target=\"_self\" class=\"explore-homepage__card-link-wrapper\">\n\t\t\t\t\t\t\t<article class=\"explore-homepage__card\">\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-image-container ebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/09\/eCommerce-Success.png\" alt=\"eCommerce-Success\" class=\"explore-homepage__card-image\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"explore-homepage__card-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-label ebook\">Ebook<\/span>\n\t\t\t\t\t\t\t\t\t<h3 class=\"explore-homepage__card-title\">\n\t\t\t\t\t\t\t\t\t\tUnlocking eCommerce Success\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"explore-homepage__card-description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<span class=\"explore-homepage__card-link\">Read More<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Product content is more than just information\u2014it\u2019s the foundation of how shoppers and customers experience a brand. In this edition of our annual global consumer research study, we uncovered how consumers interact with product content, what they expect from brands, and how content influences their buying decisions across every channel.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":72499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"none","footnotes":""},"categories":[1],"tags":[186],"class_list":["post-72496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-product-experience-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>State of Product Experience 2025<\/title>\n<meta name=\"description\" content=\"Discover how 8,500+ global shoppers view product content. Get insights to boost e-commerce performance. Download the 2025 report now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of Product Experience 2025\" \/>\n<meta property=\"og:description\" content=\"Discover how 8,500+ global shoppers view product content. Get insights to boost e-commerce performance. 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