{"id":74797,"date":"2025-07-28T14:28:17","date_gmt":"2025-07-28T18:28:17","guid":{"rendered":"https:\/\/syndigo.com\/?p=74797"},"modified":"2025-07-30T09:35:51","modified_gmt":"2025-07-30T13:35:51","slug":"product-provenance-consumer-insights","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/product-provenance-consumer-insights\/","title":{"rendered":"\u2018Made In\u2019 Matters: What Your Customers Think About Product Provenance\u00a0"},"content":{"rendered":"\n

In a world where consumers are more informed, more connected, and more values-driven than ever, the question isn\u2019t just\u202fwhat<\/em>\u202fthey\u2019re buying\u2014but\u202fwhere it came from<\/em>.\u00a0\u00a0<\/p>\n\n\n\n

According to recent data from a broad, global survey, consumers overwhelmingly consider it important to be able to find a product\u2019s country or region of origin before making a purchase.  <\/p>\n\n\n\n

Brands and retailers that can\u2019t answer that question clearly and confidently are at risk of letting down their customers and losing sales. <\/p>\n\n\n\n

What the world thinks about product provenance  <\/h2>\n\n\n\n

Provenance data includes information about a product\u2019s origins, including where it was made or assembled, where its ingredients and components are from, and even where it was designed. It may also include a product\u2019s path to the shelf\u2014the steps of the supply chain that brought it from raw materials to a finished, purchasable item. <\/p>\n\n\n\n

This is information that consumers around the world consider important. In The State of Product Experience 2025<\/strong><\/a>, Syndigo found from a survey of 8,500 consumers around the world that 70% thought it was somewhat or very important to be able to find information about a product\u2019s country or region of origin<\/strong>.<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

This overwhelming demand indicates that provenance information isn\u2019t just a nice-to-have\u2014it\u2019s a\u202fcritical component of the product experience<\/strong>. <\/p>\n\n\n

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\n\t\tGet the complete report \t<\/div>\n\t
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The State of Product Experience 2025 <\/p>\n\t<\/div>\n\t\t\t

\n\t\t\tDownload Now<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n

Global expectations, local nuances <\/h2>\n\n\n\n

While global interest in product origin is high, the intensity of that demand varies by market. Brazil leads all surveyed countries<\/strong>, with 83% of consumers saying origin data is important\u2014and 55% calling it\u202fvery<\/em>\u202fimportant. Mexico follows closely at 76%, indicating a strong regional emphasis on provenance. The UK showed the lowest demand, but even there a clear majority (62%) said they value easy access to country-of-origin information<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

Though there were noteworthy differences in response across geographies, responses were generally consistent across age groups and genders. <\/p>\n\n\n\n

Transparency in the product experience builds loyalty <\/h2>\n\n\n\n

Origin data doesn\u2019t just power purchase decisions\u2014it builds long-term brand affinity. The report found that\u202f75% of global shoppers<\/strong>\u202fare more likely to return to a brand that provides easy access to product information. Among Gen Z (ages 18\u201324), that number jumps to\u202f84%. <\/p>\n\n\n\n

Master your supply chain to meet consumer and regulatory demands <\/h3>\n\n\n\n
\"Product<\/figure>\n\n\n\n

Consumers have made a clear mandate for information about product origins. But they\u2019re not the only ones ramping up pressure on brands and retailers to supply comprehensive, validated provenance data; governments and regulatory bodies are also demanding it. <\/p>\n\n\n\n

The global tariff and trade regulation environment has become increasingly complex and uncertain, with varying rules and duties for products depending on where they\u2019re from and where they\u2019re going. At the same time, regulations like the Digital Product Passport<\/a> are requiring detailed data on a product\u2019s lifecycle and path through the supply chain from beginning to end. <\/p>\n\n\n

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\n\t\tAre You Prepared for the Digital Product Passport?\t<\/div>\n\t
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\n\t\t\tRead More<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n

Master Data Management (MDM)<\/a>\u202fequips organizations to meet these demands by centralizing, validating, and syndicating product and supply chain data across systems and domains.  <\/p>\n\n\n\n

With MDM, brands can ensure that origin information is not only accurate and up to date, but also easily accessible across all consumer touchpoints and compliant with evolving regulatory frameworks. It\u2019s the foundation for building trust, reducing risk, and delivering the transparency today\u2019s shoppers\u2014and tomorrow\u2019s laws\u2014require. <\/p>\n\n\n\n

Get the complete picture <\/p>\n\n\n\n

This blog only scratches the surface. The full\u202f2025 State of Product Experience<\/strong><\/a>\u202freport dives deeper into: <\/p>\n\n\n\n