{"id":77202,"date":"2025-10-07T15:04:49","date_gmt":"2025-10-07T19:04:49","guid":{"rendered":"https:\/\/syndigo.com\/?p=77202"},"modified":"2025-10-09T05:01:04","modified_gmt":"2025-10-09T09:01:04","slug":"holiday-gift-shopping-trends","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/","title":{"rendered":"Revealed: The product content that drives gift purchases during the holidays\u00a0"},"content":{"rendered":"\n<p>The holiday season is a pivotal moment for brands and retailers, driving a surge in consumer engagement and sales across nearly every industry. From festive apparel to celebration-related goods and foods, shoppers are actively seeking products that meet their seasonal needs.&nbsp;<\/p>\n\n\n\n<p>Gift purchases, in particular, represent a major share of holiday season revenue. Forty two percent of holiday celebrants last year purchased gifts for 6 or more people, according to YouGov research.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full shadowed-block\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"500\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Graph-1.svg\" alt=\"\" class=\"wp-image-77204\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/commercial.yougov.com\/rs\/464-VHH-988\/images\/WP-2024-11-US-Christmas-gifting.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Christmas gifting trends report 2024, YouGov<\/em><\/a>&nbsp;<\/p>\n\n\n\n<p>The motivations and behaviors of gift buyers are unique, and traditional product experience strategies don\u2019t always meet their demands.&nbsp;<\/p>\n\n\n\n<p>To better understand what drives holiday shoppers, Syndigo surveyed 1,510 consumers immediately following the most recent Black Friday\/Cyber Monday weekend. Their responses offer a clear view into what product content resonates most\u2014and how brands can adapt to meet those expectations.&nbsp;<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\t\t<\/div>\n\t<div class=\"description\">\n\t\t<p><span class=\"TextRun SCXW95280561 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW95280561 BCX0\">Unwrapped: 2024 Holiday Product Experience Insights to Spark 2025 Wins<\/span><\/span><span class=\"EOP SCXW95280561 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/ebook\/holiday-product-content-insights-unwrapped-2024\/\">Get the Complete Research<\/a>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-how-gift-shopping-differs-from-typical-shopping-nbsp\">How gift shopping differs from typical shopping&nbsp;<\/h2>\n\n\n\n<p>onsumers don\u2019t approach gift purchases the same way they do everyday shopping, and understanding these differences is key to crafting product content that converts.&nbsp;<\/p>\n\n\n\n<p>According to Syndigo\u2019s survey, shoppers exhibit unique patterns when buying gifts for others (or even themselves; <a href=\"https:\/\/civicscience.com\/trend-to-watch-self-gifting-during-the-2024-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 in 3 adults planned to buy themselves a holiday gift\u202flast year<\/a>).&nbsp;<\/p>\n\n\n\n<p>Just a few ways gift shopping behavior might stand apart:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Exploration of unfamiliar categories<\/strong>: Gift shoppers often browse outside their usual personal interests, venturing into new product types or verticals they wouldn\u2019t typically consider. This makes discoverability and intuitive navigation critical.&nbsp;<\/li>\n\n\n\n<li><strong>Reduced price sensitivity<\/strong>: During the holidays, shoppers may be more open to splurging. Emotional value and perceived quality often outweigh price tags, especially when buying for loved ones.&nbsp;<\/li>\n\n\n\n<li><strong>Heightened scrutiny and care<\/strong>: Gift purchases carry emotional weight. Shoppers could be more meticulous in looking for some gifts, seeking the \u201cperfect\u201d item that reflects thoughtfulness and personal relevance. This means product content must be clear, compelling, and confidence-inspiring.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These shifts underscore the need for brands and retailers to rethink their digital shelf strategy during the holidays.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-the-product-content-gift-shoppers-want-most-nbsp\">The product content gift shoppers want most&nbsp;<\/h2>\n\n\n\n<p>Our research showed that shoppers prioritized some kinds of standard \u2018core\u2019 product content on the PDP differently when shopping for gifts than consumers than through the rest of the year.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full shadowed-block\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"766\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Product-data.svg\" alt=\"\" class=\"wp-image-77252\"\/><\/figure>\n\n\n\n<p>Interest in basic product descriptions remained relatively flat for holiday gift shoppers. But the proportion that said they looked for products specifications such as the weight, size, materials or ingredients dipped significantly\u2014while demand for basic images spiked a full 10 percentage points.&nbsp;&nbsp;<\/p>\n\n\n\n<p>During a period of steep, and often limited-time, deals across multiple competing sites and channels, this indicates that busy shoppers may be more motivated to purchase by eye-catching visuals than details vs the rest of the year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That makes it all the more important to ensure the latest, most accurate and highest-quality images are available across e-commerce sites through the holidays\u2014especially if products have seasonal variants, holiday packaging, or other visual features that distinguish themselves during this time of year.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-enriching-product-pages-to-stand-out-to-gift-shoppers-nbsp\">Enriching product pages to stand out to gift shoppers&nbsp;<\/h2>\n\n\n\n<p>During the most recent holiday season, shoppers didn\u2019t just want product information\u2014they wanted immersive, engaging experiences. Enhanced Content played a pivotal role in helping consumers feel confident about their purchases and inspiring impulse buys.&nbsp;<\/p>\n\n\n\n<p>These experiences were especially impactful on Black Friday and Cyber Monday, when impressions nearly doubled compared to the week prior.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full shadowed-block\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"356\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Graph-3.svg\" alt=\"\" class=\"wp-image-77206\"\/><\/figure>\n\n\n\n<p>When asked what types of content made them more likely to purchase a holiday gift, consumers prioritized:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Lifestyle imagery and illustrative graphics<\/strong>\u202fshowing the product in use&nbsp;<\/li>\n\n\n\n<li><strong>Videos<\/strong>\u202fthat demonstrate features or benefits&nbsp;<\/li>\n\n\n\n<li><strong>360\u00b0 product views<\/strong>\u202ffor a more tactile understanding&nbsp;<\/li>\n\n\n\n<li><strong>Product comparison charts<\/strong>\u202fto help evaluate options quickly&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full shadowed-block\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"941\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/Rich-Media.svg\" alt=\"\" class=\"wp-image-77254\"\/><\/figure>\n\n\n\n<p>While all types of Enhanced Content made shoppers more open to gift purchases, it\u2019s wise to focus your resources on the content types shoppers say they value most. If gift shoppers are a target audience for your e-commerce strategy, prioritize lifestyle imagery and video, especially for products with seasonal relevance or emotional appeal, or more unique product categories that gift-buyers may be less familiar with.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-gift-yourself-even-more-insights-nbsp\">Gift yourself even more insights&nbsp;<\/h2>\n\n\n\n<p>Holiday gift shopping is a unique behavioral moment; one that demands tailored product content and a unique e-commerce strategy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>From shifting priorities around product imagery to the rising influence of Enhanced Content, the data from 2024 makes one thing clear: brands and retailers that adapt to the mindset of gift shoppers are best positioned to win.&nbsp;<\/p>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\t\t<\/div>\n\t<div class=\"description\">\n\t\t<p>Download the complete Unwrapped: 2024 Peak Holiday Consumer Preference Report to explore all the insights, stats, and recommendations that can help you optimize your product content strategy for the upcoming season. <\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/ebook\/holiday-product-content-insights-unwrapped-2024\/\">Get Your Copy<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover what product content drives holiday gift purchases and how to optimize PDPs with imagery, video, and enhanced content.<\/p>\n","protected":false},"author":2,"featured_media":77203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[39,40,186],"class_list":["post-77202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ecommerce","tag-retail","tag-product-experience-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Revealed: The Product Content That Drives Holiday Gift Purchases<\/title>\n<meta name=\"description\" content=\"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revealed: The Product Content That Drives Holiday Gift Purchases\" \/>\n<meta property=\"og:description\" content=\"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T19:04:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-09T09:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vignesh Sivaraj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vignesh Sivaraj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\"},\"author\":{\"name\":\"Vignesh Sivaraj\",\"@id\":\"https:\/\/syndigo.com\/fr\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85\"},\"headline\":\"Revealed: The product content that drives gift purchases during the holidays\u00a0\",\"datePublished\":\"2025-10-07T19:04:49+00:00\",\"dateModified\":\"2025-10-09T09:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp\",\"keywords\":[\"eCommerce\",\"Retail\",\"PXM\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\",\"url\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\",\"name\":\"Revealed: The Product Content That Drives Holiday Gift Purchases\",\"isPartOf\":{\"@id\":\"https:\/\/syndigo.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp\",\"datePublished\":\"2025-10-07T19:04:49+00:00\",\"dateModified\":\"2025-10-09T09:01:04+00:00\",\"description\":\"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.\",\"breadcrumb\":{\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp\",\"width\":1200,\"height\":628,\"caption\":\"product content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/syndigo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Revealed: The product content that drives gift purchases during the holidays\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/syndigo.com\/fr\/#website\",\"url\":\"https:\/\/syndigo.com\/fr\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\/\/syndigo.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/syndigo.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/syndigo.com\/fr\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\/\/syndigo.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"contentUrl\":\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/syndigoLLC\",\"https:\/\/x.com\/syndigoLLC\",\"https:\/\/www.linkedin.com\/company\/syndigo\",\"https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/syndigo.com\/fr\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85\",\"name\":\"Vignesh Sivaraj\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Vignesh Sivaraj\"},\"url\":\"https:\/\/syndigo.com\/fr\/author\/vignesh\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Revealed: The Product Content That Drives Holiday Gift Purchases","description":"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Revealed: The product content that drives gift purchases during the holidays\u00a0","og_description":"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.","og_url":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2025-10-07T19:04:49+00:00","article_modified_time":"2025-10-09T09:01:04+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp","type":"image\/webp"}],"author":"Vignesh Sivaraj","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Vignesh Sivaraj","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/"},"author":{"name":"Vignesh Sivaraj","@id":"https:\/\/syndigo.com\/fr\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85"},"headline":"Revealed: The product content that drives gift purchases during the holidays\u00a0","datePublished":"2025-10-07T19:04:49+00:00","dateModified":"2025-10-09T09:01:04+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/"},"wordCount":769,"publisher":{"@id":"https:\/\/syndigo.com\/fr\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp","keywords":["eCommerce","Retail","PXM"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/","url":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/","name":"Revealed: The Product Content That Drives Holiday Gift Purchases","isPartOf":{"@id":"https:\/\/syndigo.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp","datePublished":"2025-10-07T19:04:49+00:00","dateModified":"2025-10-09T09:01:04+00:00","description":"Discover the product content that drives holiday gift sales. Learn how to optimize PDPs with visuals, video, and enhanced content for seasonal success.","breadcrumb":{"@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content.webp","width":1200,"height":628,"caption":"product content"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/fr\/blog\/holiday-gift-shopping-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"Revealed: The product content that drives gift purchases during the holidays\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/fr\/#website","url":"https:\/\/syndigo.com\/fr\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/fr\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/fr\/#\/schema\/person\/04b6f0b2b1d332163a4ea875c411ff85","name":"Vignesh Sivaraj","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Vignesh Sivaraj"},"url":"https:\/\/syndigo.com\/fr\/author\/vignesh\/"}]}},"author_meta":{"display_name":"Vignesh Sivaraj","author_link":"https:\/\/syndigo.com\/fr\/author\/vignesh\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2025\/10\/product-content-300x157.webp","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/fr\/category\/blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/syndigo.com\/fr\/category\/blog\/\" class=\"advgb-post-tax-term\">eCommerce<\/a>","<a href=\"https:\/\/syndigo.com\/fr\/category\/blog\/\" class=\"advgb-post-tax-term\">Retail<\/a>","<a href=\"https:\/\/syndigo.com\/fr\/category\/blog\/\" class=\"advgb-post-tax-term\">PXM<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">eCommerce<\/span>","<span class=\"advgb-post-tax-term\">Retail<\/span>","<span class=\"advgb-post-tax-term\">PXM<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 6 months ago","modified":"Updated 6 months ago"},"absolute_dates":{"created":"Posted on October 7, 2025","modified":"Updated on October 9, 2025"},"absolute_dates_time":{"created":"Posted on October 7, 2025 3:04 pm","modified":"Updated on October 9, 2025 5:01 am"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/posts\/77202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/comments?post=77202"}],"version-history":[{"count":10,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/posts\/77202\/revisions"}],"predecessor-version":[{"id":77277,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/posts\/77202\/revisions\/77277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media\/77203"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/media?parent=77202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/categories?post=77202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/fr\/wp-json\/wp\/v2\/tags?post=77202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}