{"id":78495,"date":"2025-11-05T02:46:00","date_gmt":"2025-11-05T07:46:00","guid":{"rendered":"https:\/\/syndigo.com\/success-stories\/jbs-foods-2\/"},"modified":"2025-12-18T16:05:19","modified_gmt":"2025-12-18T21:05:19","slug":"petiq","status":"publish","type":"post","link":"https:\/\/syndigo.com\/fr\/success-stories\/petiq\/","title":{"rendered":"PetIQ: From \u201cRuff\u201d Times to Tail-Wagging Success with Syndigo"},"content":{"rendered":"\n
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SUCCESS STORY<\/p>\n\n\n\n

PetIQ: From \u201cRuff\u201d Times to Tail-Wagging Success with Syndigo<\/strong><\/strong><\/strong><\/strong><\/h1>\n<\/div>\n\n\n\n
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\"PetIQ\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
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PetIQ’s<\/a> industry-leading pet health products and brands deliver prescription medication, over-the-counter treatments, and treats to help pets live their best lives. Available through top e-commerce and retail partners like Amazon, Walmart, and specialty pet stores, their products and veterinary services help pet parents ensure that their pets get the care they need.<\/p>\n\n\n\n

With multiple acquisitions and a growing brand portfolio, PetIQ needed a reliable partner to help them efficiently manage product content across eCommerce retailer websites to ensure control, accuracy, and consistency at scale.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\"Brandon\t\t<\/div>\n\t\t
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\n\t\t\t\"PetIQ\t\t<\/div>\n\t\t

“What started as a basic requirement turned into a competitive advantage. Syndigo became the trusted backbone of our eCommerce operations.”<\/p>\n<\/div>\n\t\t

Brandon Phillips<\/div>\n\t\t
Marketing Operations Manager<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

The Challenge: Herding Cats Across Multiple Systems<\/strong><\/h2>\n\n\n\n

Managing product content across multiple eCommerce retailers posed a big challenge for PetIQ. Rapid growth through acquisitions led to a complex network of systems, making it difficult to keep product information accurate on retailer websites. This fragmentation resulted in regulatory fines and impacted sales performance.<\/p>\n\n\n\n

PetIQ was managing content across five different enterprise resource planning (ERP) systems. The manual processes made it nearly impossible to launch products efficiently or maintain consistent content across retailers. Some product detail pages went years without updates, leading to gaps in information that negatively impacted sales.<\/p>\n\n\n\n

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