Create and Ingest Great Content

Fueling commerce starts with the right content.

Great content—built to reach anywhere.

Accurate and complete product data is essential to building trust. Without it, your trading partners can face shipping delays, fewer shopper conversions, and gaps in product pages. Syndigo creates the high quality core content required by retailers and distributors and demanded by consumers, so you can count on a continual flow of verified data.

Working with All Types of Content

Core Content Creation & Verification

Optimized Content

CGI Content

Stylized Content

Nutritional Information & Wellness

Brand Created Content

Core Content Creation & Verification

Whether brands supply content or Syndigo creates it, we ensure consistency across recipients and an accurate representation of each item. This includes photo imagery, weights and dimensions, ingredients, nutritional information, marketing claims, and other packaging information. Additionally, we verify all content for completeness, accuracy, and quality.

Our content team of experts can create core product content, including photography, descriptions, and other information to meet the thousands of different recipient requirements. In addition, we can enrich product descriptions with as many as 171 million additional attributes, such as allergens, dietary compliance, SEO terms, warnings, and so on.

Brands also have the option to deliver digital item assets through API, direct entry, and more. The Syndigo team will take it from there, error-proofing, checking for accuracy and consistency, and adding rich media if requested.

If you’re in need of high-quality, ready-to-use product information and visual assets for your print or digital marketing, eCommerce site, or store, tap into the Syndigo Marketplace. It’s the world’s largest active database of verified and standardized product content.

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Optimized Content

Go beyond core product imagery. Create an engaging image, lifestyle imagery, and mobile-ready content. With Optimized Content, clients can see up to a 39% increase in Add-To-Cart rates and a 18% sales lift.

This is the main image on the page, so make it count. Highlight key points—unique features, differentiators, varieties, flavors, or scents—to focus the value proposition and remove noise.

Convey an accurate size of the product to help consumers make good decisions (and reduce returns).

Consumers want to see products in context. Showcase your product in real-world situations with appropriate background imagery or use traditional food photography for certain products.

Strengthen an image through feature benefits, call outs, uses, or nutrition.

EXPLORE OPTIMIZED CONTENT

CGI Content

Photorealistic Computer Generated Imagery (CGI) eliminates the need for shipping physical samples. With CGI, Syndigo can help brands deliver a completely new digital image set to a recipient as early as 12 weeks prior to an on-shelf date, rather than waiting for mechanical or physical samples.

Once a master image is created, new labels can be swapped out quickly to produce variants.

Get up to three angled marketing views and six flat-facing images.

EXPLORE CGI CONTENT

Stylized Content

How appealing do your food products look? Great food photography can capture their sense of flavor and entice consumers to buy. We can artfully arrange your products so they look as good as they taste. This is especially helpful for bulk products sold for foodservice use or warehouse outlets.

Ready-to-eat items with supporting elements.

Simple prep (warming, brewing, etc.) with more supporting elements.

Full preparation and cooking of items.

EXPLORE STYLIZED CONTENT

Nutritional Information & Wellness

With our help, clients and consumers can easily access and understand nutrition information. Syndigo brings together a staff of registered dietitians and one of the largest databases of nutrition information. This database includes a network of restaurant chains, foodservice providers and grocery stores covering more than 92% of food products in the US and Canada.

Take advantage of relevant wellness attributes and claims, ensure claims are FDA compliant, and meet consumer expectations for transparency with SmartLabel.

Learn more

Access the world’s largest nutritional database for grocery, restaurant food, and common recipes. Use it to offer transparent, clear nutrition information for your app, website, or concept. (We also offer a consumer-facing, downloadable app.)

Downloadable App

Rely on Syndigo’s nutrition calculators, interactive menus, and allergen wizards, already in use by 600+ restaurant chains.

Find nutritional equivalents for food prepared at home. Our in-house registered dietitians research, curate, and analyze recipes and share them via the database.

Explore Nutrition

Syndigo’s SmartLabel solution allows brands to streamline the process of compiling, managing, and auditing the nutrition, ingredient, and allergen information that consumers are interested in.

SmartLabel Solution

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Brand Created Content

Syndigo’s Active Content Engine is flexible enough that you can use your existing brand-created content as well. Simply upload the assets and label information you already have, and Syndigo will ensure that it is validated, categorized and uploaded quickly. (Note: some retailer recipients will not accept brand-created content; however it will still be available to all who do accept it.)

TAKE A PRODUCT TOUR

Explore Our Solutions to Power Commerce

Core & Enriched Content

Easily onboard new vendor content, including new item setups. Access product images, descriptions, weights and measures, attributes, categories and company information to drive your shopper sales and merchandising programs.

Data Management & Governance

Bring together all types of content and data together with PIM and MDM solutions, to help you unify data sets, processes, and domains across products, customers and locations.

GDSN Content

Ensure management and compliance for GS1-certified product content, including descriptors, identifiers, images, videos, and Child Nutritional Equivalencies.

Content Creation

Generating effective brand imagery begins with consistent, high-quality and accurate product images that resonate with your consumers and how they shop.

Do you have a strategy for creating compelling content—easily and repeatedly?

We know what it’s like to wonder if you’ll ever be able to keep up with ever-evolving standards and expectations. Let us show you how we can help you create the right content for trading partners and consumers—without trade-offs.

Take a Product Tour

14,000+

Enterprises Globally

1,750+

Global Recipients Connections

1M

Daily data
Quality Checks

330M+

Assets
Published

Hear From Our Clients

Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.

Christian Beckers

Global Digital Program Lead, PXM

“All the experiences that you can have in our boutiques, or even in the stores of our partners … we can recreate those into our D2C sites or even into our retailers or partner markets. It should be a really fun experience (online)”

L’Oreal LatAm

Things like hotspots, things like product tours, new carousels, below the fold experiences, videos…it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.

Courtney Cheevers

Digital Content Specialist

I’m a big fan of Syndigo’s UX, it’s powerful and intuitive. We have also had great internal support from the Syndigo team, I appreciate that our feedback on certain things has been solicited and overall, it’s been positive.

Holly Pitel

Digital Shelf Analyst

Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.

Alex Ives

Head of Business & Enterprise Architecture

Featured Resources

Ebook

Create and Ingest Great Content

Great content—built to reach anywhere.

Working with All Types of Content

Core Content Creation & Verification

Optimized Content

CGI Content

Stylized Content

Nutritional Information & Wellness

Brand Created Content

Core Content Creation & Verification

Syndigo Created Content

Brand Created Content

The Syndigo Marketplace

Optimized Content

Optimized Hero

Relative Size Photos

Lifestyle Imagery

Claims & Feature/Benefit Imagery

CGI Content

Flexible image assets

Multiple views

Stylized Content

Plating

Prepping

Cooking

Nutritional Information & Wellness

Wellness

Comprehensive Nutritional Info

Interactive Tools

Common Foods Database

SmartLabel

Brand Created Content

Explore Our Solutions to Power Commerce

Do you have a strategy for creating compelling content—easily and repeatedly?

14,000+

1,750+

1M

330M+

Hear From Our Clients

Featured Resources

What is Product Information Management (PIM)?

The Ultimate Guide to Digital Shelf Analytics

Complex Data Drives Everything