{"id":72978,"date":"2025-06-20T04:03:00","date_gmt":"2025-06-20T08:03:00","guid":{"rendered":"https:\/\/syndigo.com\/?post_type=glossary&#038;p=72978"},"modified":"2025-06-21T04:46:32","modified_gmt":"2025-06-21T08:46:32","slug":"enhanced-content","status":"publish","type":"glossary","link":"https:\/\/syndigo.com\/pl\/glossary\/enhanced-content\/","title":{"rendered":"Enhanced Content (EC)"},"content":{"rendered":"\n<p>Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions (see Enhanced Product Content) \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-enhanced-content-ec\"><strong>What is Enhanced Content (EC)?<\/strong><\/h2>\n\n\n\n<p>Enhanced content includes rich media and interactive elements\u2014like 360\u00b0 spins, videos, and comparison charts\u2014that go beyond basic product descriptions. Another term for Enhanced Product Content, it is designed to educate, inspire, and convert shoppers by delivering a more immersive product experience. In the world of PXM, enhanced content is a proven way to increase engagement and reduce bounce rates.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rich media elements beyond product descriptions or label imagery that help brands boost greater shopper engagement and conversions (see Enhanced Product Content) \u00a0<\/p>\n","protected":false},"author":2,"template":"","glossary_category":[220],"class_list":["post-72978","glossary","type-glossary","status-publish","hentry","glossary_category-rich-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhanced Content (EC) Explained<\/title>\n<meta name=\"description\" content=\"Boost engagement with videos, 360\u00b0 views, and rich media that create immersive product experiences and drive shopper conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhanced Content (EC) Explained\" \/>\n<meta property=\"og:description\" content=\"Boost engagement with videos, 360\u00b0 views, and rich media that create immersive product experiences and drive shopper conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/pl\/glossary\/enhanced-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-21T08:46:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/enhanced-content\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/enhanced-content\\\/\",\"name\":\"Enhanced Content (EC) Explained\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\"},\"datePublished\":\"2025-06-20T08:03:00+00:00\",\"dateModified\":\"2025-06-21T08:46:32+00:00\",\"description\":\"Boost engagement with videos, 360\u00b0 views, and rich media that create immersive product experiences and drive shopper conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/enhanced-content\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/enhanced-content\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/enhanced-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Enhanced Content (EC)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. 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