{"id":74830,"date":"2025-07-29T03:48:53","date_gmt":"2025-07-29T07:48:53","guid":{"rendered":"https:\/\/syndigo.com\/?post_type=glossary&p=74830"},"modified":"2025-07-29T03:48:58","modified_gmt":"2025-07-29T07:48:58","slug":"amazon-vendor","status":"publish","type":"glossary","link":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/","title":{"rendered":"Amazon Vendor"},"content":{"rendered":"\n

An Amazon vendor is a manufacturer, brand owner, or distributor that supplies products directly to Amazon, which then sells them to customers.\u00a0<\/p>\n\n\n\n

What is an Amazon Vendor?<\/strong><\/h2>\n\n\n\n

Amazon vendors sell their products to Amazon<\/a> at wholesale prices, which then resells the products to customers. This is different from Amazon sellers who sell directly to customers through Amazon’s marketplace. Becoming an Amazon vendor is by invitation only.\u00a0<\/p>\n\n\n\n

Amazon selects vendors based on their product visibility, reliability, and appeal to Amazon\u2019s buyers. Smart branding, great products, and a strong presence can put you on Amazon\u2019s radar to become an Amazon vendor.  <\/p>\n\n\n\n

Syndigo can help sellers get noticed with its Product Experience Management (PXM) platform<\/a>, which enables them to enhance their Amazon presence through comprehensive content management, digital shelf analytics, and syndication solutions. The platform’s Amazon A+ Content feature allows vendors to submit immersive visuals and detailed product information to get noticed faster.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

An Amazon vendor is a manufacturer, brand owner, or distributor that supplies products directly to Amazon, which then sells them to customers.\u00a0<\/p>\n","protected":false},"author":2,"template":"","glossary_category":[223],"class_list":["post-74830","glossary","type-glossary","status-publish","hentry","glossary_category-commerce"],"acf":[],"yoast_head":"\nAmazon Vendor: Grow with PXM & A+ Content Solutions<\/title>\n<meta name=\"description\" content=\"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Vendor: Grow with PXM & A+ Content Solutions\" \/>\n<meta property=\"og:description\" content=\"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T07:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1292\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/amazon-vendor\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/amazon-vendor\\\/\",\"name\":\"Amazon Vendor: Grow with PXM & A+ Content Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\"},\"datePublished\":\"2025-07-29T07:48:53+00:00\",\"dateModified\":\"2025-07-29T07:48:58+00:00\",\"description\":\"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/amazon-vendor\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/amazon-vendor\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/glossary\\\/amazon-vendor\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/syndigo.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Amazon Vendor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Amazon Vendor: Grow with PXM & A+ Content Solutions","description":"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Amazon Vendor","og_description":"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.","og_url":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_modified_time":"2025-07-29T07:48:58+00:00","og_image":[{"width":1292,"height":720,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_site":"@syndigoLLC","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/","url":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/","name":"Amazon Vendor: Grow with PXM & A+ Content Solutions","isPartOf":{"@id":"https:\/\/syndigo.com\/pl\/#website"},"datePublished":"2025-07-29T07:48:53+00:00","dateModified":"2025-07-29T07:48:58+00:00","description":"Learn how Amazon vendors can boost brand visibility and sales with Syndigo\u2019s PXM, A+ Content, and digital shelf analytics.","breadcrumb":{"@id":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/pl\/glossary\/amazon-vendor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"Glossary","item":"https:\/\/syndigo.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Amazon Vendor"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/pl\/#website","url":"https:\/\/syndigo.com\/pl\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/pl\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]}]}},"featured_img":false,"coauthors":[],"author_meta":{"author_link":"https:\/\/syndigo.com\/pl\/author\/vignesh\/","display_name":"Vignesh Sivaraj"},"relative_dates":{"created":"Posted 9 months ago","modified":"Updated 9 months ago"},"absolute_dates":{"created":"Posted on July 29, 2025","modified":"Updated on July 29, 2025"},"absolute_dates_time":{"created":"Posted on July 29, 2025 3:48 am","modified":"Updated on July 29, 2025 3:48 am"},"featured_img_caption":"","tax_additional":{"glossary_category":{"linked":["<a href=\"https:\/\/syndigo.com\/pl\/glossary_category\/commerce\/\" class=\"advgb-post-tax-term\">Commerce<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Commerce<\/span>"],"slug":"glossary_category","name":"Glossary Categories"}},"series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/glossary\/74830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/media?parent=74830"}],"wp:term":[{"taxonomy":"glossary_category","embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/glossary_category?post=74830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}