{"id":49121,"date":"2023-08-18T13:21:30","date_gmt":"2023-08-18T13:21:30","guid":{"rendered":"https:\/\/syndigo.com\/news\/syndigo-bolsters-executive-leadership-team-2\/"},"modified":"2025-11-12T11:56:43","modified_gmt":"2025-11-12T16:56:43","slug":"how-consumers-experience-and-think-about-product-data","status":"publish","type":"news","link":"https:\/\/syndigo.com\/pl\/news\/how-consumers-experience-and-think-about-product-data\/","title":{"rendered":"New Syndigo Research Reveals How Consumers Experience and Think About Product Data"},"content":{"rendered":"\n<section class=\"wp-block-group events-landing-sec-2 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"news-single-date\">CHICAGO, Illinois<br><strong>September 14, 2023<\/strong><\/p>\n\n\n\n<p>Syndigo, the leading solution for managing, enriching and delivering product data, today released their latest insights into today\u2019s shopper with a new research report: <a href=\"https:\/\/syndigo.com\/ebook\/the-state-of-product-content-2023\/\"><strong>The State of Product Content 2023<\/strong><\/a>.<\/p>\n\n\n\n<p>With the significant changes in shopping behavior over the past several years \u2013 due to pandemic-related restrictions, supply chain availability, and inflationary pressures \u2013 there has been limited publicly available research to understand the way today\u2019s shopper considers the elements that influence shopping behavior.<\/p>\n\n\n\n<p>The State of Product Content 2023 offers illuminating insights for brands, manufacturers, marketplaces and distributors alike.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThere\u2019s a lot of discussion with clients about what today\u2019s consumers want from brands and retailers,\u201d said Benny Blum, SVP of Product, \u201cbut often very little evidence-backed guidance. This is especially true for the product data and visual assets used to sell online.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Syndigo\u2019s research helped to confirm what many of their brand and retail clients intuitively understand. However, there were also some surprising findings that may challenge common wisdom.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUltimately, the takeaway here is that product data has a huge influence on consumer behavior and perceptions,\u201d said Blum. \u201cIt\u2019s essential for businesses fighting to win at the shelf to create product data that not only works for their own internal needs, but can also be transformed for these battlefields where consumers are interacting with it.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>The report contains key insights, including:<\/p>\n\n\n\n<ul class=\"wp-block-list checkmark-list\">\n<li>91% of consumers are more likely to return to a brand and\/or retailer if they can quickly find all the information they want about products while shopping<\/li>\n\n\n\n<li>43% of consumers abandoned one or more purchases in the last 6 months because they could not find sufficient information about the product<\/li>\n\n\n\n<li>Besides a product\u2019s descriptive \u2018Core Content\u2019 (i.e., description of product and basic information like weight, materials, volume, etc.), the product content that is most likely to influence a purchase is comparison charts with similar products (38%) and 360\u00b0 product view (36%)<\/li>\n<\/ul>\n\n\n\n<p>All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,149 adults. Fieldwork was undertaken between 7th &#8211; 8th August 2023. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+). Other insights included in the report include the influence of product content on customer experiences, brand perception, buying behavior and more. The full report and survey results can be found on Syndigo\u2019s website at <a href=\"https:\/\/syndigo.com\/ebook\/the-state-of-product-content-2023\/\">syndigo.com\/ebook\/the-state-of-product-content-2023\/<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-syndigo\">About Syndigo:<\/h2>\n\n\n\n<p>Syndigo powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem. With industry-leading data management, syndication, and analytics, combined with the largest two-sided network for content distribution, we deliver accurate information that improves decision-making and accelerates sales on every shelf.<\/p>\n\n\n\n<p>Syndigo serves more than 14,000 manufacturers, and 1,750 retailers and distributors globally across key industries including grocery, foodservice, hardlines, home improvement\/DIY, pet, health and beauty, automotive, apparel, oil &amp; gas, and healthcare. For more information and insights, visit <a href=\"https:\/\/syndigo.com\/\">syndigo.com<\/a> or join us on <a href=\"https:\/\/www.linkedin.com\/company\/syndigo\">LinkedIn<\/a>.<\/p>\n<\/div><\/section>\n\n\n\n<section class=\"wp-block-group home-sec-2 onboarding-sec-3 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group wave-bg-section is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"899\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/05\/wave-bg.svg\" alt=\"\" class=\"wp-image-579\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"91\" height=\"69\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/syndigo-icon.svg\" alt=\"\" class=\"wp-image-134\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-f08c843bc0ae34e164888a8f63fdd63b\">Join the Largest, Global Two-sided Network of Brands + Recipients<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/syndigo.com\/request-demo\/\">Get Started<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>CHICAGO, IllinoisSeptember 14, 2023 Syndigo, the leading solution for managing, enriching and delivering product data, today released their latest insights into today\u2019s shopper with a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":48869,"comment_status":"closed","ping_status":"closed","template":"","news-type":[],"class_list":["post-49121","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.2) - 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