{"id":68203,"date":"2025-02-18T01:10:00","date_gmt":"2025-02-18T06:10:00","guid":{"rendered":"https:\/\/syndigo.com\/news\/syndigo-2024-partner-of-the-year-2\/"},"modified":"2025-11-12T11:08:36","modified_gmt":"2025-11-12T16:08:36","slug":"syndigo-productsup-global-pxm-partnership","status":"publish","type":"news","link":"https:\/\/syndigo.com\/pl\/news\/syndigo-productsup-global-pxm-partnership\/","title":{"rendered":"Syndigo and Productsup Partner to Expand Global Product Experience Management\u00a0\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group group-spacer is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p><strong><em>Their combined network of global commerce channels empowers businesses to seamlessly scale product content across international markets<\/em>&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"news-single-date\">Chicago &amp; Berlin<br><strong>Feb. 27, 2025<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/syndigo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Syndigo<\/a> and <a href=\"https:\/\/www.productsup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Productsup<\/a>, two global leaders in PXM, today announced a strategic partnership designed to enhance global product experience management. By leveraging both companies\u2019 extensive connectivity across international markets, combined with Syndigo\u2019s AI-native platform, the collaboration enables brands and retailers to distribute enriched product content across global advertising channels such as Google, Meta, and TikTok, shopping platforms and marketplaces, ultimately creating new revenue streams and accelerating growth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis partnership is a major step forward in enabling brands and retailers to scale efficiently across global markets,\u201d said Tarun Chandrasekhar, Syndigo President and Chief Product Officer. \u201cBy combining Syndigo\u2019s AI-native platform with Productsup\u2019s extensive commerce network, we\u2019re eliminating friction in product content distribution\u2014helping businesses accelerate time-to-market and drive growth seamlessly.\u201d<\/p>\n\n\n\n<p>\u201cWith this collaboration, our joint customers can now manage the entire commerce funnel more effectively\u2014leveraging high-quality product data to improve ad performance, enhance product detail pages, and increase conversions across multiple channels,\u201d he added.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-highlights-of-the-partnership-nbsp\"><strong>Key Highlights of the Partnership:<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list checkmark-list-new\">\n<li><strong>Expanded Reach in EMEA<\/strong>: Syndigo customers can now seamlessly access Productsup&#8217;s extensive global commerce network, enabling product content syndication across major platforms, such as Google Manufacturer Center, bol.com, and Kaufland Marketplace throughout Europe, the Middle East, and Africa.&nbsp;<\/li>\n\n\n\n<li><strong>Expanded Reach in North America<\/strong>: Productsup customers gain access to Syndigo\u2019s industry-leading syndication network in North America, connecting them to over 1,000 major retailers, including eight of the top 10 global retailers.<\/li>\n\n\n\n<li><strong>Future Growth in APAC<\/strong>: Both companies plan to extend their combined reach to the Asia-Pacific region and collaborate on advanced integrations and innovations for future rollout.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-unified-approach-to-pxm-excellence-nbsp\"><strong>A Unified Approach to PXM Excellence<\/strong>&nbsp;<\/h3>\n\n\n\n<p>The new alliance allows these two industry leaders to equip B2C and B2B businesses to navigate the complexities of industry standards, country-specific regulations, and channel-specific requirements\u2014ensuring faster time-to-market and optimized campaign performance.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAt the end of the day, all we want is to make our customers\u2019 lives easier and help their brands be more successful,\u201d said Productsup Chief Innovation Officer Marcel Hollerbach. \u201cThis partnership opens up new opportunities for brands and retailers to reach millions of potential buyers without straining their operations. They unlock new growth opportunities, while maintaining complete control over their product content.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Learn more about how Syndigo and Productsup empower brands and retailers to compete in the rapidly evolving global marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-syndigo-nbsp\"><strong>About Syndigo<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Syndigo is the global leader for PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers. With the most extensive integrated network of content distribution available, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a \u201csingle source of data truth\u201d within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Syndigo serves over 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement\/DIY, pet, health and beauty, automotive, apparel, energy, and healthcare. For further details, please visit <a href=\"https:\/\/syndigo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">syndigo.com<\/a> or connect with us on <a href=\"https:\/\/www.linkedin.com\/company\/syndigo\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-productsup-nbsp\"><strong>About Productsup<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Productsup enables global companies to create perfect product content journeys for every channel and target consumer worldwide. Processing over two trillion products a month, the highly scalable feed management and syndication platform is equipped for the most sophisticated enterprise customers, helping them overcome commerce complexity to create consistent product, brand, and service experiences. Founded in 2010 and headquartered in Berlin, Productsup works with over 1,000 brands, including Sephora, Beiersdorf, Redbubble, and ALDI.&nbsp;&nbsp;<a href=\"http:\/\/www.productsup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.productsup.com<\/a>&nbsp;<\/p>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-group home-sec-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group wave-bg-section is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"189\" height=\"59\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/04\/loop.svg\" alt=\"\" class=\"wp-image-44\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-future-proof-your-product-experience\" style=\"font-size:28px\"><strong>Future-Proof<br><strong>Your Product Experience<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-center\">Syndigo is the first cloud-native solution that is purpose-built to deliver exceptional experiences across organizations, domains, and customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/syndigo.com\/request-demo\/\"><em>Request a demo to<\/em> learn more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"669\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/wave-bg-light.svg\" alt=\"\" class=\"wp-image-45664\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Syndigo and Productsup, two global leaders in product experience management (PXM), today announced a strategic partnership designed to enhance global product experience management.<\/p>\n","protected":false},"author":2,"featured_media":68206,"comment_status":"closed","ping_status":"closed","template":"","news-type":[232],"class_list":["post-68203","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Syndigo &amp; 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