{"id":3172,"date":"2019-08-20T08:48:00","date_gmt":"2019-08-20T08:48:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/walmart-360-enhanced-content\/"},"modified":"2024-05-29T08:39:05","modified_gmt":"2024-05-29T08:39:05","slug":"walmart-360-enhanced-content","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/walmart-360-enhanced-content\/","title":{"rendered":"Walmart 360\u00b0 Enhanced Content"},"content":{"rendered":"\n<p><strong><em>Enhanced Content \u2026 Keeps getting better with Syndigo<\/em><\/strong><\/p>\n\n\n\n<p>Consumer engagement today is all about product experience. Whether it\u2019s grocery items, small appliances, DIY tools or just about anything else, it\u2019s important to highlight an item\u2019s unique benefits \u2013 the ways it desirable to a shopper, more than other options out there.<\/p>\n\n\n\n<p>This may include core content like brand, or nutritional value, or perhaps the price posted. However in today\u2019s world of information-at-your-fingertips, brands and retailers have the chance to go much deeper, pulling a shopper in and engaging them with details beyond the label to reinforce an item\u2019s uses and benefits.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/google-makita-core-small-1024x488-2.png\" alt=\"Walmart 360\" class=\"wp-image-44661\"\/><\/figure>\n\n\n\n<p>We know that the more consumers engage with a brand, the more likely they are to purchase. By providing more than just the item and a picture \u2013 such as engaging marketing copy, demonstration videos, entertaining ads, or comparison charts \u2013 shoppers increase their conversion rates by as much as 39% conversion lift. Engagement moves the needle, and enhanced content creates engagement.<\/p>\n\n\n\n<p>This sometimes is easier said than done. Brands invest a great deal of resources in creating engaging product content, and retailers are building their eCommerce platforms to be unique. It\u2019s a challenge for both to ensure all the product details and assets are accurate, complete, and provide the best presentation of the item and the retail site. It\u2019s incredibly important to get the Core item information right, and on top of it, it\u2019s becoming increasingly necessary to include <a href=\"https:\/\/syndigo.com\/syndication\/\">Enhanced content<\/a> to drive shopper engagement and conversion.<\/p>\n\n\n\n<p><strong>The Next Step (Up)<\/strong><\/p>\n\n\n\n<p>At Syndigo, we\u2019ve combined enriched <a href=\"https:\/\/syndigo.com\/product-information-management\/\">Core information<\/a> with Enhanced content to allow our clients to provide the best possible information to interested shoppers, through Syndigo Platform, our integrated platform. That means that all the required product information, images and attributes can be combined and managed with a brand\u2019s marketing content, like advertising images, promotional videos, recipes or directions of use, comparison charts and even 360\u00b0 animations.<\/p>\n\n\n\n<p>Even better, some retailers are now offering the ability for their suppliers to post enhanced content up at the top of a product\u2019s listing. Since we know shoppers are more likely to engage with this information, and that they don\u2019t often scroll all the way down a page (on mobile, tablet or desktop), this capability is the next step for successful eCommerce sites.<\/p>\n\n\n\n<p>With enhancements like these, it makes it easy to maintain consistency and control over the marketing message if you are a brand, and if you are a retailer, it ensures that product content will be engaging with shoppers, from the start.<\/p>\n\n\n\n<p>These enhanced content capabilities are being embraced by retailers because they drive the shopper activity they need online and in-store. Recently, Walmart worked with Syndigo to enable enhanced content in the Engaging Hero, to highlight 360\u00b0 product views on Walmart.com. This exclusive update is the result of a great deal of collaborative work with Walmart and we are very excited about the potential for clients.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>See how enhanced content can look on Walmart.com:<\/strong><\/p>\n\n\n\t<a href=\"https:\/\/player.vimeo.com\/video\/889278417\" \t\tclass=\"video-block shadowed-block green video_file\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2019\/08\/retail-enhanced-content-1024x567.webp\" class=\"video-img\" alt=\"enhanced-content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889278417\" \t\tclass=\"video-block shadowed-block green video_file_fr\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2019\/08\/retail-enhanced-content-1024x567.webp\" class=\"video-img\" alt=\"enhanced-content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889278417\" \t\tclass=\"video-block shadowed-block green video_file_de\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2019\/08\/retail-enhanced-content-1024x567.webp\" class=\"video-img\" alt=\"enhanced-content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\t<a href=\"https:\/\/player.vimeo.com\/video\/889278417\" \t\tclass=\"video-block shadowed-block green video_file_pl\">\n\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2019\/08\/retail-enhanced-content-1024x567.webp\" class=\"video-img\" alt=\"enhanced-content\" loading=\"eager\" \/>\t\t<div class=\"img-div play\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play.svg\" alt=\"Play\">\n\t\t<\/div>\n\t\t<div class=\"img-div play-white\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/syndigo.com\/wp-content\/themes\/syndigo\/img\/play-white.svg\" alt=\"Play\">\n\t\t<\/div>\n\t<\/a>\n\t\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\t\t<\/div>\n\t<div class=\"description\">\n\t\t<p>Syndigo can provide retailers the capability to deliver enhanced content in the Engaging Hero. And our research has shown that if shoppers can engage with this enhanced content, conversion rates skyrocket.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/ebook\/mini-benchmark-study-engaging-with-enhanced-content\/\">Learn how Enhanced Content drives engagement and conversions<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Consumer engagement today is all about product experience. Whether it\u2019s grocery items, small appliances, DIY tools or just about anything else, it\u2019s important to highlight an item\u2019s unique benefits \u2013 the ways it desirable to a shopper, more than other options out there.<\/p>\n","protected":false},"author":1,"featured_media":43428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlock Shopper Engagement: Walmart&#039;s Enhanced Content<\/title>\n<meta name=\"description\" content=\"Discover 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