{"id":3234,"date":"2021-05-11T08:49:00","date_gmt":"2021-05-11T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/"},"modified":"2024-05-13T18:40:16","modified_gmt":"2024-05-13T18:40:16","slug":"experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/","title":{"rendered":"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley"},"content":{"rendered":"\n

En France de 2014 \u00e0 2020, les ventes en ligne sont pass\u00e9es de 57\u202fmilliards de dollars \u00e0 115\u202fmilliards de dollars, soit une croissance vertigineuse de 101\u202f%. Les pr\u00e9visions indiquent que le taux de p\u00e9n\u00e9tration de l\u2019e-commerce devrait atteindre 25\u202f% d\u2019ici 2025, alors qu\u2019il est de 15\u202f% actuellement, ce qui repr\u00e9sente une progression de 67\u202f% en cinq ans. Pendant le confinement, des millions de consommateurs fran\u00e7ais ont pu faire leurs achats sans sortir de chez eux, gr\u00e2ce \u00e0 l\u2019e-commerce. Pendant les huit semaines de confinement, ils ont pu acc\u00e9der \u00e0 ce dont ils avaient besoin pour s\u2019alimenter, travailler \u00e0 distance, rester en contact avec leurs proches et permettre \u00e0 leurs enfants de poursuivre leur scolarit\u00e9 depuis chez eux.<\/p>\n\n\n\n

Pendant le confinement, des millions de consommateurs fran\u00e7ais ont pu faire leurs achats sans sortir de chez eux, gr\u00e2ce \u00e0 l\u2019e-commerce. Pendant les huit semaines de confinement, ils ont pu acc\u00e9der \u00e0 ce dont ils avaient besoin pour s\u2019alimenter, travailler \u00e0 distance, rester en contact avec leurs proches et permettre \u00e0 leurs enfants de poursuivre leur scolarit\u00e9 depuis chez eux.<\/p>\n\n\n\n

Pour r\u00e9pondre \u00e0 cette \u00e9volution des comportements d\u2019achat, Carrefour est d\u00e9j\u00e0 en train d\u2019adapter son Retrait Drive, son service de livraison sous 24 heures et le service de livraison express qui est tr\u00e8s appr\u00e9ci\u00e9. La demande d\u2019achat en ligne ne manque pas de stimuler l\u2019exp\u00e9rience e-commerce en g\u00e9n\u00e9ral\u202f; toutes les exp\u00e9riences d\u2019achat de haute qualit\u00e9 s\u2019appuient sur des pages produit et des contenus de haute qualit\u00e9.<\/p>\n\n\n\n

Le mois dernier, des experts e-commerce de Syndigo, en collaboration avec E-Commerce Nation France<\/a>, le g\u00e9ant de la distribution Carrefour et la marque internationale Mars Wrigley, ont organis\u00e9 un webinaire pour discuter de leurs exp\u00e9riences li\u00e9es aux tendances d\u2019achat en ligne et comment le contenu enrichi sur les produits peut favoriser les conversions et augmenter les ventes en ligne. Avec des centaines d\u2019inscrits, l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral et la participation au webinaire ont \u00e9t\u00e9 cons\u00e9quents et positifs, g\u00e9n\u00e9rant des questions et des retours cl\u00e9 sur la fonctionnalit\u00e9 et le support.<\/p>\n\n\n\n

Hanane Ouhmmou, Manager E-Merchandising & Strategy<\/a> chez Carrefour, a pr\u00e9cis\u00e9 que non seulement les ventes de Carrefour sont en hausse, mais elles b\u00e9n\u00e9ficient \u00e9galement d\u2019un contenu de qualit\u00e9 gr\u00e2ce \u00e0 Syndigo, et sans aucun effort technique. Le contenu enrichi est cr\u00e9\u00e9 et g\u00e9r\u00e9 directement par les marques sur la plateforme Content Experience Hub (CXH) de Syndigo, puis publi\u00e9 directement sur les pages produit de Carrefour. D\u2019un point de vue technique, ce processus de syndication de contenu est simple et fluide.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 Engaging Hero, Carrefour peut cr\u00e9er des zones interactives sur l\u2019image principale de ses produits. Ces points permettent de mettre visuellement en valeur des informations essentielles sur la partie correspondante de l\u2019image du produit. Une telle interaction incite les acheteurs \u00e0 s\u2019engager plus rapidement. Elle les aide aussi \u00e0 d\u00e9couvrir les d\u00e9tails dont ils ont besoin pour prendre une d\u00e9cision d\u2019achat favorable. R\u00e9unissant de nombreuses informations dans un espace r\u00e9duit, les points interactifs contextuels permettent d\u2019ouvrir diff\u00e9rentes fen\u00eatres pour afficher plus de contenu enrichi, notamment des fichiers multim\u00e9dias riches tels que des vid\u00e9os de produits et des vues interactives \u00e0 360\u00b0, des l\u00e9gendes sur les caract\u00e9ristiques ou les avantages et d\u2019autres \u00e9l\u00e9ments informatifs pour faciliter l\u2019engagement des consommateurs.<\/p>\n\n\n\n

Alexandra Caillon, Manager E-Commerce<\/a> chez Mars Wrigley, a expliqu\u00e9 comment l\u2019entreprise utilise le contenu enrichi pour raconter l\u2019histoire de leurs marques et de leurs valeurs (environnement et sant\u00e9). Elle a pr\u00e9cis\u00e9 que Mars Wrigley attribue \u00e0 ce contenu la croissance significative de leurs ventes. Il est essentiel pour Mars Wrigley d\u2019aider les acheteurs \u00e0 comprendre l\u2019histoire et le message li\u00e9s \u00e0 leurs produits. Le contenu enrichi est le moyen id\u00e9al pour atteindre cet objectif, avec une approche engageante, interactive et visuellement attrayante.<\/p>\n\n\n\n

La s\u00e9ance de questions-r\u00e9ponses a r\u00e9v\u00e9l\u00e9 une demande tr\u00e8s nette pour plus d\u2019informations sur le contenu enrichi et les bonnes pratiques<\/a> qui s\u2019y rattachent. Les participants \u00e9taient curieux de savoir pourquoi Carrefour s\u2019est associ\u00e9 \u00e0 Syndigo. Hanane Ouhmmou a apport\u00e9 la confirmation suivante\u202f:<\/p>\n\n\n\n

\n

On a choisi Syndigo car c\u2019est une mani\u00e8re beaucoup plus rapide et efficace de publier du contenu suppl\u00e9mentaire de qualit\u00e9 sans alourdir notre plan d\u2019action en mati\u00e8re de d\u00e9veloppement. Ce partenariat nous permet d\u2019\u00eatre rapides et r\u00e9actifs au niveau des contenus.\u202f\u00bb<\/p>\n<\/blockquote>\n\n\n\n

De plus, Mars Wrigley France a confirm\u00e9 que le contenu enrichi fait partie \u00ab\u202fdes quatre leviers prioritaires\u202f\u00bb de leur strat\u00e9gie sur les contenus li\u00e9s aux produits. \u00ab\u202fSyndigo nous a \u00e9norm\u00e9ment aid\u00e9s pour atteindre nos objectifs, non seulement avec des taux de conversion plus \u00e9lev\u00e9s, mais aussi en nous aidant \u00e0 aller encore plus loin dans notre strat\u00e9gie sur les contenus produit.\u202f\u00bb<\/p>\n\n\n\n

Le contenu enrichi, tel que les visites interactives, les vid\u00e9os, les contenus interactifs, les l\u00e9gendes sur les caract\u00e9ristiques ou avantages des produits et d\u2019autres \u00e9l\u00e9ments informatifs sur les pages produit g\u00e9n\u00e8rent une augmentation de 12 \u00e0 36\u202f% des conversions par rapport aux pages produit sans contenu enrichi. De plus, lorsque les acheteurs interagissent avec ce contenu enrichi, les taux de conversion font un bond de plus de 300\u202f%. Les contenus Engaging Hero, tels que les points interactifs contextuels, peuvent induire une hausse suppl\u00e9mentaire de 8\u202f% des conversions par rapport aux contenus dits.<\/p>\n","protected":false},"excerpt":{"rendered":"

Des experts e-commerce de Syndigo, en collaboration avec E-Commerce Nation France, Carrefour et Mars Wrigley, ont organis\u00e9 un webinaire pour discuter de leurs exp\u00e9riences li\u00e9es aux tendances d’achat en ligne et comment le contenu enrichi sur les produits peut favoriser les conversions et augmenter les ventes en ligne.<\/p>\n","protected":false},"author":1,"featured_media":44372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[39],"class_list":["post-3234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ecommerce"],"acf":[],"yoast_head":"\nEnriched Content Boosts Sales<\/title>\n<meta name=\"description\" content=\"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enriched Content Boosts Sales\" \/>\n<meta property=\"og:description\" content=\"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/\" \/>\n<meta property=\"og:site_name\" content=\"Syndigo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/syndigoLLC\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T08:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T18:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1314\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Syndigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:site\" content=\"@syndigoLLC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Syndigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/\"},\"author\":{\"name\":\"Syndigo\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/person\\\/6a979e2ee10daa9d5e9cb730e09fb340\"},\"headline\":\"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley\",\"datePublished\":\"2021-05-11T08:49:00+00:00\",\"dateModified\":\"2024-05-13T18:40:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/\"},\"wordCount\":939,\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Syndigo-Retail-Solution.png\",\"keywords\":[\"eCommerce\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/\",\"name\":\"Enriched Content Boosts Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Syndigo-Retail-Solution.png\",\"datePublished\":\"2021-05-11T08:49:00+00:00\",\"dateModified\":\"2024-05-13T18:40:16+00:00\",\"description\":\"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#primaryimage\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Syndigo-Retail-Solution.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Syndigo-Retail-Solution.png\",\"width\":1314,\"height\":920,\"caption\":\"Winning in Retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/blog\\\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/syndigo.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#website\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/\",\"name\":\"Syndigo\",\"description\":\"Data Unlocked. Potential Unleashed.\",\"publisher\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#organization\",\"name\":\"Syndigo\",\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"contentUrl\":\"https:\\\/\\\/syndigo.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Syndigo.png\",\"width\":696,\"height\":696,\"caption\":\"Syndigo\"},\"image\":{\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/syndigoLLC\",\"https:\\\/\\\/x.com\\\/syndigoLLC\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/syndigo\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4W-3BtMfXVAwReREonADRg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/#\\\/schema\\\/person\\\/6a979e2ee10daa9d5e9cb730e09fb340\",\"name\":\"Syndigo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g\",\"caption\":\"Syndigo\"},\"description\":\"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.\",\"sameAs\":[\"https:\\\/\\\/syndigo.com\"],\"url\":\"https:\\\/\\\/syndigo.com\\\/pl\\\/author\\\/admin-aghoshx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Enriched Content Boosts Sales","description":"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley","og_description":"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.","og_url":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/","og_site_name":"Syndigo","article_publisher":"https:\/\/www.facebook.com\/syndigoLLC","article_published_time":"2021-05-11T08:49:00+00:00","article_modified_time":"2024-05-13T18:40:16+00:00","og_image":[{"width":1314,"height":920,"url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png","type":"image\/png"}],"author":"Syndigo","twitter_card":"summary_large_image","twitter_creator":"@syndigoLLC","twitter_site":"@syndigoLLC","twitter_misc":{"Written by":"Syndigo","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#article","isPartOf":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/"},"author":{"name":"Syndigo","@id":"https:\/\/syndigo.com\/pl\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340"},"headline":"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley","datePublished":"2021-05-11T08:49:00+00:00","dateModified":"2024-05-13T18:40:16+00:00","mainEntityOfPage":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/"},"wordCount":939,"publisher":{"@id":"https:\/\/syndigo.com\/pl\/#organization"},"image":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png","keywords":["eCommerce"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/","url":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/","name":"Enriched Content Boosts Sales","isPartOf":{"@id":"https:\/\/syndigo.com\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#primaryimage"},"image":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#primaryimage"},"thumbnailUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png","datePublished":"2021-05-11T08:49:00+00:00","dateModified":"2024-05-13T18:40:16+00:00","description":"Explore how Carrefour and Mars Wrigley leverage enriched content to drive online sales and engage consumers effectively.","breadcrumb":{"@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#primaryimage","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution.png","width":1314,"height":920,"caption":"Winning in Retail"},{"@type":"BreadcrumbList","@id":"https:\/\/syndigo.com\/pl\/blog\/experience-de-contenu-enrichi-avec-carrefour-et-mars-wrigley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/syndigo.com\/"},{"@type":"ListItem","position":2,"name":"Exp\u00e9rience de contenu enrichi avec Carrefour et Mars Wrigley"}]},{"@type":"WebSite","@id":"https:\/\/syndigo.com\/pl\/#website","url":"https:\/\/syndigo.com\/pl\/","name":"Syndigo","description":"Data Unlocked. Potential Unleashed.","publisher":{"@id":"https:\/\/syndigo.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/syndigo.com\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/syndigo.com\/pl\/#organization","name":"Syndigo","url":"https:\/\/syndigo.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/syndigo.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","contentUrl":"https:\/\/syndigo.com\/wp-content\/uploads\/2024\/01\/Syndigo.png","width":696,"height":696,"caption":"Syndigo"},"image":{"@id":"https:\/\/syndigo.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/syndigoLLC","https:\/\/x.com\/syndigoLLC","https:\/\/www.linkedin.com\/company\/syndigo","https:\/\/www.youtube.com\/channel\/UC4W-3BtMfXVAwReREonADRg"]},{"@type":"Person","@id":"https:\/\/syndigo.com\/pl\/#\/schema\/person\/6a979e2ee10daa9d5e9cb730e09fb340","name":"Syndigo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d0a4932e023bb940b48ac9e06cbcf9f8f842e6bfabb17693c25f6968529c2043?s=96&d=mm&r=g","caption":"Syndigo"},"description":"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.","sameAs":["https:\/\/syndigo.com"],"url":"https:\/\/syndigo.com\/pl\/author\/admin-aghoshx\/"}]}},"author_meta":{"display_name":"Syndigo","author_link":"https:\/\/syndigo.com\/pl\/author\/admin-aghoshx\/"},"featured_img":"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/07\/Syndigo-Retail-Solution-300x210.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/syndigo.com\/pl\/category\/blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/syndigo.com\/pl\/category\/blog\/\" class=\"advgb-post-tax-term\">eCommerce<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">eCommerce<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on May 11, 2021","modified":"Updated on May 13, 2024"},"absolute_dates_time":{"created":"Posted on May 11, 2021 8:49 am","modified":"Updated on May 13, 2024 6:40 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/posts\/3234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/comments?post=3234"}],"version-history":[{"count":0,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/posts\/3234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/media\/44372"}],"wp:attachment":[{"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/media?parent=3234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/categories?post=3234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syndigo.com\/pl\/wp-json\/wp\/v2\/tags?post=3234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}