{"id":3242,"date":"2022-08-11T08:49:00","date_gmt":"2022-08-11T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/fashion-that-fits-improve-apparel-product-experiences-with-enhanced-content\/"},"modified":"2024-03-07T09:20:23","modified_gmt":"2024-03-07T09:20:23","slug":"apparel-enhanced-content-product-experiences","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/apparel-enhanced-content-product-experiences\/","title":{"rendered":"Fashion That Fits: Improve Apparel Product Experiences With Enhanced Content"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-create-your-digital-dressing-room-with-content-that-drives-conversions\"><strong>Create Your Digital Dressing Room with Content that Drives Conversions<\/strong><\/h2>\n\n\n\n<p>Consumers everywhere know the struggle of shopping online for clothes. They view the apparel on a website, buy it and realize it doesn\u2019t fit well or looks totally different in person! One of the biggest benefits of shopping for apparel online\u2014not having to try the items on\u2014can also be a major drawback.<\/p>\n\n\n\n<p>Basic sizing charts don\u2019t guarantee how long a garment is, how it\u2019s cut, how it fits or how it flows. That\u2019s why better information on these digital product listings can make all the difference in a shopper\u2019s experience (and in the brand\u2019s sales).<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SHOWCASE FIT GUIDES<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-4-1-1024x897.png\" alt=\"\" class=\"wp-image-44722\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Frame-2606-1-1024x502.png\" alt=\"\" class=\"wp-image-44723\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"514\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-6-1024x514.png\" alt=\"\" class=\"wp-image-44724\"\/><\/figure>\n\n\n\n<p>Product content for apparel online needs to replicate a fitting room experience and set realistic expectations for the buyer, ultimately empowering more satisfied purchase decisions and preventing returns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enhanced-content-is-the-key-to-improving-these-experiences\"><strong>Enhanced Content is the key to improving these experiences<\/strong><\/h2>\n\n\n\n<p>With Engaging Hero and In-Line Content, apparel brands can create immersive product experiences for their eCommerce shoppers. Moreover, demonstration videos, lifestyles images, comparison charts and other interactive media can facilitate a more successful search for fashion that fits.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>38% Add-to-Rate Lift for shoppers who engage with product tours<\/strong><\/em><\/p>\n\n\n\n<div style=\"padding:35.29% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889285661?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Adidas Features\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:30.37% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889285637?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fashion That Fits: Improve Apparel Product Experiences With Enhanced Content - Product Tour\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"padding:49.39% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889285662?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Fashion That Fits: Improve Apparel Product Experiences With Enhanced Content - Shoe Features\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<p class=\"has-text-align-left\">If the brand simply submits their assets to Syndigo platform once, they can easily syndicate them across our retailer-optimized layouts to the recipients of choice, all while effectively maintaining data accuracy. On average, we see an overall increase in conversions by 39% through the use of Enhanced Content.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>DEMONSTRATE OCCASION-BASED USES<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-1-1024x606.png\" alt=\"\" class=\"wp-image-44726\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Frame-2609-1024x708.png\" alt=\"\" class=\"wp-image-44727\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-win-trust-and-drive-growth\"><strong>Win trust and drive growth<\/strong><\/h2>\n\n\n\n<p>In today\u2019s digital world, brand content should be everywhere because consumers are shopping everywhere.<\/p>\n\n\n\n<p>Enhanced Content empowers apparel companies all over the world to improve conversions and boost PDP engagement with creative and educational product content. Plus, Syndigo\u2019s analytics capabilities can help brands evaluate future decisions better with detailed data insights from Enhanced Content, fostering the best path forward.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"972\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-1024x972.png\" alt=\"\" class=\"wp-image-44728\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>COMPARE PRODUCTS ACROSS YOUR BRAND<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-connect-with-your-shoppers\"><strong>Connect with Your Shoppers<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-5-1024x549.png\" alt=\"\" class=\"wp-image-44729\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-3-1-1024x503.png\" alt=\"\" class=\"wp-image-44731\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/MicrosoftTeams-image-2-1024x515.png\" alt=\"\" class=\"wp-image-44732\"\/><\/figure>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tStart leveraging Enhanced Content for your apparel brand today!\t<\/div>\n\t<div class=\"description\">\n\t\t<p>We\u2019ve been in the business of serving Enhanced Content to amplify the shopping experience for two decades. With a recipient network of over 1,000 sites and partnering with over 2,500 brands across 6 million+ PDPs, we deliver more than 4 billion shopper impressions a year, you can trust us to support your brand launch and provide guidance on which templates to use and how to measure success along the way.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/blog\/apparel-enhanced-content-product-experiences\/\">ENHANCED CONTENT FOR APPAREL<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product content for apparel online needs to replicate a fitting room experience and set realistic expectations. Take a look at the benefits of Enhanced Content for apparel.<\/p>\n","protected":false},"author":1,"featured_media":43815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve Apparel Product Experiences With Enhanced Content<\/title>\n<meta name=\"description\" content=\"Product content for apparel online needs to replicate a fitting room experience and set realistic expectations.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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