{"id":3252,"date":"2022-04-13T08:49:00","date_gmt":"2022-04-13T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/entice-food-beverage-shoppers-with-enhanced-content\/"},"modified":"2024-01-21T11:14:04","modified_gmt":"2024-01-21T11:14:04","slug":"entice-food-beverage-shoppers-with-enhanced-content","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/entice-food-beverage-shoppers-with-enhanced-content\/","title":{"rendered":"Entice Food &#038; Beverage Shoppers With Enhanced Content"},"content":{"rendered":"\n<p>Food &amp; Beverage is probably one of the most shopped categories out there\u2014after all, everyone has to eat! But ever since the COVID-19 pandemic hit, more and more food &amp; beverage purchases are occurring online, and consumers are expecting content that shows exactly what they\u2019re getting.<\/p>\n\n\n\n<p>Searching for a food &amp; beverage item online can get overwhelming, as the options are limitless. So how can these food &amp; beverage brands ensure they stand apart and communicate all the necessary details to hungry and curious shoppers?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong><em>96% average cart lift with Enhanced Content<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-curating-food-amp-beverage-content-online-that-consumers-crave\"><strong>Curating Food &amp; Beverage Content Online That Consumers Crave<\/strong><\/h2>\n\n\n\n<p>Whether it\u2019s a chocolate chip cookie, ranch dressing, or an energy drink, enabling meaningful points of virtual interaction is key. Consumers crave food &amp; beverage product content that helps them narrow down their options to a specific taste, dietary restriction, or personal preference.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>PRODUCT DETAILS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/PRODUCT-DETAILS-1024x474.png\" alt=\"\" class=\"wp-image-44814\"\/><\/figure>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284535??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p>Not only does this support satisfied consumer experiences, it boosts transparency\u2014an incredibly sought-after element in grocery\/meal choices today. The focus on well-being is bigger than ever, so when brands can easily provide eCommerce content that sheds light on the wellness details people are after, that\u2019s a critical differentiator.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"412\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Heinz-Enhanced-content-1024x412.jpg\" alt=\"\" class=\"wp-image-44815\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"453\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/pepsi-enhanced-content-1-1024x453.jpg\" alt=\"\" class=\"wp-image-44818\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>OCCASION-BASED CONSUMPTION<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-enhanced-content-is-the-driver-of-these-experiences\">Enhanced Content is the Driver of These Experiences<\/h2>\n\n\n\n<p>By using the Engaging Hero and In-Line Content, food &amp; beverage brands seamlessly offer an immersive online product experience for consumers who are seeking quality, transparency, and convenience! What\u2019s more, other Enhanced Content features like demonstration videos, recipes, FAQs, comparison charts, and other interactive product content make the brands\u2019 PDPs even more influential for those buying decisions.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>FAQS &amp; PRODUCT TOURS<\/strong><\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284507??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284517??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284526??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p>Powering these experiences with Enhanced Content can enable recommendations to shoppers on how and when to use the product, like offering seasonal recipe suggestions or occasion-based consumption ideas to spark interest and conversion. Taking a moment to connect with these consumers is also key. Tell them what your company stands for, what you\u2019re doing to give back to local communities, how you offer sustainable manufacturing practices, or social\/environmental activities you promote. People want to buy a quality product from a quality company.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>BRAND HISTORY &amp; COMMITMENT<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Coca-cola-Enhanced-content-1-1024x389.jpg\" alt=\"\" class=\"wp-image-44819\"\/><\/figure>\n\n\n\n<p>Food &amp; Beverage brands just need to submit their brand assets once to syndicate them across Syndigo\u2019s retailer-optimized layouts, all while effectively maintaining data accuracy across their unique retailer networks. Start increasing those conversions now!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-bracket-building-amp-product-assortment-comparison\"><strong>BRACKET BUILDING &amp; PRODUCT ASSORTMENT COMPARISON<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Ruffles-1024x326.png\" alt=\"\" class=\"wp-image-44820\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/meijer-EC-1024x475.png\" alt=\"\" class=\"wp-image-44824\"\/><\/figure>\n\n\n\n<p>Provide intriguing content that inspires consumers and focuses on their use.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>SEASONAL CONTENT<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"372\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Hersheys-Enhanced-content-2-1024x372.jpg\" alt=\"\" class=\"wp-image-44823\"\/><\/figure>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284518??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Cheez-IT-1024x466.png\" alt=\"\" class=\"wp-image-44825\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>RECIPE IDEAS<\/strong><\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889284530??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/REESES-Recipe-1024x385.png\" alt=\"\" class=\"wp-image-44827\"\/><\/figure>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tStart leveraging Enhanced Content for your Food &amp; Beverage products today!\t<\/div>\n\t<div class=\"description\">\n\t\t<p>We\u2019ve been in the business of serving Enhanced Content to amplify the shopping experience for two decades. With a recipient network of over 1,000 sites and partnering with over 2,500 brands across 6 million+ PDPs, we deliver more than 4 billion shopper impressions a year, you can trust us to support your brand launch and provide guidance on which templates to use and how to measure success along the way.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/syndication\/\">ENHANCED CONTENT<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s chocolate chips or ranch dressing, enabling meaningful points of virtual interaction is key. Take a look at the importance of Enhanced Content for Food and Beverage products.<\/p>\n","protected":false},"author":1,"featured_media":44313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Entice Food &amp; Beverage Shoppers With Enhanced Content<\/title>\n<meta name=\"description\" content=\"Whether it\u2019s chocolate chips or ranch dressing, enabling meaningful points of virtual interaction is key.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entice Food &amp; 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