{"id":3254,"date":"2022-08-11T08:49:00","date_gmt":"2022-08-11T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/cut-the-cord-on-plain-pdps-with-enhanced-content\/"},"modified":"2024-03-07T09:26:51","modified_gmt":"2024-03-07T09:26:51","slug":"cut-the-cord-on-plain-pdps","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/cut-the-cord-on-plain-pdps\/","title":{"rendered":"Cut the Cord on Plain PDPs With Enhanced Content"},"content":{"rendered":"\n<p>In today\u2019s digital-driven world, there\u2019s no time for missing information on product detail pages. When consumers want a product, they want it now\u2014and they need to have all the information at their disposal.<\/p>\n\n\n\n<p>From a cell phone to a wireless mouse, the electronics category is an extensive one. Online shopping makes it easier for consumers to sift through the options, but it\u2019s still easy for a shopper to become overwhelmed. Especially if they\u2019re not tech-savvy, this category can get awfully complex awfully fast. The trick to overcoming this, of course, is improving those PDPs with better information in more impactful ways.<\/p>\n\n\n\n<p><strong>Showcase what your product looks like within a given environment: at-home, at-work, on-the-run.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"320\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-6.png\" alt=\"Enhanced Content\" class=\"wp-image-44787\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"924\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-syndigo-1-1024x924.png\" alt=\"Enhanced Content\" class=\"wp-image-44788\"\/><\/figure>\n\n\n\n<p><strong>Create electrifying experiences with best-in-class content<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\">Whether your shopper is a tech genius or tech novice, they\u2019re going to want to know just what to expect from their electronics product. There are infinite models and editions to choose between when browsing this category, so it\u2019s up to the brand to make their online experience pop.<\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889287246??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p style=\"text-align: center;\"><div style=\"padding:55.89% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/889287243??autoplay=1&#038;loop=1&#038;autopause=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Core Product Page - Product Comparison\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n\n\n\n<p>eCommerce shoppers seek product content that replicates a showroom experience as best as possible. After all, they need realistic expectations for whether that TV screen has the right dimensions for their living room (and how those dimensions are measured), or how well that laptop truly captures the sleek look they\u2019re seeking. The more engaging the experience when searching for Electronics on the site, the more likely the consumer is to buy the product\u2014up to 27% more likely to be exact \u2013 and most importantly, to not want to return it!<\/p>\n\n\n\n<p><strong>Present your shoppers with options.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Enhanced-Content-platform-1024x641.png\" alt=\"syndigo Enhanced Content\" class=\"wp-image-44790\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-2-1024x651.png\" alt=\"product comparison \" class=\"wp-image-44791\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-plug-in-enhanced-content-to-achieve-these-goals\"><strong>Plug in Enhanced Content to achieve these goals<\/strong><\/h2>\n\n\n\n<p>So how can these electronics brands cultivate such experiences? With Enhanced Content: rich, interactive media that takes PDPs to the next level. It\u2019s one of the multiple ways Syndigo platform supports brands and retailers in product content management. <strong>Electronics brands that use Enhanced Content see an average cart lift of 27%!<\/strong> And in today\u2019s mobile-first, digital era, there\u2019s no time to miss out on results like that.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"316\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Electronics-360-GIF.gif\" alt=\"ecommerce \" class=\"wp-image-44792\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"636\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-EC-1.png\" alt=\"product experience \" class=\"wp-image-44793\"\/><\/figure>\n\n\n\n<p><strong>Mobile shopping has taken off, now making up more than 50% of search! Make sure your content looks its best on every device.<\/strong><\/p>\n\n\n\n<p>Engaging Hero images and In-Line Content foster the immersive experience brands need for their products. Consumers who are navigating the world of electronics find these features incredibly helpful in making smart purchase decisions. The next step for electronics brands is simply to submit their brand assets once to Syndigo to syndicate them across their network\u2014all in retailer-optimized layouts with maintained data accuracy.<\/p>\n\n\n\n<p><strong>Communicate versatility of end use &amp; key features<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/hotspot-1024x423.png\" alt=\"product content\" class=\"wp-image-44794\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"1024\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-hotspot-938x1024.png\" alt=\"enhanced content\" class=\"wp-image-44795\"\/><\/figure>\n\n\n\n<p><strong>Provide Unlimited Number of Product Views<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"729\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-product.png\" alt=\"\" class=\"wp-image-44796\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"771\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-PIM.png\" alt=\"Enhanced content\" class=\"wp-image-44797\"\/><\/figure>\n\n\n\n<p><strong>Communicate Ease of Connectivity to other devices or services<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"484\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/product-PDP.png\" alt=\"\" class=\"wp-image-44798\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/Syndigo-platform-1024x429.png\" alt=\"product information \" class=\"wp-image-44799\"\/><\/figure>\n\n\n\n<p><strong>Highlight what comes with purchase, warranty information, product instructions and specifications.<\/strong><br>These details can drive up to 13% increase in conversion.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/syndigo-MDM-1-1024x854.png\" alt=\"\" class=\"wp-image-44800\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/product-descriptiom-1024x757.png\" alt=\"product data\" class=\"wp-image-44801\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"218\" src=\"https:\/\/syndigo.com\/wp-content\/uploads\/2023\/08\/PDF-1024x218.png\" alt=\"product documents \" class=\"wp-image-44802\"\/><\/figure>\n\n\n<div class=\"block-cta\" >\n\t<div class=\"title\">\n\t\tStart leveraging Enhanced Content for your electronics brand today!\t<\/div>\n\t<div class=\"description\">\n\t\t<p>We\u2019ve been in the business of helping companies manage, validate, optimize, syndicate, and elevate their product content for two decades. Serving Enhanced Content to amplify the shopping experience is a key part of that equation. With a recipient network of over 650+ sites, partnering with over 1,000 brands, and delivering over 3.5 million impressions a year, you can trust us to support your brand launch, provide guidance, and measure success along the way.<\/p>\n\t<\/div>\n\t\t\t<div class=\"button-div\">\n\t\t\t<a class=\"button\" href=\"https:\/\/syndigo.com\/syndication\/\">Enhanced Content<\/a>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The electronics category is extensive. Shoppers can become overwhelmed sifting through the options. The trick to overcoming this is improving PDPs with better information in more impactful ways.<\/p>\n","protected":false},"author":1,"featured_media":43865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_page_status":"","footnotes":""},"categories":[16],"tags":[18],"class_list":["post-3254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-enhanced-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cut the Cord on Plain PDPs With Enhanced Content | Syndigo<\/title>\n<meta name=\"description\" content=\"With Enhanced Content: rich, interactive media that takes PDPs to the next level. 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