{"id":3294,"date":"2022-03-11T08:49:00","date_gmt":"2022-03-11T08:49:00","guid":{"rendered":"https:\/\/syndigo.com\/ebook\/how-retailers-can-drive-more-online-sales\/"},"modified":"2024-05-29T10:04:50","modified_gmt":"2024-05-29T10:04:50","slug":"how-retailers-can-drive-more-online-sales","status":"publish","type":"post","link":"https:\/\/syndigo.com\/pl\/blog\/how-retailers-can-drive-more-online-sales\/","title":{"rendered":"How Retailers Can Drive More Online Sales"},"content":{"rendered":"\n

Focus on Enhancing the Customer Experience<\/strong><\/h2>\n\n\n\n

We all know the speed of commerce is fast and furious, and capturing a greater share of online shopping is a key to staying ahead of the competition. The best way to do this is by creating a shopper experience that engages shoppers and converts at a higher rate. Retailers have the control to create that for their supplier partners.<\/p>\n\n\n\n

Enhanced Content\u2014sometimes known as below-the-fold or inline, rich media content\u2014has a strong influence on shopper behavior. Simply by adding this additional content to product pages can increase conversions by 90% on average. And when a customer interacts with that content, conversions can be tenfold. Syndigo has more than two decades\u2019 experience in delivering Enhanced Content directly to eCommerce sites, with more than $1.7 trillion in 2021 global sales<\/strong> attributed to Enhanced Content for Syndigo 2500+ <\/strong>brand partners. If you are ready to win at every shelf, here are some suggestions for retailers, to make sure you can make the most of your eCommerce programs.<\/p>\n\n\n\n

Driving more eCommerce engagement<\/h3>\n\n\n\n

While retailers own the design of their eCommerce environment, it is their suppliers that invest in the content that will aid in educating shoppers and driving sales. By creating a framework that encourages (or even requires) Enhanced Content, retailers can ultimately build loyalty with their shoppers by enabling their suppliers to elevate the shopping experience by leveraging content such as videos, 360s, interactive product tours, in-use shots or even PDF to educate and inspire a purchase.<\/p>\n\n\n\n

Of course, a blocker for implementing new features on a retail site is often the perceived technology challenges\u2014like compatibility\u2014or budgeting issues like time or cost. Fortunately, Syndigo\u2019s Enhanced Content is an \u201ceasy lift\u201d, since there is no site-building required. With just a few lines of code added to the retailer\u2019s site, retailers can open an enormous capability for their supplier partners to start publishing. It\u2019s a straightforward solution that gives participating retailers a big lift in sales.<\/p>\n\n\n\n

How big of a lift? Here is some information by channel type. It is clear that every channel can benefit from enhanced content.<\/p>\n\n\n\n

Channel<\/strong><\/td>Impact of Enhanced Content on Cart Rates<\/strong><\/td><\/tr>
Baby\/Juvenile<\/td>105%<\/td><\/tr>
Club<\/td>43%<\/td><\/tr>
Department Store<\/td>93%<\/td><\/tr>
Drug<\/td>84%<\/td><\/tr>
Electronics<\/td>27%<\/td><\/tr>
Grocery<\/td>46%<\/td><\/tr>
Hardware<\/td>110%<\/td><\/tr>
Mass<\/td>180%<\/td><\/tr>
Military<\/td>82%<\/td><\/tr>
Office<\/td>165%<\/td><\/tr>
Sporting Goods<\/td>206%<\/td><\/tr><\/tbody><\/table>
Source: Syndigo Enhanced Content aggregated data<\/figcaption><\/figure>\n\n\n\n

And even though it\u2019s a straightforward implementation, Syndigo\u2019s Enhanced Content is more than a templated, cookie-cutter solution. We support a wide range of site layouts and online experiences, by providing several modules that can be combined to create unique page layouts. A retailer maintains control of their page layout and can decide what kind of Enhanced Content to make available. A few examples include:<\/p>\n\n\n\n